Slide1: The First Workshop for 2001 Seoul Designer’s Charter 2001년 7월 26일 서울대학교 호암 생활관 The Organizing Committee of 2001 SEOUL Designer’s Charter; ICSID 2001 SEOUL 일시 장소 주관


Slide2: 서울대학교 명예교수 한국디자인학회 회장, KAIST 교수 한국디자인진흥원 본부장 서울대학교 교수 한성대학교 교수 KAIST 교수 디자인 네트 세명대학교 교수 인하대학교 교수 주. 드림어즈 영동대학교 교수 Participants of the Workshop 민철홍 김명석 이순인 이순종 고영란 이건표 백종원 문 찬 강현주 이희전 오창섭


Slide3: 서울대학교 호암 생활관 (Maple Hall) 점심식사 진행 내용 및 경과에 대한 Orientation 휴식 PART A Broadening the Definition of ID Impact of New Technology on the Identity of Design Socio-economic Relationship to Design 휴식 PART B Ethics and Role of Design for the Future Cultural Enlightenment through Design Presentation Strategy for the Charter 휴식 결과정리 저녁식사 Schedule of the Workshop 12:00 12:00 – 01:30 01:30 – 02:00 02:00 – 02:10 02:10 – 03:30 03:30 – 03:50 03:50 – 05:10 05:10 – 05:20 05:20 – 06:00 06:00 -


Slide4: 본 Workshop은 2001 SEOUL Designer’s Charter에 실제 내용을 책임지고 있는 위원들이 한 자리에 모여 Charter의 형식, 요소 및 내용에 대해 서로의 의견을 개진하고 토론함으로써 2001 SEOUL Designer’s Charter의 내용과 형식을 보다 구체적으로 발전시키는데 그 목적이 있다. Objectives of the Workshop


Slide5: 2001 SEOUL Designer’s Charter


Slide6: 홉스 봄(E.J. Hobsbawm)은 20세기 사회를 극단(extremes)이라는 용어로 담아내었다. 만일 물질문명의 차원에서 20세기를 바라본다면 기계라는 용어가 그 정점에 위치할 것이다. 20세기의 디자인은 이러한 기계의 영향력을 바탕으로 정의되고 소통되었다. 이제 21세기의 시작점에서 우리는 사회, 청치, 문화, 기술의 급격한 변화를 목격하고 있다. 이러한 변화는 우리 사회를 조직하는 패러다임의 전환으로 이어지고 있으며, 이 흐름에 디자인 또한 예외일 수 없다. 이러한 맥락 속에서 우리는 ICSID 2001 SEOUL, 2001 SEOUL designer’s Charter를 통해 지나간 세기를 성찰하고, 새로운 세기에서 디자인의 의미와 영역뿐 아니라 디자이너의 역할, 사명, 윤리 등에 대한 코드를 마련하여 공표하고자 한다. 이를 통해 사회 내에서 전문영역으로서의 디자인과 디자이너의 위치를 확인하고 새로운 문화의 세기를 대비하고자 한다. Background of the Charter Justification Purpose


Slide7: 21세기 인더스트리얼 디자인의 정체성 모색 21세기 디자인 패러다임의 변화 방향 제시 21세기 디자인 환경 및 시대정신에 대한 이해 및 공유 21세기 인더스트리얼 디자이너의 새로운 역할, 윤리 및 위상 정립 Consequence of the Charter


Slide8: 2001. 01 02 03 04 05 06 07 08 09 10 11 Process & Methods of the Charter


Slide9: 민철홍 (한국) 김명석 (한국) 이순인 (한국) 이순종 (한국) 준비위원장 Toyokuchi KYO (일본) Jonathan WOODHAM (영국) David KUSUMA (미국) Gideon LOEWY (덴마크) 고영란 (한국) 실무위원장 문 찬 (한국) 이희전 (한국) 오창섭 (한국) ICSID 54개 회원국 대표 Structure of the Charter Committee The Organizing Committee The Research Committee The Representative


