ERT EBU archive workshop modified

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Slide1:

Digital Archives: A checklist to change EBU Geneva, 17-18 February 2005 Title of presentation: The ERT experience Presented by Demetri Vafeas

Highlights of the presentation:

Highlights of the presentation Company’s overview Current involvement in projects developing digital services & related to Media Asset Management Experiences & Difficulties

Slide3:

HELLENIC BROADCASTING CORPORATION AN OVERVIEW OF THE COMPANY’S PROFILE

Slide4:

ERT S.A. is the Greek Public Radio and Television Organization with certain obligations such as: National Territory Coverage Satellite Transmission of a special program for Greeks abroad. Coverage of the activities and sessions of the Greek and the European Parliaments. Unbiased presentation of the positions of all the political parties in the Greek Parliament. Presentation of topics concerning local and municipal concern and promoting productive and economic activities of social bodies.

SOME HISTORICAL REMARKS:

SOME HISTORICAL REMARKS 1938 - ESTABLISHMENT OF THE HELLENIC RADIO INSTITUTE (EIR) 1965 - THE FIRST EXPERIMENTAL TV TRANSMISSION 1987 - INTEGRATION OF ALL THE ACTIVITIES (RADIO & TV) UNDER THE NAME ERT S.A - ESTABLISHMENT OF ERT3 1997 - THE FINAL DEFINITION OF THE IDENTIFICATION FOR SEPARATE TV AND RADIO CHANNEL

SECTORS OF ACTIVITY:

SECTORS OF ACTIVITY FOUR INDEPENDENT TV CHANNELS ET-1, NET, ET-3, ERT-SAT RADIO SEVEN NATIONAL STATIONS 19 REGIONAL STATIONS MUSICAL ENSEMBLES FOUR ORCHESTRAS, ONE CHOIR PUBICATION ONE WEEKLY MAGAZINE MUSEUM - ARCHIVE

Slide7:

TELEVISION SERVICES WITH FOUR INDEPENDENT TV CHANNELS ET-1 NET ET-3 ERT-SAT

CULTURAL SECTOR:

CULTURAL SECTOR Musical Ensembles Museum -Archive Magazine Big Screen Sponsoring

Musical EnsemblesHaving 60 years of history it consists of::

Musical Ensembles Having 60 years of history it consists of: A National Symphonic Orchestra with 120 musicians A Contemporary Music Orchestra with 65 musicians A Choir made up of 55 choristers A Big Band with 18 musicians The ERT-3 Orchestra with 22 musicians

Museum - Archive:

Museum - Archive Over 15,000 Boxes of Film (16 and 35 mm) More than 300,000 negatives A special collection of News bulletins from the years military junta Museum value machinery from the early days of Film and Television Is an active Member of National and international Audiovisual Federations (FIAT/IFTA, ICOM) It participates in many European Programs with archiving interest

TYPES OF ARCHIVES :

TYPES OF ARCHIVES NEWS: 60.000 SUBJECTS

Subject classification:

Subject classification News Informational Documentary Historical material TV series TV Movies Sports & recreation Greek & European Parliament Children Shows Religious subjects Music related Comedy Theater

Big screen Sponsoring:

Big screen Sponsoring 15% of its Gross Turnover(8.650.000 EUR) as an annual contribution for film Production GRD 100 million (EUR 2.900.000) for Documentaries and shot footage films GRD 80 million (EUR 2.300.00) for Short Film Festival in Drama GRD 12 million (EUR 350.000) for Thessaloniki Documentary Festival

ERT on line:

ERT on line One of the most respected Greek portal sites 5.000 pages most of which dynamically and continually updated 10.000 visits per day, 900.000 hits (90 web pages per visitor) Pioneer in introducing the term of the “Web Event”, with famous personalities Live streaming of all ERA’s radio programs Live streaming of 2004 ATHENS OLYMPIC games

Slide18:

Researching Broadcaster Business Models From Channels to Services

Coming next:

Coming next

Slide21:

Exploitation Strategy ERT will be required to activate an extended Digital Television Platform and implement a pilot terrestrial digital network (DVB-T) in the wider Athens area. MHP services will be required to be part of this pilot project.

References:

References In touch with new technologies involved with the field of media services Biggest content provider and producer in the country Quality of provided services meeting the higher of the international standards Extensive know-how acquired at the 2004 Athens Olympics, and a major renewal of technical outfit. Affiliate “NEW SUBSCRIBER TELEVISION” will shortly become active in digital subscriber television.

