Highlights and Lessons Learned from the 2006 SF Bay Area’s Safe Medicine Disposal Dayssponsored by the Bay Area Pollution Prevention Group: Highlights and Lessons Learned from the 2006 SF Bay Area’s Safe Medicine Disposal Days sponsored by the Bay Area Pollution Prevention Group Karin D. North City of Palo Alto


History: History Palo Alto started a collection program 2002 2003 2004 2005 2006 Spearheaded discussions with POTWs, HHW, DTSC, DHS, EPA, Water Board WMI White Paper on Sewering of Pharmaceutical Waste SF Bay Area Disposal Days Event DTSC and DHS do not regulate res. pharm. waste


Multiple Stakeholders: Multiple Stakeholders Residential Pharmaceutical Disposal Government Residents Pharmaceutical Companies Pharmacist Association NGO Reverse Distributors Media Medical Waste Contractors Hospitals Retail Pharmacies


Overview: Overview Regional coordination through Bay Area Pollution Prevention Group Week of disposal events throughout the region during one week in May 2006 “By the book” events with pharmacist and police involvement Publicity and media outreach coordinated regionally


Overview (continued): Overview (continued) 23 agencies and organizations participated 39 collection events regionally 3,685 pounds collected from ~1500 residents 9% controlled substances (median) Palo Alto collected ~721 lbs


Advertising and Media Assistance: Advertising and Media Assistance Extensive Advertising Dedicated website (www.BayWise.org) 65 newspaper ads in local and regional papers >215,000 direct mailings >30,000 flyers distributed 320 transit ads Radio PSAs Media Assistance 5 press events 10 newspaper articles 4 radio interviews 5 TV stations covered events


Newspaper Articles: Newspaper Articles “Program aims to keep drugs out of bay”, San Jose Mercury News “Don’t dump old medicine in toilet”, San Francisco Chronicle “Drugs disposed of incorrectly could give Bay bad diagnosis”, Contra Costa Times “Flushed meds could spur a fishy situation” San Mateo County Times


Marketing Effectiveness: Marketing Effectiveness Direct mail and flyers most effective Newspaper articles and ads effective Transit advertising – least effective and most expensive


Survey Results: Survey Results Past disposal practices Half disposed of in trash One quarter in the toilet Rest HHW events or stockpiled Reasons for disposal 74% stock piled medications for > 1 year Most medications were expired/ out of date Majority of people who utilized the program were women over 60 years of age Typically disposed of 13 containers per person


Lessons Learned: Lessons Learned “By the (DEA) book” events are costly Staff time - ~1,980 staff hours from 23 agencies Pharmacist time – sorting/ counting controlled substances Police involvement Police coordination very difficult Some police departments were unwilling to participate High homicide rates in some areas deem pharmaceutical disposal a low priority No security issues at 39 events Less than 10% of medications controlled


Lessons Learned (continued): Lessons Learned (continued) Events appreciated and needed! Residents wanted to know when another event would be held Doctors offices disposed of expired samples Pharmacists appreciated events because people drop off medications and run! Demand for proper disposal is high – need sustainable solution Bay Area need to dispose of ~ 6000 tons California ~ 32000 tons US ~ 300,000 tons


Recent Update: Recent Update Follow up conference call with DEA, EPA, and EXP Pharmaceutical Services Corp (Reverse Distributor) Possibility of DEA approved mail-back model to EXP Reduce administration time Decrease opportunities for drug diversion


National Collaboration is Key!: National Collaboration is Key! Work with pharmaceutical companies to craft solution Modify DEA Regulations Education is vital Many partner agencies available Develop funding alternatives


Special Thanks: Special Thanks Drug Enforcement Administration's, San Francisco’s Demand Reduction Program for travel sponsorship SF Demand Reduction Coordinator key partner on the drug disposal/ take-back issue  provided insight/guidance reference drug abuse prevention issues and drug diversion regulations


Contact Information: Contact Information Karin North 650-494-7629 Karin.north@cityofpaloalto.org or Jen Jackson 510.287.0818 Jacksonj@ebmud.com