Presentation Transcript
Slide1: Jenny Donley
Lisa McGavran
Amy Okeson
Wyatt Pemberton
Slide2: 70% of customer base is male
Women and children have patronized
Menu has children's section
Typically placed in the same area as other “family restaurants”
Beach décor appropriate for all ages
Slide3: Hooters Girls
Female sex appeal is the key to their strategy
As socially acceptable as cheerleader or model
Key success factor
Unbiased towards men
Men are hired for all jobs that are not “front- of-the-house” positions
Including management positions
Slide4: Civil Rights Act of 1964, Section 703(e)(1)
Lawful for a company to hire employees on the basis of sex “in those certain instances where sex is a bona fide occupational qualification reasonably necessary to the normal operation of that particular business.
Hooters Girls are the basis of their business
Being female is reasonably necessary
Preserving the integrity of the Hooters Girls concept
Slide5: Hooters Settlement
November 1997
Federal District Court came to a settlement for Hooters of America
They were allowed to continue hiring only women for the job of Hooters Girls.
Slide6: Maintained high ethical standards
Taken a pro-active lead in the industry addressing issues raised by individual acts of sexual harassment
Have a confidential complaint system and a toll free phone number
Prevented and dissolved many issues
Slide7: The Hooters Community Endowment Fund
Juvenile Diabetes Foundation
Muscular Dystrophy Association
Special Olympics
VIP grand openings in new locations
Benefit local charity.
Slide8: Ethical controversy
Family
Entertainment
Hooters Girls
Need to choose one or the other
Entertainment seems to be their choice.
Slide9:
Some oppose restaurant opening in community
Morality issues.
Some towns have rezoned to prevent the opening of a Hooters restaurant.
Slide10: Welcoming communities
More income
More jobs
Well-known name
Bring new people into the community
More “tasteful” adult entertainment
Slide11: EEOC thought hiring policy was a violation of federal civil rights.
Management took great offense to this
Hooters started an aggressive attack
Nation wide advertising campaign concerning regulations
Mail-in campaign
Lobbied towards Congress
Hoped EEOC would back off.
Slide12: Aggressive approach worked
EEOC stopped
Must fight fire with fire
Proved that the Hooters Girls were BOFQ
Bona fide occupational qualification
Slide13: Pursue current strategy
Stand behind the Hooters Girls
Emphasize their importance
Not a family establishment
Entertainment through Hooters Girls
Hire a few men
Bartenders or hosts
Keeping the Hooters Girls
Instead of hiring waitresses, hosts, & bartenders they can hire for a Hooters Girl position