Slide10: Interpretation of the Charter ‘Charter’ 의 사전적 의미 From Marriam-Webster 1 : a written instrument or contract (as a deed) executed in due form 2 a : a grant or guarantee of rights, franchises, or privileges from the sovereign power of a state or country b : a written instrument that creates and defines the franchises of a city, educational institution, or corporation c : CONSTITUTION 3 : a written instrument from the authorities of a society creating a lodge or branch 4 : a special privilege, immunity, or exemption 5 : a mercantile lease of a ship or some principal part of it 6 : a charter travel arrangement


Slide11: Post-Conception Pre-Conception Interpretation of the Charter Bureaucratic / 권위적 이데올로기 생산과 수용의 이분법 일 방향적 Linear Process 수직적 관계 일회성 행사 Written Form Democratic 공유 / Network Interactivity 쌍 방향적 Non-linear Process 수평적 관계 Process에 의미부여 Event / 참여 Model of 20th C. Charter Model of 21st C. Charter 어울림 한마당!


Slide12: DESIGNER SEOUL CHARTER 主體 空 2001 時 Interpretation of 2001 SEOUL Designer’s Charter


시간적 맥락: 시간적 맥락 1950 ICSID의 마지막 헌장 Interpretation of 2001 SEOUL Designer’s Charter 2001 ICSID 2001 SEOUL 과학기술의 발달이 경제, 사회의 격심한 변화를 불러 일으켜 인간의 생활환경에 여러 가지 위협이 됨 고속도로와 같은 초인간적인 장치에서 개인의 조용한 정원에 이르기까지 생활환경으로 일관된 비전을 확립하지 않으면 안 됨 공업생산과 수공과의 사이에 벌어짐을 어떻게 생각할 것인가를 고려 디자인의 영역과 그 배경이 되는 과학이나 예술과의 교섭을 시도 디자인 각 분야 사이에 협력과 종합이 요구됨 1960 1970 1980 1990


Slide14: SEOUL CHARTER 장소적 맥락 가부장제도 오리엔탈리즘 空 Interpretation of 2001 SEOUL Designer’s Charter


Slide15: 헌장팀의 희망사항 ! ICSID 54 개국 Representatives 준비위원 및 실무위원 주체적 맥락 By the Designer Of the Designer For the Designer DESIGNER CHARTER 主體 Interpretation of 2001 SEOUL Designer’s Charter


Slide16: Representative 대상 54개 ICSID 회원국 International Members of 2001 SEOUL Designer’s Charter


Slide17: Broadening the Definition of ID The Impact of New Technology on the Identity of Design Socio-Economic Relationship to Design Ethics & Role of Design for the Future Cultural Enlightenment through Design ID Conceptual Framework of 2001 SEOUL Designer’s Charter Agenda Questionnaires


Slide18: Broadening the definition of ID The impact of new technology on the identity of Design Socio-economic relationship to Design Ethics & Role of Design for the future Cultural enlightenment through Design Agendas of 2001 SEOUL Designer’s Charter


Slide19: Q1. Design is a process of deciding the color, size, and shape; in order to create the form of a matter that will be produced. This is one definition of Design. Do you think that this statement will be valid even in the 21st century? Questionnaires


Slide20: Design is a process of deciding the color, size, and shape; in order to create the form of a matter that will be produced. This is one definition of Design. Do you think that this statement will be valid even in the 21st century? Digital domain을 포함 Process where defining the concept 기획과정과 더 밀접한 관계를 가짐 전체적인 과정이 모두 디자인? Not broad enough to serve as a complete definition. Design will be universal We can’t compete with any other fields of business work 인간의 삶을 디자인하는 통합적 개념 Storytelling Cultural & spiritual needs Innovation and creativity Designing the human activity? 더욱 포괄적인 의미와총체적인 행위로 확대 Broadening the Definition of ID


Slide21: Q2. Will the idea of designing for individual products such as TV, refrigerator, telephone still hold true in the future? Questionnaires


Slide22: Individual tools will last for a while 95% of humanity still do not share the same quality or quantity of basic material living conditions 각 아이템들간의 연계 통폐합하여 재 정립 네트워킹 Convergence 중심의 제품 Components of the larger systems Digital domains ? Multi-functional ? Super mass production & Customization Will remain but become intelligent Will the idea of designing for individual products such as TV, refrigerator, telephone still hold true in the future?


