GMC Newspapers

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Gazette Media Company Media Information

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Contents The region’s number one daily newspaper The number one free weekly newspaper series Direct access to the region’s digital audience

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Key Facts Frequency of publication: Daily - Evening Circulation – 52,900 Readership - 158,000 Average time spent reading: 33 mins The region’s number one daily newspaper The Evening Gazette is the most popular daily newspaper in the region, reaching 158,000 adult readers every day – that’s more than The Sun, The Northern Echo, and The Daily Mirror Providing extensive coverage of the Tees Valley area, the Evening Gazette circulates 52,900 copies of the paper every day – which is more than The Northern Echo The Evening Gazette reaches more adults in the Tees Valley than any other daily newspaper Average issue readership profile Circulation area NOP Research BEAMER 2005, Total Teesside area ABC Jan – Jun 2007 (Mon - Sat) % (000’s)

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Herald & Post Series Average issue readership profile % Distribution area Key Facts Frequency of publication: Weekly - Wednesday Distribution – 235,468 Readership – 388,000 The number one free weekly newspaper series in the region The Herald & Post series consists of six editions – Middlesbrough, East Cleveland, Stockton & Billingham, South Durham, Darlington, and North Yorkshire The series provides unrivalled access to the Teesside and South Durham marketplace reaching 388,000 adults every week Taking your advertising message direct to potential customers, the Herald & Post series is delivered every week to 235,468 households NOP Research BEAMER 2005, Total Teesside area VFD Jan – Jun 2007

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Teesside Herald & Post Series Key Facts Average issue readership profile NOP Research BEAMER 2005, Teesside H&P series 10% area VFD Jan – Jun 2007 Distribution area % Frequency of publication: Weekly - Wednesday Distribution – 154,361 Readership – 261,000 Reaching over three in four adults in the Tees Valley The Teesside Herald & Post series consists of three editions – Middlesbrough, East Cleveland, and Stockton & Billingham The series provides unrivalled access to the Teesside marketplace reaching 261,000 adults every week Taking your advertising message direct to potential customers, the Teesside Herald & Post series is delivered every week to 154,361 households

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Frequency of publication: Weekly - Wednesday Distribution – 64,590 Readership - 111,000 Average time spent reading: 18 mins The number one free weekly newspaper in Stockton & Billingham The Stockton & Billingham Herald & Post can reach more adults than any other free weekly newspaper in its area - with a readership of 111,000 adults every week Providing greater coverage of Stockton & Billingham than any other free weekly paper, the Herald & Post distributes 64,590 copies every week Reaching over three in four adults in Stockton & Billingham Stockton & Billingham Herald & Post Average issue readership profile Distribution area Key Facts NOP Research BEAMER 2005, Stockton & Billingham H&P 10% area VFD Jan – Jun 2007 %

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Frequency of publication: Weekly - Wednesday Distribution – 44,443 Readership - 71,000 Average time spent reading: 14 mins The number one free weekly newspaper in Middlesbrough Reaching more than two in three adults in Middlesbrough The Middlesbrough Herald & Post can reach more adults than any other free weekly newspaper in its area - with a readership of 71,000 every week No other free newspaper in this area can provide this level of penetration - with a weekly distribution of 44,443 - meaning that there is only one real choice to reach this audience Middlesbrough Herald & Post Average issue readership profile Distribution area Key Facts NOP Research BEAMER 2005, Middlesbrough H&P 10% area VFD Jan – Jun 2007 %

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Frequency of publication: Weekly - Wednesday Distribution – 45,328 Readership - 84,000 Average time spent reading: 13 mins The number one free weekly newspaper in East Cleveland The East Cleveland Herald & Post can reach more potential customers than any other free newspaper in its area - with a readership of 84,000 every week The East Cleveland Herald & Post outstrips the distribution of any other free newspaper in the area by over 15,000 copies Reaching more than three in four adults in East Cleveland Average issue readership profile East Cleveland Herald & Post Distribution area Key Facts NOP Research BEAMER 2005, East Cleveland H&P 10% area VFD Jan – Jun 2007 %

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South Durham Herald & Post Series Average issue readership profile NOP Research BEAMER 2005, South Durham H&P series 10% area VFD Jan – Jun 2007 Distribution area % Key Facts Frequency of publication: Weekly - Wednesday Distribution – 81,107 Readership – 126,000 Reaching almost 2 in 3 adults across the area The South Durham Herald & Post series consists of three editions – South Durham, Darlington, and North Yorkshire The South Durham Herald & Post series provides access to the South Durham, Darlington and North Yorkshire marketplace reaching 126,000 adults every week Taking your advertising message direct to potential customers, the South Durham Herald & Post series is delivered every week to 81,107 households

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Frequency of publication: Weekly - Thursday Distribution – 29,117 Readership - 48,000 Average time spent reading: 16 mins The number one free weekly newspaper in South Durham The South Durham Herald & Post can reach more adults than any other free weekly newspaper in its area - with a readership of 48,000 every week The South Durham Herald & Post distributes 29,117 copies per week Reaching nearly three in five adults in the South Durham area South Durham Herald & Post Average issue readership profile Distribution area Key Facts NOP Research BEAMER 2005, South Durham H&P 10% area VFD Jan – Jun 2007 %

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Frequency of publication: Weekly – Thursday Distribution – 37,659 Readership - 55,000 Average time spent reading: 15 mins Reaching nearly three in four adults in the Darlington area Enhance the power of your advertising by reaching a wide range of potential customers The Darlington Herald & Post provides extensive coverage of the Darlington area reaching 55,000 adults every week The Darlington Herald & Post distributes 37,659 copies each week Darlington Herald & Post Distribution area Average issue readership profile Key Facts NOP Research BEAMER 2005, Darlington H&P 10% area VFD Jan – Jun 2007 %

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Frequency of publication: Weekly - Thursday Distribution - 14,331 Readership - 23,000 Average time spent reading: 14 mins The number one free weekly newspaper in North Yorkshire Reaching more adults than any other free weekly newspaper in North Yorkshire The North Yorkshire Herald & Post is read by 23,000 adults every week and can reach more potential customers than any other free weekly newspaper in its area The North Yorkshire Herald & Post distributes 14,331 copies each week, which is more copies in its area than the North Yorkshire Advertiser North Yorkshire Herald & Post Distribution area Average issue readership profile Key Facts NOP Research BEAMER 2005, North Yorkshire H&P 10% area VFD Jan – Jun 2007 %

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Direct access to the region’s digital audience gazettelive.co.uk ensures the Evening Gazette is in print and on-line 24 hours a day, 7 days a week It is a comprehensive local website providing quality local news, sport, entertainment & business news The site has established a regular amount of unique users currently at 124,340 per month Average issue readership profile NOP Research BEAMER 2005, Total North East area Omniture Jan – Jun 2007 182,000 adults across the North East turn to gazettelive.co.uk for jobs 130,000 adults across the North East turn to gazettelive.co.uk for property 80,000 adults across the North East turn to gazettelive.co.uk for new or used cars 328,000 adults in the North East have responded to advertising on the Internet A further 434,000 North East adults use the Internet to help plan what they are going to buy Over 38,000 North East adults purchased a product/service after visiting gazettelive.co.uk

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