Presentation Transcript
Audience Characteristics Analysis :Audience Characteristics Analysis How specific audience
are targeted in
advertising
By Carolina MM1
Types of Audiences :Types of Audiences Obese Men and Women all ages – Latest in Diets, Surgery, Healthy Lifestyle and Clothing
Design characteristics :Design characteristics These ads focus on a certain group
of people that are self-conscious about their body .
With pictures and slogans that
get to the point
Ads Targeting Obesity :Ads Targeting Obesity
Magazines :Magazines Woman Men
Design characteristics :Design characteristics These Magazines target group
of Men and Women Over 15 .
With pictures of Fashion, Food Special Features and lots of interesting information
Types of Audiences :Types of Audiences Magazine for women over 15 – Cooking, Diets, Fashion, Gossip, Health
and special features e.g. How to stop ageing process.
Woman’s Magazine :Woman’s Magazine
Types of Audiences :Types of Audiences Magazine for men over 15 – Girls, Cars , Sport, Competitions, Girls, Stories and more Girls
Men’s Magazine :Men’s Magazine