Stephen Lawton

Parking the Central Hercules Plan: 

Parking the Central Hercules Plan Steve Lawton Director – Community Development City of Hercules Association of Bay Area Governments Smart Growth Parking Oakland March, 2004

Where’s Hercules?: 

Where’s Hercules?

Hercules Context: 

Hercules Context

2002: Hercules Today: 

2002: Hercules Today 8 square miles Population 20,000 4,000 single-family units 2,000 multifamily units

The Challenge: 

The Challenge

The Civic Conversation: 

The Civic Conversation Identity Crisis Bedroom community 'Protect my quality of life' Financial crisis Broken engine Few 'easy' commercial opportunities

Central District + Waterfront: 

Central District + Waterfront

Planning Process: 

Planning Process Build

Start with the Numbers : 

Start with the Numbers Housing Data Retail + Commercial Data Transportation Data Large primary + secondary trade area 165,000 sf supportable Neighborhood commercial + sub-regional draw 11 use types 200,000 daily passing trips LOS F at major intersections Modal imbalances Connectivity challenges Innovative 'target market' methodology 12 housing types; 3,610 unit potential 3 household types; 9 psychographic buyer groups

The Central Hercules Regulating Plan and Code: 

The Central Hercules Regulating Plan and Code

Network of Street Types: 

Network of Street Types Downtown Streets Mixed-Use Avenues Mixed-Use Streets Residential Avenues Residential Streets Neighborhood Streets Park Edge Streets Lanes Passages Paths

Streets and Blocks: 

Streets and Blocks

Coding by Street: 

Coding by Street Street Configuration Lot Configuration Building Placement Building Volume

The Heart of Town .: 

The Heart of Town .

The Heart of Town ..: 

The Heart of Town ..

The Heart of Town ...: 

The Heart of Town ...

The Heart of Town ….: 

The Heart of Town ….

Central Hercules Quarters: Streetcar Catchments: 

Central Hercules Quarters: Streetcar Catchments

Central Hercules, Promised: 

Central Hercules, Promised

Great Streets, Promised: 

Great Streets, Promised

Central Quarter, Delivered: 

Central Quarter, Delivered

Central Quarter, Delivered: 

Central Quarter, Delivered

Central Quarter Application 4: 

Central Quarter Application 4

Central Quarter Application 5: 

Central Quarter Application 5

Waterfront Quarter, Town Center: 

Waterfront Quarter, Town Center

Waterfront Quarter, Neighborhood: 

Waterfront Quarter, Neighborhood

Waterfront Quarter Residential Real World Parking Issues: 

Waterfront Quarter Residential Real World Parking Issues Fire District Postal Service Use of Garages Household Vehicle Population

Civic Quarter (“Corridor”) : 

Civic Quarter ('Corridor')

Civic Quarter, Possible Corridor Concept: 

Civic Quarter, Possible Corridor Concept