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Bullets have the power to make or break your salesletter . Here’s a technique called the 4 U’s that can be used to write bullets that hit the target every time.
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Urgency Give the prospect a reason to act now: Limited time offer Fast Action Bonus Limited Quantity
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UNIQUE What is unique about your product or service?
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ULTRA-SPECIFIC State exact facts and figures
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USEFUL Promise the prospect something that he values You won’t hit all 4 U’s with each bullet you write, but the more, the better.
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