Slide23: Q3. If design in the 20th century was centered around manufacturing, do you believe this will still hold true in the 21st century? Questionnaires


Slide24: Will last for a while User friendly design New scenarios Interactive living environment based on services Centered on experience and people Generic method for creation and deep inquiry Software design and engineering ? Virtual world Ambience and ecology If design in the 20th century was centered around manufacturing, do you believe this will still hold true in the 21st century?


Slide25: Q14. What key words do you think would best represent the design paradigm of the past century? And, what do you see as key words that best represent the design paradigm for the 21st century? Questionnaires


Slide26: Product (objects) / Materiality Manufacturing / Industrial production Mechanic model / Industrialization / 표준화 / 대량화 Efficiency, 기능, Skills Style / Aesthetics, 경제논리 , Commercialism, 판매 대립 Intelligent products, Systems , Interface Human behavior, Experiences, human-centered design Pleasure, Emotional design Sustainability, Ecosystem, Recycling waste, Designing for People and Earth Bio-human tech? Sharing, Responsibility Global culture? 다양성, 유연함 What key words do you think would best represent the design paradigm of the past century? And, what do you see as key words that best represent the design paradigm for the 21st century?


Slide27: Q8. Will digital technology have an impact on design? Questionnaires


Slide28: New fields of design 디자인의 영역 확장 Change every aspects of Human communication Strong impact on design process Already have had an Impact on everyday products Intelligent environment 형성 사회 전반의 패러다임에 영향 The Impact of New Technology on the Identity of Design Design thinking process will not change Mainly reduce the time of the design process & will increase inequalities in the process of design between countries Will digital technology have an impact on design?


Slide29: Q8-2. Furthermore, will the Internet have an impact on design for the 21st century? Questionnaires


Slide30: End-users create their own cultures Changes every aspect Inter-connectivity that matters, but only a gigantic notice board The Impact of New Technology on the Identity of Design Only a transporter of message Only a faster way Customers are able to change design proposals Furthermore, will the Internet have an impact on design for the 21st century?


Slide31: Q9. Up till now, design has been categorized by what end result was, such as graphic design, product design, or interior design. Will such methods of categorization be valid even in the new century? Questionnaires


Slide32: 더욱 세분화 되어져야 할 것 영상, 컴퓨터, 문화 등의 영역이 추가 There is no renaissance man, only renaissance team Boundaries are more difficult to be distinguished Will be regrouped from human environment and communication Design is a process and a method – a way of thinking – shared by all creative thinkers Synthetic character for a designer will be more important 매체에 의한 분류보다는 관점이나 목적이 중심이 되어야 미래에는 가상현실과 디지털 데이터를 바탕으로 창조와 각 영역간의 변환이 자유로워지면서 기존의 분류체계가 무의미해질 것 The Impact of New Technology on the Identity of Design Up till now, design has been categorized by what end result was, such as graphic design, product design, or interior design. Will such methods of categorization be valid even in the new century?


Slide33: Q10. Will the terminology, industrial design, still hold value in the 21st century? Questionnaires


Slide34: 나름의 영역 고수 인간이 필요로 하는 도구 및 기구 등이 끊임없이 있기 마련 Likely to stay around for a while No reasons to disappear soon Redefined by incorporating digital media Marketing and R&D will merge and fuse with industrial design Product- storytelling 인간 중심적이고 문화적이며 환경적인 의미를 내포하는 새로운 개념의 재정립 Industrial Design is dead ? The Impact of New Technology on the Identity of Design Will the terminology, industrial design, still hold value in the 21st century?


Slide35: Q4. Design is often regarded as a stimulus for consumption. Do you think that this idea will hold true in the future? Questionnaires


Slide36: New product will be generated by new technologies Commercialism will prevail for a long time 소비 촉진은 총체적인 디자인의 일부 Should be oriented to social equality, ecological issues and improvement in life 지속 가능한 소비패턴 창출 문화 주도 Socio-Economic Relationship to Design Design is often regarded as a stimulus for consumption. Do you think that this idea will hold true in the future?


