Need for Access

Slide1: 

Vehicle manufacturers sell cars and trucks…. products developed in the Western World, to meet Western needs and Western aspirations.

Slide2: 

When we move into new markets, the vehicles are modified for local conditions… India IKON If the market is large enough, Products are designed specifically for that market.

Slide3: 

All auto companies are competing to get into the Chinese market… they see billions of new customers in an untapped market. Yes but,

Slide4: 

This woman will not be a customer of Ford Motor Company. This woman will not be a customer of Toyota. This woman will not be a customer of Honda. This woman will not be a customer of Daimler Chrysler. This woman will not be a customer of Renault. This woman will not be a customer of Fiat. This woman will not be a customer of Hyundai. This woman will not be a customer of Nissan. This woman will not be a customer of Lada. This woman will not be a customer of Skoda. This woman won’t even be a customer of GM, the largest car company in the world.

Slide5: 

Does this woman need mobility? Does this woman need access? Does this woman have a family? Does her family need access? To what? The market… Health services… Education… Yes but,

Slide6: 

She is poor. She can’t afford our products. Yes but,

Slide7: 

There are millions like her…

Slide8: 

And they all need mobility… They all need access.

Slide9: 

We talk of sustainable mobility. We say sustainability should challenge us to innovate.

Slide10: 

An vehicle manufacturer dedicated to sustainable development would find a way to meet her needs. Yes but, how?

Slide11: 

For starters, use solar energy to power the vehicle. Yes but,

Slide12: 

“Solar vehicles are heavy. You can’t generate enough energy to move the vehicle very far. You need a 1000 lb. of steel just for the body.” Yes but,

Slide13: 

Why so much steel? “You need this for safety.” Yes but,

Slide14: 

1000 lb. of steel is needed to protect you if you are going to get hit by another car.

Slide15: 

Look closely… Can you even imagine another car on this route?

Slide16: 

Today vehicle manufacturers Develop products in the western world, to meet western needs…. Yes but,

Slide17: 

We need to develop a product to meet her needs. Not what we think she needs.

Slide18: 

Idea: Bring together a small group of engineers. “Engineers turn dreams into reality.” (My favorite definition of engineering.)

Slide19: 

1 powertrain engineer who knows solar energy. 1 materials engineer. 1 body engineer. 1 chassis engineer. 1 local manufacturing engineer. 1 local who can listen to understand the life of this woman. + Innovation.

Slide20: 

Send these people to live with this woman for a week… a month… a year. Where does she need to go? How many people go with her? What does she carry? What is the terrain like? What is the weather like?

Slide21: 

Resources + Knowledge + Understanding.

Slide22: 

Apply new business model… tiny margins that accumulate profits through volume. (ck Prahalad.) Millions of sales at $1 profit per vehicle.

Slide23: 

Result: 1 vehicle built from local materials, produced locally, to meet her needs at a price she can afford.

Slide24: 

Ford Mobility Company where sustainable development is Job #1.