Joplin Regional Pilot Project Mark Harmon

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Joplin Regional Stockyards: 

Joplin Regional Stockyards Located in Southwest Missouri, Largest Cow/Calf Auction in United States 23,000 Customer Base / serving 3.0 million cattle in my trade area Host a weekly in house Video Auction All Sales are Live on DV Auction on the Internet Average herd size in our area is less than 50 cows 30 plus Livestock Auction Markets in my trade area within 150 miles  Our goal is to remain a leader in the cattle marketing industry and that requires us to always 'THINK OUTSIDE THE BOX'

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Cattle Sold since 1998 in Value Added Sales: 

Cattle Sold since 1998 in Value Added Sales From July of 1998 to March of 2004 we’ve sold over 600,000 Value Added Cattle. From June, 2004 to June, 2005 with the new RFID tag system, we’ve sold 150,000 cattle for 2200 producers. On target to sell 150,000 to 200,000 in the next year. With EID for Source, Age and process verification, as it becomes more vital to the producer and buyer

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SUCESSES: 

SUCESSES Producer participation (A+) (Voluntary) Tag Retention (A+) Tags read (B+) at normal cattle movement Tag placement (B+) Tag Allocation (A-) (handle through vendors) Data Collection andamp; Storage A+ (JRS) Data movement to the next owner A+ (JRS) 7. Buyer Acceptance A+ (Very High)

FAILURES: 

FAILURES IT’S A WORK IN PROGRESS, WE CAN MAKE MORE ACOMPPLISHMENTS WHEN WE WORK AS A TEAM !!!!!

Producers Knowledge : 

Producers Knowledge An early challenge was educating producers on the preconditioning calf protocols that buyers were willing to pay higher prices for, with (EID’s) Animal Identification (EID) gave JRS the foundation to work from and make us the leader in Value Added Cattle Marketing At that time the VISION was put into place to make JRS known as the MARKET on the MOVE An making our mark on Value Added Cattle with EID, Source, Age andamp; Process Verification

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EID and ANIMAL IDENTIFICATION IS NOT A PROBLEM BUT AN 'OPPORTUNITY'

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Just Remember Animal ID is not traceability ID merely enables traceability, which makes Source-Age-Process Verification Possible

Preparing for the FUTURE: 

Preparing for the FUTURE Producers will have documented records on management and health programs and will be backed by the owner making sure their product will satisfy the specifications and needs of the industry. EID will enhance the profitability of the entire production system.

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Today the value lies in the cow-calf segment. If we miss the opportunity to capture data (keep records), we can’t capture it later on. A Successful marketing plan for the FUTURE begins today!

Marketing: 

Marketing With the nature of our market and strong demand, marketing calves will be quite easy for the next several years. As we move into the lower end of the cattle cycle, we’ll see the price range widen further between reputation and non-reputation cattle. Practices implemented today will be the backbone of the calf crops sold in the future

Marketing: 

Marketing Relationships developed this fall between producers, veterinarians, livestock markets and their customers will be necessary to ensure market access and premiums when the market focus has shifted away from the cow-calf segment. Sometimes its not always the price per pound but the amount of the check!

Preparing for the FUTURE: 

Preparing for the FUTURE Every producer’s goal must be to produce 'Reputation' feeder cattle. Reputation cattle of the future are likely to be very different, they will be carrying EID’s, Source, Age and Process verified, and Possibly Sire Identified with known Genetics.

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Those who produce and market beef should realize that the end product they sell is not simply MEAT , it is TASTE, TENDERNESS, SAFETY and WHOLESOMENESS.

QSA: 

QSA Quality System Assessment MDA Umbrella QSA Joplin Regional Stockyards FIRST Livestock Auction in the U.S. to have a QSA for its customers for POTENTIAL BEEF EXPORT

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DO YOU SUDDENLY FEEL LEFT BEHIND? THERE IS STILL TIME TO CATCH THE LAST TRAIN BEFORE IT LEAVES THE STATION!

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Thank You Enjoy a JUICY STEAK TODAY

Added Value for PRODUCERS: 

Added Value for PRODUCERS Herd health for cows, bulls and calves Healthier calves gain more weight Understanding why a complete vaccine program pays, and how the value offsets the cost Knowing your cost of gain and what that means and selling in the right market Sometimes its not always the price per pound but the amount of the check!

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Agriculture will be driven by FAST changes in Technology

Educational Meetings: 

Educational Meetings Working with progressive Producers, Veterinarians, and Feed Companies In the earlier stages we were doing 35 producers meeting every fall and spring Educated producers on the process of participating in a value added program Appropriate vaccination protocols and nutrition programs go hand in hand

Joplin Regional Stockyards &Pfizer Animal Health History: 

Joplin Regional Stockyards andamp; Pfizer Animal Health History Began in 1997,with the help of Pfizer’s Senior Territory Manager Ed Trotter Ed flew in 5 major corporate feed yard procurement managers and our thought process changed forever! With SelectVAC™ this helped to get buyers more interested in our producers cattle certain times of the year, when the demand was normally low.

Joplin Regional Stockyards &Pfizer Animal Health History: 

Joplin Regional Stockyards andamp; Pfizer Animal Health History Corporate andamp; Privately owned Feed Yards insisted on VAC 45 type vaccination program vs. non vaccinated andamp; non weaned cattle SelectVAC was launched at JRS in July 1998

Joplin Regional StockyardsAnalysis of Calf Sale Information: 

Joplin Regional Stockyards Analysis of Calf Sale Information Sales Information Analyzed Nov 2003 – March 2004 124, 568 calves 16,369 lots WeanVAC calves sold for $3.98 more per head than calves enrolled in other VAC programs

BRANDING CATTLE: 

BRANDING CATTLE Cattle Operations using Brands can work hand and hand with EID, as a source of Identification. Probably one concern is feeding or marketing this cattle in states where brand’s may not be recognized?

EID on the FAST TRACK: 

EID on the FAST TRACK ID INFO EXPO 2005 September 27-29, 2005 Chicago, IL. Mark Harmon

Joplin Regional StockyardsEvolution: 

Joplin Regional Stockyards Evolution Began with construction of new barn in 1995 $5.0M investment Owners buy out other partners an make decisions to protect business from outside marketing changes Bought 2 competing local barns within week after buying out partners At that time the VISION was put into place to make JRS known as the MARKET on the MOVE With making our mark on Value Added Cattle

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