Slide37: Q5. Today, the value of design is measured by the economical value it creates for a company. What are your thoughts on this idea? Questionnaires


Slide38: For developing countries, design hasn’t even been credited for its possible economical value. What about none-developed countries? Socio-Economic Relationship to Design Cultural value Sustainable development Regional Culture Providing better quality-of-life Promote values Economy, ecology and ethics No survey proofing monetary impact of design on a product ! Today, the value of design is measured by the economical value it creates for a company. What are your thoughts on this idea?


Slide39: Q12. Do you believe that design has contributed to the benefit of all social classes and gender in the past century? Questionnaires


Slide40: Mass-productions are penetrated into every social classes, gender and countries. Discrimination has been disappeared. Has promoted social inequality and gender stereotypes. 경제적 기득권층을 중심/ 여성, 어린이, 장애인, 저소득층을 소외 Usually increases the cost of the product unaffordable for some social classes. 엘리트 중심의 디자인 Socio-Economic Relationship to Design 다수를 위한 디자인 ? 모든 계층과 성, 집단의 요구를 다 만족시키는 것은 힘든 일 ? 아이템마다 다름 Do you believe that design has contributed to the benefit of all social classes and gender in the past century?


Slide41: Q6. Do you think that designers for the 21st century should be creators of culture? Questionnaires


Slide42: Ethics & Role of Design for the Future Creators of a new culture and new life styles Culture is know-why, not know-how (engineering) , so designers should be political to carry the responsibility Cultural communication will be important Should provide the tools for ordinary people(end-users) to be the creators of their own culture. One of the creator who lives together with all lives on this earth. Initiator of humanizing human lives which is more than culture, encompassing all levels of society. Do you think that designers for the 21st century should be creators of culture?


Slide43: Q11. What relation do you see between design and physical environment? Questionnaires


Slide44: Green Design 에코 디자인 재활용 가능한 제품 등의 연구와 개발 제품의 내구성을 고려한 디자인 뿐만 아니라 유행을 타지 않고 쉽게 질리지 않아 오래 쓸 수 있는 디자인 Design should humanize the physical environment. Always human will be at the center of the environment Design could learn from the physical environment. Ethics & Role of Design for the Future What relation do you see between design and physical environment?


Slide45: Q7. In the past, many educational institutions have primarily focused on transferring design skills to students. Will design education in the new century follow the same path? Questionnaires


Slide46: Depend on how design skills are redefined Moved from teaching skill to education for life Rebirth of humanistic values Need to learn how to serve the creativity of the end-users Sensibility and philosophy are also important Changing with the context of society, business, and industry Must study economy, sociology, politics, and human relations 디렉터 개념의 전문인 From innovation to marketing Upgrading the designers of all ages and any professional status through their lives Cultural Enlightenment through Design In the past, many educational institutions have primarily focused on transferring design skills to students. Will design education in the new century follow the same path?


Slide47: Q13. Do you believe there is a fundamental difference in design between East and West? Questionnaires


Slide48: Cultural Enlightenment through Design 감성과 직관 Traditional Being 인간을 고려 자연 vs 인간의 구도를 벗어남 East is copying western design approach and imitating western way of living by neglecting its philosophy and culture. Although there are big differences between East & West, there are none in design. 이성과 논리 Commercial Doing 실용적이며 기계적인 측면을 고려 Each cultural group has different value system Do you believe there is a fundamental difference in design between East and West?


Slide49: Presentation Strategy for the Charter 결과물 행사 진행 방법 1차 Workshop 결과: 에 기사화하여 국내에 홍보 2차 Workshop 결과: 책자화 한 후 전세계에 배포 헌장(A4 1장 분량) 헌장 설명 소책자를 발간하여 헌장 공표시 배포 헌장 내용을 담은 기념품 제작 후 배포 행사 종료 후 전체 진행내용을 총괄한 백서 발간 각국 대표를 공표에 참여시킴 시청각 매체의 활용 Event 성을 가미하여 어울림 마당을 마련