How to Finance Your Business: How to Finance Your Business Presented by: Mark Wan, Business Advisor Farmingdale State Small Business Development Center


Agenda: Agenda Introduction Agenda Financial Statement Basics Debt Financing Equity Financing Miscellaneous Financing Cases


Financial Statement Basics: Financial Statement Basics Income statement Cash flow statement Balance sheet


Income Statement: Income Statement Shows the profits or losses of the business Revenue Variable costs/Cost of goods Fixed costs/Operating expenses Taxes Profit/Loss


Income Statement: Income Statement


Cash flow statement: Cash flow statement Shows cash income and outgoing over a period of time Operating activity Financing activity Investing activity


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Balance sheet: Balance sheet Snapshot of the businesses assets and liabilities Assets = Liabilities + Shareholder’s Equity


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Debt Financing: Debt Financing


Equity Financing: Equity Financing


Miscellaneous Financing: Miscellaneous Financing


Case 1: The Mocha Maker: Case 1: The Mocha Maker Background Jerry Winthrop is an electrical engineer who works at Symbol Technologies. In addition to be a great engineer, Mr. Winthrop is a chocolate fanatic and collects several brands of exotic hot chocolates from around the world. While trying to fix his espresso machine Winthrop gets the idea to create a hot chocolate maker for those that love hot chocolate as much as he does. The Product Winthrop’s idea is to have a machine that takes bars of chocolate and milk on one end and produces luxuriously rich, delicious hot chocolate on the other end.


Mocha Maker Startup Costs: Mocha Maker Startup Costs


Possible Sources for Mocha Maker: Self finance the prototype, enter an invention contest such as QVC or Hammacher Schlemmer. Self-finance the prototype, get purchase orders and get purchase order financing. Self-finance the prototype, get free help from lawyer friends and license the idea to a manufacturer. Self-finance the prototype, pitch to an angel investor Possible Sources for Mocha Maker


Case 2: The Jalapeno: Case 2: The Jalapeno Background Mary Worth has been working as a manager of Gonzalez’s a chain of Mexican Restaurant. She just recently got laid off as a result of corporate decision to close down the north east restaurants. She’s always been dreaming of starting her own restaurant; now she believes her time has come. The Restaurant Worth wants to create an exciting restaurant that has an inviting atmosphere for the whole family and that centers around the almighty Jalapeno, a spicy pepper. Because of Worth’s experience at Gonzalez’s she knows many jalapeno based recipes and knows many of the suppliers.


The Jalapeno’s Startup Costs: The Jalapeno’s Startup Costs


Sources of Funding for The Jalapeno: Get suppliers to extend credit Get contractor friends to finance the construction Lease equipment Barter for advertising Sources of Funding for The Jalapeno


Case 3: Database Dynamos: Case 3: Database Dynamos Background Brian Jones has worked 20 years as a project manager for a major IT consulting firm. Since he anticipate layoff’s Jones decides he is going to establish his own consulting practice. The Service Jones main expertise is database programming. He can operate at the expert level on Access, Oracle and Siebel. Jones is mainly looking to target mid-size businesses that are looking to make their current IT projects more efficient.


Database Dynamos Startup Costs: Database Dynamos Startup Costs


Sources of Funding for Database Dynamos: Sources of Funding for Database Dynamos Lease equipment Barter for advertising Use credit cards for working capital Operate from a virtual office Have accounting friend do the taxes