StrategicPlanDraft10 20 05

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A Strategy to Increase Film and Television Production in San Francisco: An Economic, Communications and Community Approach: 

A Strategy to Increase Film and Television Production in San Francisco: An Economic, Communications and Community Approach Proposed By: Film Commissioner Peter Bratt Film Commissioner Laurie Rowley

Objective: 

Increase near-term film and television production in the City of San Francisco Create environment to support longer-term growth of film and television production Objective

Overview: 

Overview Informal research into the barriers to film and television production in the city of San Francisco identified the following key near-term and longer-term barriers to meeting the objectives: Near-Term Barriers Limited Production Office Space Lack of a City-Supported Incentive Program Weak Partnering of City Offices with Film Office/Industry Longer-Term Barriers Lack of Sound Stage Facilities Weak Support of Grassroots Culture of Film

NEAR-TERM STRATEGY: DETAIL City-Supported Incentive Program Production Office Space Development Partnering of City Offices with Film Office/Industry : 

NEAR-TERM STRATEGY: DETAIL City-Supported Incentive Program Production Office Space Development Partnering of City Offices with Film Office/Industry

City-Supported Initiative Program: 

City-Supported Initiative Program Every major film city has a well-developed incentive package. This is a major deficiency in San Francisco’s competitive profile. San Francisco can not be competitive without an incentive program Proposed incentives would not take away from the general fund, in fact it would add to the general fund An incentive program would signal that San Francisco is interested in the business of film

City-Supported Initiative Program: Recommendations: 

City-Supported Initiative Program: Recommendations Advocate to gain support of incentive program Work with other city agencies to promote the incentive program both internally and externally Review and analyze current suggested incentive package. Strategy Tactic

Production Office Space Development: 

Production Office Space Development The two groups currently feeling the impact of limited production office space are local production companies that need permanent space and production companies that need short term (6-9 months) office space while working in the city. Local Production Companies, these companies need long term office space to facilitate their day to day business. Local companies produce their own work Local companies facilitate new productions coming to SF Local production companies contribute to the local economy Production Companies need short term office space for directors and producers to set up while they are executing projects in SF. These projects contribute to the local economy with direct and indirect spending (e.g., jobs, hotels, restaurants).

Production Office Space Development: Recommendations: 

Production Office Space Development: Recommendations Work with city agencies to identify locations for office space that would meet the needs of the film industry. Offer production space as part of incentive program for production companies. Develop existing space in Hunters Point in conjunction with the Economic Development Office’s efforts in developing a “digital media center”. Strategy Tactic

Partnering of City Departments and Film Industry/Film Office: 

Partnering of City Departments and Film Industry/Film Office Increased partnering between city departments, the film industry and the film office will make it easier for production companies to do business in the city. It is challenging for companies to navigate the administrative idiosyncrasies of each department. Streamlining processes will help alleviate confusion and prevent omission of necessary agreements, permits etc..

Partnering of City Departments and Film Industry/Film Office: Recommendations: 

Partnering of City Departments and Film Industry/Film Office: Recommendations Review Mayor’s executive order, evaluate what successes have been made and what areas need to be brought into compliance. Review Film Office process of issuing permits, use agreements and other documents necessary to film in SF. Identify processes that can be streamlined, or modified. Review the September 2004 directive Mayor Newsom issued to all department heads outlining how to interact with the film industry and film commission. (see Executive Order September 15, 2004) Strategy Tactic

LONGER-TERM STRATEGY: DETAIL Soundstage Development Grassroots Cultural Development: 

LONGER-TERM STRATEGY: DETAIL Soundstage Development Grassroots Cultural Development

Sound Stage Development: 

Sound Stage Development There are two main types of filming, location shooting and sound stage production. Location shooting involves crews shooting on the streets and venues of San Francisco Location shooting is currently the primary type of filming in the city. In addition to being an important element of the process, it showcases the city, encourages tourism etc. Sound stage production involves building sets in a sound stage. Sound stage production should be a strategic focus to realize a major portion of the potential economic gains of the film industry. Sounds stages create long terms jobs, and will keep a larger portion of the production in the city. Currently, films come here to shoot their exteriors and locations and then leave to another city (e.g., Oakland, Vancouver, LA) for sound stage production. This is a huge economic loss to the city.

Sound Stage Development: Recommendations: 

Sound Stage Development: Recommendations Work with the development authority to identify and assess possible sites Facilitate and advocate for the development of sound stage space. Develop dedicated sound stage space in the city by utilizing space in Hunters Point, the Port, or areas in and around Bayview. Bayview has easy access to downtown hotels, restaurants, as well as the airport. Hunter’s Point can accommodate parking of large vehicles as well as easy access, and has little traffic. Strategy Tactic

Grassroots Cultural Development: 

Grassroots Cultural Development In addition to addressing film production (which has been the film commission’s primary focus), a comprehensive strategic plan must address the local mechanisms of exhibition and distribution. We therefore need to include a strategy to develop a film and television culture at the grassroots of the city. This would include a wide variety of infrastructures, institutions and services, including those related to production, distribution, exhibition, and education.

Grassroots Cultural Development: Recommendations: 

Grassroots Cultural Development: Recommendations Provide recognition and support from the commission and city for: MEDIA EDUCATION occurs in colleges, universities, high schools and middle schools, as well as in non-profit community organizations and public access stations FILM CLUBS where people screen and discuss alternative media. FILM LIBRARIES, COLLECTIONS, AND ARCHIVES build collections that provide opportunities for media makers to sell their work, and forums where viewers can see it.

Grassroots Cultural Development: Recommendations (con’t): 

Grassroots Cultural Development: Recommendations (con’t) CONFERENCES AND PROFESSIONAL MEETINGS hosted by professional associations (i.e., the director's guild) allow people to meet face to face and share ideas, as well as their latest works. ARTIST COLLECTIVES allow access to equipment, facilities and other artists. NON-PROFIT MEDIA CENTERS provide education, production and other services for media artists at low cost.

Grassroots Cultural Development: Recommendations: 

Grassroots Cultural Development: Recommendations VENUES to show independent work, including for-profit art houses, museums, community and gallery spaces, educational settings and media centers. FILM WRITING in journals, periodicals, local papers and books allows and encourages people to learn about current and past work. It also educates people about the changing interpretations, themes and approaches to both making and thinking about media and promotes collective dialogue and new ideas.

Grassroots Cultural Development: Recommendations: 

Grassroots Cultural Development: Recommendations DISTRIBUTORS ensure that media made outside the mainstream industry gets to its audience, to the venues that support such work, and to educators and collectors who buy it. ASSOCIATIONS FOR MEDIA MAKERS further collective needs and often serve as fiscal sponsors or overseers for individual producer's grants.

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