AirBnB

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People + Places + Love = AIRBNB Book rooms with locals, rather than hotels Andrey Shtratnikov 206358972 ashtratnikov14@schulich.yorku.ca

Stage 1: Entry :

Andrey Shtratnikov 206358972 ashtratnikov14@schulich.yorku.ca Stage 1: Entry Easy to Search Menu Relevant Filters Photos Host Profiles User Reviews

Stage 2: Exit:

Andrey Shtratnikov 206358972 ashtratnikov14@schulich.yorku.ca Stage 2: Exit Reviews from real people Simple, easy to read and understand Design helps to reduce fear / anxiety

Stage 2 : The Exit:

Andrey Shtratnikov 206358972 ashtratnikov14@schulich.yorku.ca Stage 2 : The Exit Two way user experience review Helps to build trust and accountability

Stage 3: Extension:

Andrey Shtratnikov 206358972 ashtratnikov14@schulich.yorku.ca Stage 3: Extension Good Experience can reframe your travel experience and expectations Start planning your next trip with AirBnB Become Brand Ambassador

Five Senses:

Andrey Shtratnikov 206358972 ashtratnikov14@schulich.yorku.ca Five Senses Residential Streets Little Traffic Neighbors Smells Like Home Fresh Local Bed / Sofa Authentic Used Hosts Kitchen Local Flavors Multi-cultural Faces Lots of Pics International

Five E’s of Usability:

Andrey Shtratnikov 206358972 ashtratnikov14@schulich.yorku.ca Five E’s of Usability Effectiveness High Good range of rental choices Efficiency Medium Requires some due diligence Engagement High Need to communicate Error Tolerance Low Make sure to read Ease to learn High Facebook + Hotels.Com

Design Principles: Focal Point:

Andrey Shtratnikov 206358972 ashtratnikov14@schulich.yorku.ca Design Principles: Focal Point Local and Authentic Experience Adventure: Go anywhere in the World

Interaction:

Andrey Shtratnikov 206358972 ashtratnikov14@schulich.yorku.ca Interaction Message Centre Emails

Authenticity:

Andrey Shtratnikov 206358972 ashtratnikov14@schulich.yorku.ca Authenticity

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