Conducting a SWOT.ppt

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Conducting a SWOT : 

Conducting a SWOT Des Lee Futurscope Ltd.

Introduction : 

Introduction Introduction to SWOT analysis Issues to consider when doing a SWOT Pitfalls Questions at any time

Model of Strategic Planning : 

Model of Strategic Planning Analysis Choice Implementation Resources Environment

SWOT Output : 

SWOT Output A description! Qualitative Introspective Subjective Creative Agreed/consensual

SWOT Analysis : 

SWOT Analysis External factors — Opportunities & Threats Internal Factors — Strengths & Weaknesses

Key Definitions : 

Key Definitions Boundary for external analysis Benchmark for internal analysis

Opportunities and Threats : 

Opportunities and Threats Audit external influences Nature of the environment Market analysis Competitor analysis

Audit the Environment : 

Audit the Environment A brainstorming activity to generate ideas Which environmental (external) influences have affected the department in the past and which are likely to do so in the future?

Nature of Environment : 

Nature of Environment Political factors Economic factors Socio-cultural factors Technological factors Environmental factors Legal factors

What matters? : 

What matters? Identify the features or combination of features to which the department needs to pay attention over the strategic planning period

Strengths and Weaknesses : 

Strengths and Weaknesses Internal focus Resources Power Seven S’s

Seven S’s : 

Seven S’s Strategy Structure Systems Staff Skills Style Shared values

What matters? : 

What matters? Identify the internal strengths and weaknesses to which the department needs to pay attention over the strategic planning period

Future actions : 

Future actions As a result of SWOT… What future directions could the department go in? What actions could/should the department take? Prioritise them

Issues to consider : 

Issues to consider Level of involvement Methodology Internal or external facilitation Inclusion of minority views

Pitfalls : 

Pitfalls Power structures and cliques Relationships Mixed agendas Academic and non-academic views Group dynamics