Product Identification ppt

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KUVEMPU UNIVERSITY Seminar on Product Identification Presented by; Shilpa G.S. M.Com ‘A’ Section

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Identity?????

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Product Identification

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Effective Branding 4 Branding is that message that comes to mind when a certain image or product is displayed! A brand is a promise

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Branding American Marketing Association , has defined Brand as “a name, term, sign, symbol or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of Competitors.”

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Lux , Rexona , Vim , Rolex, Sonata

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Brand Mark: Symbols Designs Colorings Letterings

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Can You identify this brand mark?

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When did “The Trade Mark Act was Introduced?

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Ans : 1999 When did “The Trade Mark Act was Introduced?

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Types of Branding Manufacturer’s Brand Middleman’s Brand Family Brand Individuals Brand Umbrella Brand According to Ownership II. According to No. of Products

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Functions of Branding Product Identification Helps advertising and packaging activities Legal rights Creates Brand Loyalty

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Packaging According to William J. Stanton “Packaging is the general group of activities in designing the containers or wrapper for the product.”

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Packaging Materials

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Functions of Packaging Protection Creates individuality Facilitates easy handling Means of attraction

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Labeling and its Types Brand label Grade Label Descriptive Label

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Brand Label

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Grade Label

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Descriptive Label

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Labeling gives following information Brand name Address of Producers Gross & net weight Ingredients Directions for use Precautionary measures Nature of the product Date of packing and expiry Retail price and unit price

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