How To Use Color To Evoke Emotion In Your Copy

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How To Use Color To Evoke Emotion In Your Copy

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BLACK = serious, sophisticated, elegant

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BLUE = trustworthy, stable, serene, cool

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BROWN = wholesome, organic, down-to-earth

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GRAY = neutral, mature

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GREEN = safe, environmental, friendly

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ORANGE = emotional, positive, exciting

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PURPLE = opulent, contemporary, royal

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RED = passionate, negative, dangerous, hot

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White = pure, peaceful, clean

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YELLOW = cheerful, sunny, cautious

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