Shakoof - an independent e-newspaper NPO

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An independent e-newspaper NPO www.shakoof.org.il

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Shakoof is an independent e-newspaper, publicly owned, developing as an NPO Main Goal: To promote transparent democracy, directly controlled by the citizens of Israel with the Media serving as its free watchdog www.shakoof.org.il

Situation of Journalism in Israel : 

Emanuel Rosen: Journalists are deprived of their freedom to report, articles are canceled and censored, there is no way to criticize the owners or their friends Mickey Rosenthal: When I wanted to make an inquiry about banks I was told: “Not recommended, Leumi is one of our owners. Go slaughter politicians.” Situation of Journalism in Israel www.shakoof.org.il 1/12/2007 | 3/1/2008 |

On our way to Plutocracy –The Wealthy Rule : 

On our way to Plutocracy –The Wealthy Rule 86% of the public: Capital is overtaking the government Public trust in the media has reached it’s rock-bottom Public trust in Israeli democracy is also declining www.shakoof.org.il (same research) 23/1/2007 | (A research by the Herzog Institute for Media, TAU, July 2007)

What do we propose? : 

What do we propose? To create a watchdog, committed only to the public at large, as an uncensored news website This watchdog is the e-newspaper Shakoof (=Transparent) www.shakoof.org.il

Funding : 

Funding Shakoof is an NPO which will be funded by multiple sources: Annual member fees Advertising Private philanthropy Funds fostering Israeli democracy More… www.shakoof.org.il

Journalistic Ethics in Shakoof: : 

Journalistic Ethics in Shakoof: Adherence to the code of ethics of the Israeli Press Council Use of language: clear, professional, well edited, accurate Representing all sectors of society Respecting the privacy and the personal rights of the reported www.shakoof.org.il

Shakoof’s Agenda : 

Shakoof’s Agenda Supervising cartels, monopolies and corporations Promoting ethics in the public sector Encouraging active participation in the democratic process Promoting workers’ rights Promoting tolerance Promoting women rights and full equality Protecting the environment www.shakoof.org.il

Shakoof’s Sections : 

Shakoof’s Sections News Magazine and Inquiry Media Criticism Opinion Pages Political, Social and Economical Encouragement of democratic involvement Culture, Sports, Religion, etc. www.shakoof.org.il

Why Will it Work? : 

Why Will it Work? Except for formal political institutes, Media is the biggest social agent Shakoof will thrive to be the most ethical and professional medium in Israel Shakoof will provide information otherwise censored Shakoof will prefer democracy over advertisers, and the wide society over the high society Shakoof will cooperate with as many organizations as possible www.shakoof.org.il

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An independent e-newspaper NPO Thank you!