Presentation Transcript
Tourism in the borough Update by Bianca Lapins Tourism Development Manager : Tourism in the borough Update by Bianca Lapins Tourism Development Manager
The Visitor Economy: The Visitor Economy
15.6m visitor to London in 2006
£15bn a year to London
£815m a year to West London
£145.4m to Ealing in 2004 with overseas visitors contributing nearly 60% of this total (87.24m)
17.8% of the West London total
Visitors to London are valuable!
LDA Tourism Team : LDA Tourism Team
13 people/ over 8 major projects including the sub-regional tourism development programme
Work closely with Visit London (www.visitlondon.com) on a variety of their domestic and international campaigns
Work with boroughs and individual businesses and business consortiums to meet the needs of the sub-region
Opportunity knocks - London: Opportunity knocks - London
Local Area Tourism Impact model (LATI) & borough reports
Business support programme
Tourism Skills for London
London Listening
Crisis Management
Get London Graded
Green Tourism for London
London Open to all
“I need to know’ Tourism Workshops www.lda.gov.uk/tourismsupport
Opportunity knocks – West London: Opportunity knocks – West London
West London Tourism Executive
Business Tourism – IMEX 2008
Itinerary development – business & leisure
Familiarisation trips
West London Tourism Forums
Photography
Opportunity knocks – Ealing: Opportunity knocks – Ealing
Support the ‘Tourism in Ealing Action Plan’
Southall ‘The new Brick Lane’
Great Western Preservation Society
Twyford Abbey
Heathrow Connect
Visiting Friends & Relatives (VFR)
Questions & discussion: Questions & discussion