MEDIA

PRINT ADS: 

PRINT ADS Newspapers & Magazines

Target, Target, Target: 

Target, Target, Target “Differentiate your customers. Find the group that’s most profitable. Figure out how to develop/advertise/reward this group. Ignore the rest. Your ads (and your products) shouldn’t cater to the masses. Your ads (and products) should cater to the customers you’d choose if you could choose your customers.” from Purple Cow by Seth Godin

Newspapers: 

Newspapers Easy and inexpensive buy in for first time advertisers Small ads can be very effective Targets shoppers, many buy the papers mainly for the ads Target by section, i.e. Food, Sports, Local, Television Guide, Zip Code Color is expensive, but works

Anchorage Daily News Rates: 

Anchorage Daily News Rates Rates depend on annual commitment to column inches Open Rate $67.45 Daily Friday/Saturday $68.30 Sunday $80.70 50” Annual Contract $53.80 $54.00 $64.75 Plan Ahead For Best Rates Note: These are 2004 Rates

Anchorage Daily News Sizes: 

Anchorage Daily News Sizes Ads are sold by column inch Full page broadsheet is 126” Each column is 1 13/16” Two columns are 3 ¾” 2” Ad means 3 ¾” w x 2”d and will cost $134.90 Mon to Thu; $136.60 Fri/Sat & $161.40 Sun

Anchorage Daily News Discounts: 

Anchorage Daily News Discounts Weekly contracts…run a 3” ad for 50 weeks on a weekday for a total annual cost of $2,352.50 Repeat ad discounts 2 times = 20% off 2nd Day 3 times = 25% off 3rd Day 4 times = 30% off 4th day

Ad Builds: 

Ad Builds Most papers include cost in the price of the ad and will build the ad for you Cut and paste days are going fast…most want ad in computer file formats YOU NEED PHOTOGRAPHS Don’t forget to use Made In Alaska logo

Other Newspaper Options: 

Other Newspaper Options Free Standing Inserts Great way to distribute flyers, brochures, catalogues, etc. ADN costs are from $56.55 per thousand (6¢ each) to $88.75 per thousand (9¢ each) Less Than Postage and no envelope or handing needed. Does not include cost of insert

Magazines : 

Magazines Very targeted…makes cost per M reached high, but you reach your targeted audience Monthly, Quarterly, Annual makes a big difference as to how many times you must buy an ad A single annual ad in Where Alaska & Yukon may reach more tourist than multiple ads will in a monthly

Magazine Numbers : 

Magazine Numbers Many state magazines have very low distribution numbers…but reach the folks you want to reach…they may be the best buy Print media is required to give you accurate numbers as to their distribution and how distributed…look at it CPM = Cost per thousand “views” or impressions is key to all media ads…if they reach your targets

Magazine Prices: 

Magazine Prices Discounts can apply for early pay & other reasons. Extra cost for special placements, i.e. back cover Both of these are annual publications – one ad will do ya!

Alaska Magazines: 

Alaska Magazines Alaska Angler Alaska Bar Rag Alaska Business Monthly Alaska Contractor Alaska Designs Alaska Guide Report Alaska Hispanic Yellow Pages Alaska Hunter Alaska Magazine Alaska Miners Alaska Pet News Alaska This Month and about 75 more

Magazines : 

Magazines Ads sold by column inch or page portion like newspapers Most will do ad builds but may charge for their services…often better to do it on your own Biggest advantage is targeting…if you are selling fishing flies how about Alaska Angler Magazine!