wecanexp

Slide1: 

U.S. Department of Health and Human Services National Institutes of Health National Heart, Lung, and Blood Institute National Institute of Diabetes and Digestive and Kidney Diseases National Institute of Child Health and Human Development National Cancer Institute We Can! Regional Training The We Can! Experience

The Goal: A Portrait of Programming: 

The Goal: A Portrait of Programming To give you a sense of the ways different settings: Public Health Departments Faith-Based Organizations Hospitals and Health Systems Community-Based Organizations Worksites Universities Obesity Coalition Schools Statewide Implementation Have coordinated programming: Curricula, Community Events Partnerships Successes Challenges

Broad Diversity in Implementation: 

Broad Diversity in Implementation

Public Health Departments: Boston Public Health Commission: 

Public Health Departments: Boston Public Health Commission Used CDC Steps funding for implementation 8 Parent Programs (3 in Spanish) Promotion through school parent-teacher contacts and community events Condensed to 5 weekly sessions with “final celebration” session Facilitated by BOND of Color (parents and dieticians) at YMCA and community centers Incentives: YMCA discounts, community center memberships (kids swimming lessons) Classes became support groups: recipe exchanges, strategies, challenges Varying literacy levels: broke into small groups to strengthen individual support Partnerships: YMCA, Schools, Community Health Centers, BOND of Color Success: Continued parent-teacher recruitment, Spanish outreach

Public Health Departments: Benton County Healthy Weight and Lifestyle Coalition: 

Public Health Departments: Benton County Healthy Weight and Lifestyle Coalition Public Health Department: part of a 22 member coalition reaching rural audiences Hosted 7 community events, including: Children’s Halloween Party at library (700 people) TV Turnoff Week with local library We Can! Acquatic Challenge (logging swim time for free facility passes) Ran MSY 5 times 3 elementary schools, 1 middle school, 1 park and recreation center Comcast Spotlight and Good Samaritan Hospital for MSY PSAs 1 Parent Program: 4 sessions, 60 minutes, 16 participants, coordinated through Extension Services Partnerships: Extension Services, Libraries, Park and Recreation, Samaritan Health Services, Comcast, Corvallis Dietician Association

Faith-based Organizations: The Northeast Tennessee Minority Resource Network: 

Faith-based Organizations: The Northeast Tennessee Minority Resource Network Branch of state coalition: targeting health disparities in heavily faith-based region Outreach to churches across counties: Train-the-Trainer Work with church coordinators to develop health fairs and programs Encourage developing health ministry teams Targeting Media-Smart Youth for use in church programs together with Parent materials for adults in current programming Also targeting community outreach events: Community “Walk through the Bible” Program Health Fairs building on existing focus

Hospitals and Health Care Systems: University of Michigan Health System: 

Hospitals and Health Care Systems: University of Michigan Health System Coordinated effort by University of Michigan Health System’s Cardiovascular Center Hosted 5 community events, including: We Can! Kick-Off Hockey Game UM Health System health fair with 900 employees Pediatric Cancer Survivor’s Day Active You Recognition Program 1 Parent program: hosted in health education resource center, 3 sessions, combined to 2 lessons per session 3 CATCH Kids Club sessions: in local elementary school run three days per week Promotion: 20,000 health system employees for programming Partnerships: Public Schools, Middle-School Health Clinic, Recreation Center, County Health Department, Managed Care Provider

Community-based Organizations: C.H.O.I.C.E.S.: 

Community-based Organizations: C.H.O.I.C.E.S. Center for Helping Obesity in Children End Successfully (C.H.O.I.C.E.S.) 2 Community Events to date: “Twilight on Childhood Obesity Event” to launch programming with board of directors and the community Participated in 2nd Annual Children’s Nutrition Education & Physical Activity Expo on March 24, 2007 with over 700 atendees, including Georgia State Senator Chip Rogers, school officials, Atlanta Braves and Thrashers players 1 Parent Program: 4 sessions in a local fitness center ending with the “Young Chef’s Academy” – 20 children and 13 parents made a 3 course dinner together – partents continued making dishes at home Promotion: Parent Program on Web site Promotion of We Can! to other organizations on Web site

Worksites: Mutual of Omaha: 

Worksites: Mutual of Omaha Fortune 500 Corporation offering core insurance products nationally Community Outreach: Hosted a We Can! Community Breakfast March 21st inviting 25+ community organizations that work with youth to discuss opportunities for local obesity prevention Introduced the We Can! program to 200 12-year olds on "Take Your Child to Work Day" on April 27th Parent Programming: Started with the revised Parent Program on March 21st with 30-50 employees Promotion: Promoting We Can! internally to their 5,000 employees Featuring We Can! on their internal health services and wellness center web sites Promoting We Can! on Mutual of Omaha's external EAP website. Their EAP program serves 850 companies (with 165,000 employees across the country). Community Breakfast MoO Employees NIH Methodist Ministries Big Garden Project Boys & Girls Club Camp Fire USA YMCA

Worksites: Wal-Mart: 

Worksites: Wal-Mart World’s #1 retailer, with more than 6,000 stores Promotion: Launched a We Can! promotion on its eBenefits Web site for employees (500,000 unique visitors) Currently evaluating We Can! materials for use in a “Personal Sustainability Pledge” to employees. Considering extending program reach to customers through work with corporate partners. Considering creation of We Can! PSAs and print ads.

