EBU presentation

Protecting Intellectual Property Rights in the Digital Era:The Challenges of Digital Rights Management: 

Protecting Intellectual Property Rights in the Digital Era: The Challenges of Digital Rights Management EIF Workshop Brussels 3 December 2003

Need for substantive rights: - 2001 EC Copyright Directive  (which includes protection of technical means)  - WIPO Broadcasters’ Treaty (soon?) (cross-border context): 

Need for substantive rights: - 2001 EC Copyright Directive (which includes protection of technical means) - WIPO Broadcasters’ Treaty (soon?) (cross-border context) Technological protection measures (as part of DRM applications) Enforcement of rights Rights Management by Broadcasters

Digital Rights Management: 

Digital Rights Management

Digital Rights Management: 

Digital Rights Management Film/music industry: Combat Internet piracy; new business models IT companies: “Killer“ application CE manufacturers: No or less “levies“ End-users: No restrictions on private use Broadcasters? Anti-copying technology: Diverging interests Collecting societies?

Digital Rights Management: 

Definition? Standardization v. innovation? Guarantee for interoperability? Common policy among relevant DGs? Digital Rights Management Task for industry to come forward with voluntarily agreed standards EC Commission:

Digital Rights Management: 

- Does it facilitate the free movement of broadcasting services? - Does it guarantee signal integrity and editorial freedom? Digital Rights Management EBU Requirements DRM Memorandum Broadcasters as users/distributors, e.g. Relationship with audience, e.g. I/DRM Group - Is it in proportion to the actual piracy threat and the type of medium? - Does it limit the availability of cross-border broadcasting? - Does it hinder the acquisition of transnational rights? - Is encryption to be decided solely by the free-to-air broadcaster? - Does it limit the benefits for broadcasters from copyright exceptions? - Does it increase costs for digital broadcasting? - Does it increase the public's access to a wide choice of (European) programmes, on all media platforms? Broadcasters as producers, e.g. General policy, e.g.

Slide7: 

DRM Case study: Newly released feature films Pay-TV broadcasting Free-to-air broadcasting Video on demand Cinema DVD Studio On-line Piracy threat level High Low

Digital Rights Management: 

Digital Rights Management Main conclusions: DRM systems should not have a negative impact on the functioning of the European Internal Market, the competitiveness of the European (audiovisual) industry or the development of the Information Society DRM systems must focus on the actual piracy threat i.e. on-line on-demand services for premium content (cf. also Jörg Reinbothe, DRM Levies Conference, 8 September 2003)