Tourismus Athen2004 v01

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Aspects of Olympic Games Tourism 3rd Conference “Tourism & Development” Post-Olympic strategies for Greek Tourism Prof. Dr. Holger Preuss Faculty of Sport Sport Economics and Sport Management Johannes Gutenberg-University Mainz

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Some theses …

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Based on hotel capacity, accessibility and availability of tickets the number of tourists is different from Games to Games Notes: * Figures estimated on foregoing columns and on additional information. ** Only international visitors, Olympic Family estimated *** According the hotel capacity (Bidding Committee Beijing 2008, 2001). Olympic Family estimated.

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Awareness of Calgary and Edmonton Awareness of the Games host city

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Source: data from Young & Rubicam Image: Attributes of Australia seen by Americans and British

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Source: 2000 data from Young & Rubicam Attributes of Australia seen by Germans about customers

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Ways the image of a host city affects the target groups

The Australian Tourist Commission’s four-year strategic programme included:: 

The Australian Tourist Commission’s four-year strategic programme included: a visiting journalist programme servicing 50 000 international media inquiries providing a specialist internet for media, bringing international broadcasters to Australia before the Games working with international television to provide stories, quality vision and sound resources of all parts of Australia cooperative arrangements and joint advertorials with Olympic sponsors providing media with interesting visuals of the torch relay providing international magazines with stories photography and offering a non-accredited media centre in Sydney

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Olympic Games

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in Tausend Long term Olympic tourism in Australia

Consumers' inclination to holiday in Australia sometime the next five years : 

Consumers' inclination to holiday in Australia sometime the next five years But there also have been negative impacts e.g. in South Africa through the Aboriginal Issue.

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Hotel nights Games period Attica?

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Occupancy rate (hotels) Games period Attica?

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Hotel development in the host city

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Change of congress participants in %

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Impact of Olympic Games on Athens and Greece Development path Plateau no effect Follow up costs 800 Million Euro (Frankfurt 2012)

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Impact of Olympics on tourism structure

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Impact of Olympics on tourism structure

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Impact of Olympics on tourism structure

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Impact of Olympics on tourism structure

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Impact of Olympics on tourism structure

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START global competition between tourist destinations and mega sport event destinations Greece (Athens) Potential “Tourism legacy” for Athens 2004

Thank You: 

Thank You

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Athens 2004 - temporary stands