logging in or signing up 31 Simple Ways To Make Your Ads Generate More Inquiries SadiyyaP Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 8 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: December 09, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript PRESENTATION NAME: PRESENTATION NAME 31 Simple Ways To Make Your Ads Generate More Inquiries by Robert Bly Brought to you by www.ProCopywritingTactics.comPowerPoint Presentation: There are proven techniques you can use to increase any ads pulling power, whether your main goal is inquiries or image. Here are 31 techniques that can work for you:PowerPoint Presentation: 1. Ask for action. Tell the reader to phone, write, contact his sales rep, request technical literature or place an order.PowerPoint Presentation: 2. Offer free information, such as a color brochure or catalog.PowerPoint Presentation: 3. Describe your brochure or catalog. Tell about its special features, such as a selection chart, planning guide, installation tips or other useful information it contains.PowerPoint Presentation: 4. Show a picture of your brochure or catalog.PowerPoint Presentation: 5. Give your literature a title that implies value. “Product Guide” is better than “catalog.” “Planning Kit” is better than “sales brochure.”PowerPoint Presentation: 6. Include your address in the last paragraph of copy and beneath your logo, in type that is easy to read. (Also place it inside the coupon, if you use one).PowerPoint Presentation: 7. Include a toll free number in your ad.PowerPoint Presentation: 8. Print the toll-free number in extra-large type.PowerPoint Presentation: 9. Put a small sketch of a telephone next to the phone number. Also use the phrase, “Call toll-free.”PowerPoint Presentation: 10. Create a hot line. For example, a filter manufacturer might have a toll-free hot line with the numbers 1-800-FILTERS. Customers can call the hot line to place an order to get more information on the manufacturer’s products.PowerPoint Presentation: 11. For a full-page ad, use a coupon. It will increase response 25% to 100%.PowerPoint Presentation: 12. Make the coupon large enough that readers have plenty of room to write in their name and address.PowerPoint Presentation: 13. Give the coupon a headline that affirms positive action -”Yes, I’d like to cut my energy costs by 50% or more.”PowerPoint Presentation: 14. Give the reader multiple response options-”I’d like to see a demonstration,” “Have a salesperson call,” “Send me a free planning kit by return mail.”PowerPoint Presentation: 15. For a fractional ad-one-half page or less-put a heavy dashed border around the ad. This creates the feel and appearance of a coupon, which in turn stimulates response.PowerPoint Presentation: 16. In the closing copy for your fractional ad, say, “To receive more information, clip this ad and mail it to us with your business card.”PowerPoint Presentation: 17. A bound-in- business reply card, appearing opposite your ad, can increase response by a factor or two or more.PowerPoint Presentation: 18. Use a direct headline-one that promises a benefit or stresses the offer of free information-rather than a headline that is cute or clever.PowerPoint Presentation: 19. Put your offer of a free booklet, report, selection guide or other publication in the headline of your ad.PowerPoint Presentation: 20. Offer a free gift, such a slide rule, metric conversion fable, pocket ruler, etc.PowerPoint Presentation: 21. Offer a free product sample.PowerPoint Presentation: 22. Offer a free consultation, analysis, recommendation, study, cost estimate, computer printout, etc.PowerPoint Presentation: 23. Talk abut the value and benefits of your free offer. The more you stress the offer, the better your response.PowerPoint Presentation: 24. Highlight the free offer in a copy subhead. The last subhead of your ad could read, “Get the facts- Free .”PowerPoint Presentation: 25. In a two-page ad, run copy describing your offer in a separate sidebar.PowerPoint Presentation: 26. Be sure the magazine includes a reader service number in your ad.PowerPoint Presentation: 27. Use copy and graphics that specifically point the reader toward using the reader service number. For example, an arrow pointing to the number and copy that says, “For more information circle reader service number below.”PowerPoint Presentation: 28. Consider using more than one reader service number. For example, one number for people who want literature, another for immediate response from a salesperson.PowerPoint Presentation: 29. In a full-page ad for multiple products, have a separate reader service number for each product or piece of literature featured in the ad.PowerPoint Presentation: 30. Test different ads. Keep track of how many inquiries each ad pulls. Then run only those ads that pull the best.PowerPoint Presentation: 31. Look for a sales appeal, key benefit, or theme that may be common to all of your best-pulling ads. Highlight that theme in subsequent ads.PowerPoint Presentation: Robert Bly Learn more Direct Response Marketing Secrets from Bob Bly. http://procopywritingtactics.com/BlyDirectResponseSecrets You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
