Peter Speck USID notes

Choosing the right frequency for the “Paddock to Plate” continuum : Choosing the right frequency for the 'Paddock to Plate' continuum Dr Peter Speck andamp; Mr Richard Orton PrimaryLink Global Pty Ltd Australia


Slide2 : The productivity increase of an agri-business through data-mining creates more value than just tagging animals Additional cost Government Industry Tracking solutions required Productivity solutions required


Todays RFID : Todays RFID Automatic ID technology The technology works by using radio waves to exchange information between tagged objects and readers. The data gathered is linked to a network. Data transfer is effected by means of non line of sight mechanisms using radio waves. Benefits Simultaneous scanning Humanless identification Instantaneous updates.


The Semiconductor companies march on, : The Semiconductor companies march on, Huge Randamp;D investment, IFX for example 1 billion euros per annum Long range road maps Rapid efficiency improvements, cost downs Can application standards keep Technology standards important


Slide5 : Note: Regulation started for cattle market; sheep to follow. Pigs only in definition phase.# * Not included in business plan # Pigs not incl. in business plan


ÏSO Technology Standards : ÏSO Technology Standards 18000-1 Generic parameters 18000-2 Air interface parameters below 125 kHz (11784) 18000-3 at 13.56 MHz (15693) !8000-4 at 2.45 GHz 18000-6 at 860 to 930 MHz


Slide7 : Attribute 100-500KHz 10-15MHz UHF TR Short Medium Medium-Long Data Rate Low Medium potential High Penetration High Medium Low Power Low Low High Cost Medium Low High Noise Low Medium High RFID Systems Attributes


Read My Chips : Read My Chips 134 kHz 4 kbits/sec read only 13.56 MHz 40-450 kbits/sec read/write


Practical Interpretation : Practical Interpretation Product Features Farmer Benefits ISO15693 Technology


Slide10 : Post Farm Gate:- the most difficult phase Speed Accuracy Audit Protocols Many technologies will converge Involved in developing other enabling technologies:- Biochip Immuno track Dexa/Cat scanning Systems software solutions Retinal scanning


Slide11 :


Slide12 : birth processing consumption Government regulatory bodies andamp; Industry associations Farmer or Feedlot Sale Yard (livestock exchange) Abattoir (livestock processing) Wholesaler (meat logistics) Retailer (meat logistics) Digital Service Providers Benchmarking Providers Research Institutes Paddock Farm Plate Fork to Hardware andamp; software providers


The value proposition varied and rewarding : The value proposition varied and rewarding facilitating decision Animal Crush RFID Antenna Farmer decision examples: Which cows grow quicker? Which sheep have better wool? Which animals do I keep? Farmer results: More accurate selection of animals Better negotiation position as supplier More accurate estimation of input cost Decision criteria 1 2 3 'Livestock DataSensor'


Slide14 : RFID Market Framework RFID Adoption Accelerators Market Need Globalization Technology Need Adoption Inhibitors Technology Cost Nascent Standard Incumbent Technology


Slide15 : Tag, Trace, Manage The value proposition should value creation with the correlated benefit of animal traceability. Data Standards are paramount, technologies will evolve rapidly. Functionality is the key feature, focus on price will be the demise of a system, global demand will drive cost downs. Expected 40 billion 13.56MHz transponders by 2009 annually. (Forrester Research). Changing technology will be the only constant.


RFID in the future : RFID in the future The gateway to the network of things RF tags being the atoms forming the lowest common denominator of this network. 'Nanocomputers' communicate wirelessly and for the first time add mass sensing capability to computers. 100’s of billions of these nanocomputers. RFID will change the way information is collected, transmitted, analyzed, stored and acted upon.


Slide17 :