slide 1: How to Prepare for
Salesforce Marketing
Cloud Email Specialist
Certification
Salesforce MCES Certification Made
Easy with VMExam.com.
slide 2: MCES Marketing Cloud Email Specialist
Certification Details
Exam Code MCES
Full Exam Name Salesforce Marketing Cloud Email Specialist
No. of Questions 60
Online Practice Exam Salesforce Certified Marketing Cloud Email Specialist
Practice Test
Sample Questions Salesforce MCES Sample Questions
Passing Score 65
Time Limit 90 minutes
Exam Fees ● Registration fee: USD 200
● Retake fee: USD 100
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slide 3: Salesforce MCES Study Guide
• Perform enough practice with related Marketing
Cloud Email Specialist certification on
VMExam.com.
• Understand the Exam Topics very well.
• Identify your weak areas from practice test and
do more practice with VMExam.com.
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slide 4: Marketing Cloud Email Specialist Certification Syllabus
Syllabus Topics Weight
Email Marketing Best Practices 15
Email Message Design 13
Content Creation and Delivery 18
Marketing Automation 19
Subscriber and Data Management 28
Tracking and Reporting 7
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slide 5: Marketing Cloud Email Specialist Training
Details
Training:
Email Essentials EEB101
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slide 6: Salesforce MCES
Sample Questions
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slide 7: Que.01: A company would like to use another way to uniquely identify its
subscribers besides using email addresses granted that some email addresses
can be quite similar. Which tool can be used to accomplish this task
Options:
a Subscriber Attributes
b Primary Key
c Subscriber Key
d System Preferences
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slide 8: Answer
c Subscriber Key
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slide 9: Que.02: In which two ways can a company avoid having their emails
blocked by ISPs or be marked as spam by customers in accordance
with CAN-SPAM compliance
Choose 2
Options:
a Use animated emojis in subject lines to draw the eye.
b Include a physical mailing address of the company.
c Use a clear "From" name that is easily recognized.
d Include a "Contact us" link in the footer.
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slide 10: Answer
b Include a physical
mailing address of the
company.
c Use a clear "From"
name that is easily
recognized.
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slide 11: Que.03: A marketer would like to send an email to subscribers on
a subscriber list who live within 5km of Sydney CBD. Which tool
would the marketer use to accomplish this task
Options:
a Query Activity
b Data Filter
c Audience Builder
d Send Classification
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slide 12: Answer
c Audience Builder
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slide 13: Que.04: Which tool is imperative when attempting to code
responsive email designs
Options:
a CSS3 media Queries
b HTML Paste
c Span Tags
d Anchor Tags
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slide 14: Answer
a CSS3 media
Queries
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slide 15: Que.05: The marketing team of a car manufacturer are about to send
an email regarding the recall of a specific model car as a result of a
faulty airbag how would they go about sending the emails slowly
throughout the day to avoid the volume of support calls to spike
Options:
a Triggered Send
b Send Throttling
c Send Email Activity
d Send Flow
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slide 16: Answer
b Send Throttling
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slide 17: Salesforce Marketing Cloud Email
Specialist Certification Guide
• The Salesforce Certification is increasingly
becoming important for the career of
employees.
• Try our Marketing Cloud Email Specialist mock
test.
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slide 18: More Info on Salesforce Certification
Visit www.vmexam.com
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