31 Simple Ways To Make Your Ads Generate More Inquiries SadiyyaP Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 8 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: December 09, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript PRESENTATION NAME: PRESENTATION NAME 31 Simple Ways To Make Your Ads Generate More Inquiries by Robert Bly Brought to you by www.ProCopywritingTactics.comPowerPoint Presentation: There are proven techniques you can use to increase any ads pulling power, whether your main goal is inquiries or image. Here are 31 techniques that can work for you:PowerPoint Presentation: 1. Ask for action. Tell the reader to phone, write, contact his sales rep, request technical literature or place an order.PowerPoint Presentation: 2. Offer free information, such as a color brochure or catalog.PowerPoint Presentation: 3. Describe your brochure or catalog. Tell about its special features, such as a selection chart, planning guide, installation tips or other useful information it contains.PowerPoint Presentation: 4. Show a picture of your brochure or catalog.PowerPoint Presentation: 5. Give your literature a title that implies value. “Product Guide” is better than “catalog.” “Planning Kit” is better than “sales brochure.”PowerPoint Presentation: 6. Include your address in the last paragraph of copy and beneath your logo, in type that is easy to read. (Also place it inside the coupon, if you use one).PowerPoint Presentation: 7. Include a toll free number in your ad.PowerPoint Presentation: 8. Print the toll-free number in extra-large type.PowerPoint Presentation: 9. Put a small sketch of a telephone next to the phone number. Also use the phrase, “Call toll-free.”PowerPoint Presentation: 10. Create a hot line. For example, a filter manufacturer might have a toll-free hot line with the numbers 1-800-FILTERS. Customers can call the hot line to place an order to get more information on the manufacturer’s products.PowerPoint Presentation: 11. For a full-page ad, use a coupon. It will increase response 25% to 100%.PowerPoint Presentation: 12. Make the coupon large enough that readers have plenty of room to write in their name and address.PowerPoint Presentation: 13. Give the coupon a headline that affirms positive action -”Yes, I’d like to cut my energy costs by 50% or more.”PowerPoint Presentation: 14. Give the reader multiple response options-”I’d like to see a demonstration,” “Have a salesperson call,” “Send me a free planning kit by return mail.”PowerPoint Presentation: 15. For a fractional ad-one-half page or less-put a heavy dashed border around the ad. This creates the feel and appearance of a coupon, which in turn stimulates response.PowerPoint Presentation: 16. In the closing copy for your fractional ad, say, “To receive more information, clip this ad and mail it to us with your business card.”PowerPoint Presentation: 17. A bound-in- business reply card, appearing opposite your ad, can increase response by a factor or two or more.PowerPoint Presentation: 18. Use a direct headline-one that promises a benefit or stresses the offer of free information-rather than a headline that is cute or clever.PowerPoint Presentation: 19. Put your offer of a free booklet, report, selection guide or other publication in the headline of your ad.PowerPoint Presentation: 20. Offer a free gift, such a slide rule, metric conversion fable, pocket ruler, etc.PowerPoint Presentation: 21. Offer a free product sample.PowerPoint Presentation: 22. Offer a free consultation, analysis, recommendation, study, cost estimate, computer printout, etc.PowerPoint Presentation: 23. Talk abut the value and benefits of your free offer. The more you stress the offer, the better your response.PowerPoint Presentation: 24. Highlight the free offer in a copy subhead. The last subhead of your ad could read, “Get the facts- Free .”PowerPoint Presentation: 25. In a two-page ad, run copy describing your offer in a separate sidebar.PowerPoint Presentation: 26. Be sure the magazine includes a reader service number in your ad.PowerPoint Presentation: 27. Use copy and graphics that specifically point the reader toward using the reader service number. For example, an arrow pointing to the number and copy that says, “For more information circle reader service number below.”PowerPoint Presentation: 28. Consider using more than one reader service number. For example, one number for people who want literature, another for immediate response from a salesperson.PowerPoint Presentation: 29. In a full-page ad for multiple products, have a separate reader service number for each product or piece of literature featured in the ad.PowerPoint Presentation: 30. Test different ads. Keep track of how many inquiries each ad pulls. Then run only those ads that pull the best.PowerPoint Presentation: 31. Look for a sales appeal, key benefit, or theme that may be common to all of your best-pulling ads. Highlight that theme in subsequent ads.PowerPoint Presentation: Robert Bly Learn more Direct Response Marketing Secrets from Bob Bly. http://procopywritingtactics.com/BlyDirectResponseSecrets