Universities: Southern Nevada Intensive Site: 

Universities: Southern Nevada Intensive Site Multi-site effort led by University of Nevada Las Vegas Department of Nutrition Sciences Hosted 4 community events, including: Pool field day with UNLV students and 100 youths from at-risk neighborhoods playing Apple Tic-Tac-Toe and Coconut Bowling A We Can! booth at Healthy Henderson servicing 2,000 attendees, Miss Las Vegas and Dr. Andrew Weil 1 CATCH Kids Club session: held in a school for 70 children weekly 2 Media-Smart Youth sessions: PSAs were broadcast on local television and in local movie theatres with grant funding from the Southern Nevada Health District ($10,000) and a 3-A-Day of Dairy grant ($5,000). Partnerships: UNLV Department of Physical Therapy (physical assesment), Southern Nevada Health District, UNLV TV, Miss Las Vegas

Obesity Coalition: LCHAY: 

Obesity Coalition: LCHAY Lane Coalition for Health Active Youth: 25 organizations, 110 members (leaders in medicine, education, public health, nutrition, fitness/recreation, public transit, academia) Coordinated 4 community events, including: Continuing medical education conference with nearly 90 physicians and other healthcare professionals We Can! boots at 3 community events attracting over 4,000 participants 4 Parent Program sessions: Recruitment through PSAs, news release, promotional flyer, posters, direct mail and promotion through WIC, food stamp offices and schools Collapsed to four 90-minute sessions, with incentives at each session (i.e. pedometers) Aquatic centers as facilities a big success! Kids swam while parents learned 4 CATCH Kids Club programs: four to five days a week for several weeks Partnerships: Safeway $300/month for health food, Extension program to teach Parent Programs, community centers, park and recreation among many others

Schools: PANA & Highmark: 

Schools: PANA & Highmark Pennsylvania Advocates for Nutrition and Activity Statewide coalition targeting overweight and obesity prevention Recruited 16 schools throughout PA Schools are implementing all curricula and partnering with Head Start, Libraries, Parent Teacher Organizations: Parent Program in schools during evenings and at IPTO meetings, over a period of 4 weeks Example: East Penn School District Four week Parent Program at school – parents petitioned school board to make track accessible to public for “Family Fun Night at the Track” Highmark Foundation PA Insurer Foundation promoting initiatives and programs aimed to improve community health Health eTools Schools Portal Online portal helping school educators, nurses, principles to track BMI and health through password protected electronic health record Currently have 45 districts registered to use Health eTools, who collectively enroll approximately 100,000 students. Promoting We Can! curricula, in coordination with PANA, to all users

Statewide Implementation: Alabama Department of Public Health: 

Statewide Implementation: Alabama Department of Public Health Partnered with State DOE: Promotion to 21st Century Learning Centers statewide Centers in 4 counties responded Usefulness in adding physical activity and nutrition information to their programming (grant $) Used Train-the-Trainer approach (providing annually) Each county ran CATCH Kids Club multiple times Delivered 6 parents programs: condensed to 3 weekly lessons, 90 minutes each Three community events: Local Partnerships: i.e. Churches, Hospitals, Red Cross, Migrant Education Programs, Schools, Community College, University of AL, Extension Programs, Curves Activities: health screenings, physician consultations, interactive computer games, poster contest Success: Continued interest in implementation and training statewide Challenge: Coordination with the field – recommend regularly scheduled communication Collaborating on possible development of We Can! State Program

Statewide Implementation: Kentucky Department of Public Health: 

Statewide Implementation: Kentucky Department of Public Health Conducted extensive formative research and strategic planning: targeted parents Used We Can! to apply for CDC State-Based Program funding Implementing Parent Program statewide: Train-the-Trainer model: “We Can! Leaders” 24 Counties Reunion Groups: behavioral motivation and maintenance; program recruitment (bring a friend!) Added a “healthy relationship with food tip” to each session to help families with rigid eating rules Developed separate evaluation tool Partnerships: Public Libraries (facility, $, promotion), Food Stamp Programming, Cooperative Extension, Health Departments, Faith-Based Organizations Success: State reach Challenge: Recruitment – recommend going to where parents are Collaborating on possible development of We Can! State Program

Lessons Learned: 

Lessons Learned No one is too big or too small – if you’re excited, you can take the lead! The program is flexible – you can adapt it to fit your needs so that wherever you are, whoever your partners are, there is probably a fit for We Can! We Can! can bring organizations together – use the program to mobilize and coordinate stakeholders across your community. Don’t be afraid to reach out to local companies – they need this too! We are better off when we work together – more partnerships means more programming in more place and more families reached. Together We Can! make a difference!