Slide1: E-Commerce: Fundamentals and Applications Chapter 11 : Consumer-Oriented E-Commerce


Outline: Introduction Traditional Retailing and E-retailing Benefits of E-retailing Key Success Factors Models of E-retailing Features of E-retailing Developing a Consumer-oriented E-commerce System The PASS model Outline


Selling of Different Types of “Goods”: Selling of Different Types of “Goods”


Traditional Retailing Vs. e-retailing: Traditional retailing: involves selling to a final customer through a physical outlet involves a fairly extensive chain from a manufacturer to wholesaler to the retailer Examples of physical outlets: malls generalized stores specialized stores franchise stores Traditional Retailing Vs. e-retailing


Traditional Retailing Vs. e-retailing: E-retailing: The Internet has allowed a new kind of specialization to emerge. Example: lastminute.com -- allows last minute purchases of travel, gift and entertainment New kind of specialization: not in a product line but in a class of purchasers and a class of sellers. Traditional Retailing Vs. e-retailing


Mapping Traditional Retailing -> e-retailing: Specialized stores -> specialized e-stores Generalized stores -> Generalized e-stores Malls -> E-malls Franchise stores -> ? New form of business : e-broker Mapping Traditional Retailing -> e-retailing


Benefits of e-retailing: To the Customer convenience better information competitive pricing customization shopping anywhere, anytime Benefits of e-retailing


Benefits of e-retailing: To the Business global reach better customer service low capital cost mass customization targeted marketing more value added services new forms of specialized stores and niche marketing Benefits of e-retailing


Models of e-retailing: There are several models for e-retailing and these include: Specialized e-store Generalized e-store E-mall Direct selling by the manufacturer Supplementary distribution channel E-broker E-services Models of e-retailing


Basic Features of e-retailing systems: Common features of e-retailing web sites include: method for selecting your purchases, e.g shopping cart mechanism for creating and submitting an order secure e-payment facility appropriate distribution mechanism browsing facility, normally by subject or by category searching facility mechanism for customer service and feedback Basic Features of e-retailing systems


Future of e-retailing: Two major trends : Technologies that help you see and experience the product better e.g. virtual reality, Java 3D etc. Technologies that help you not to see at all but use an intelligent agent (or mobile agent) that does all the shopping tasks for you. Future of e-retailing


Three-Stage Modeling of Software Engineering Process: Three-Stage Modeling of Software Engineering Process


The Emergent Business Model as the Basis of E-commerce System Development: In the case of an existing "old economy" business need a fusion of the "old economy" business with the new business leading to a metamorphosis of the business model. A new business model "An Emergent Business Model" or "E-business model" Start up without any previous business operations create "An emergent business model" or "E-business model" The Emergent Business Model as the Basis of E-commerce System Development


Emergent Business Model for E-Commerce Business Development: Emergent Business Model for E-Commerce Business Development


Steps in developing e-commerce system: The steps in the analysis, design and development of an e- commerce system: Develop description of existing business model Develop e-business model Develop Requirements Statement Choice of System Architecture and Implementation Platform(s) Carry out design to develop Software Structure Model Develop detailed design Programming and customizing the System Testing and piloting the e-commerce system Steps in developing e-commerce system


PASS: PASS Publicity Advertisements Sale/services Subscriptions