Involvement:

Involvement Participation in EU IST & Media projects Participation in National R&D projects Participation in EBU’s Task Forces, Initiatives & Rule Making Groups We act as Advisors to the Greek State

IST EU projects:

IST EU projects DiVAN (early Archiving & Asset Management project) iMEDIA (interactive personalized advertisement) FAETHON (MPEG-4 & MPEG-7) GEMINI (Content Constellation) UP-TV ( Ubiquitous / TV Anytime compatible) PISTE (DVB / MHP Athletics application) MELISA (MPEG-4, -7 &-21 multi platform) OLYMPIC (MPEG-2 & -4 / streaming)

EU Media & Mediaplus pilot projects:

EU Media & Mediaplus pilot projects Nodal X-MELINA ( Cross Media Training ) CapMed (preserving the Heritage of Mediterranean Archives)

EU/National projects:

EU/National projects ΠΑΝΟΡΑΜΑ ( PANORAMA) on Data mining and personality identification based on MPEG – 7 InfoSociety Project on Digitization & Annotation of Cultural Archives (budget: 1.9 Million euros)

EBU related Links:

EBU related Links MDT (Migration to Digital Television sub-group) P/AGTR (Advisory Group on Television Recording) P/MAG (Metadata Advisory Group) Cooperation with ORF Cooperation with RTBF Cooperation with R&D of RAI

How R&D Projects helped digitization:

How R&D Projects helped digitization (examples)

What is MELISA?:

What is MELISA? MELISA aims at establishing the infrastructure to support the virtual value chain for sports events broadcasting over wireless and digital television networks, by offering valuable, revenue building services over a variety of additional networks including 3rd Generation Mobile Telephony.

Business Opportunity:

Business Opportunity MELISA represents a realistic future business opportunity for ERT SA once plans for national Switchover get under way and ERT SA is required to develop interactive television services. Public broadcasters have been known to be requested by governments to help in the switchover drive and on occasion step in to correct market failures, especially in launching high economic risk services. MELISA features may be implemented with no pressure for immediate financial results, for the sake of launching a rich bundle of services.

To accomplish its objectives-I:

To accomplish its objectives-I MELISA: Developed authoring tools for production, encoding and playback of rich interactive multimedia content in MPEG-4 for a variety of devices over wireless and digital television networks. Developed tools for enabling the production and placement of dynamic promotion of sports related and other products utilizing in full the enhancements to be provided by MELISA.

To accomplish its objectives-II:

To accomplish its objectives-II MELISA: Developed the tools and infrastructure to support intelligent real time game statistics and enhancements by gathering information from various sources, both historical and during the events. Developed the infrastructure to support real time and play-by-play betting services with its associated e-commerce transaction engine. Demonstrated the validity of the proposed service in field trials of specific usage scenarios, focusing on usability and perceived quality of service.

To accomplish its objectives-III:

To accomplish its objectives-III MELISA: Used open standards for the new media content, based on MPEG-4, as well as the necessary metadata, based on MPEG-7. The overall publishing chain took into consideration consumer protection and privacy on the basis of the principles introduced by the emerging MPEG-21 standard.

UP (Ubiquitous Personalized )-TV :

UP (Ubiquitous Personalized )-TV The research questions targeted in this project focus on: the identification of media content that has to be recorded, the placement of those media assets onto single and networked media servers as well as the organisation of efficient and comfortable access to these assets. Development of a TV Anytime server system that allows to support a scalable number of users, ranging from a cost-efficient consumer system to a large scale server system. Based on a general service platform, two applica-tion scenarios that integrate TV Anytime scenarios and web applications are implemented and tested.

Slide38:

UP-TV content metadata model Red lines: MPEG-7 Descriptors used, Green lines: TVA entities adopted, Blue lines: MPEG-7 Descriptors used

Strategy:

Strategy Strategy is the art of creating value*. In a competitive environment, strategy is no longer a matter of positioning a fixed set of activities along a value chain. Their focus of strategic analysis is not the company or even the industry but the value – creating system itself, within which different economic actors – supplier, business partners, allies, customers – work together to co-produce value. Their key strategic task is the reconfiguration of roles and relationships among the constellation of actors in order to mobilize the creation of value in new forms and by new players. *Normann & Ramirez (1994)

Current Status:

Current Status The procurement of equipment required for Photographs, audio archives,film and video Restoration, Digitization, Annotation & Retrieval Processes is underway.

Slide47:

The procurement of equipment required for Photographs, audio archives,film and video Restoration, Digitization, Annotation & Retrieval Processes is underway.

Slide48: