If you are offering your customers a huge discount on your products you need to make them sound believable.:
If you are offering your customers a huge discount on your products you need to make them sound believable.
1.) Plausible Reasons:
1.) Plausible Reasons · ....So we can pass the savings on to you - A story of some savings you got so you can pass it on to your clients - We found a diamond mine that never existed before so we are getting them cheap · Moving Sale - Fire sale - Flood sale · Reward for fast response
Other plausible reasons:
Other plausible reasons - If you tell the whole story such as magazine subscription: if you save us mailing you all these renewal pieces and subscribe now we can..... - Can be used to justify a free gift · Slightly damaged · Charter member introductory - They are the first · Seasonal · Celebration - Anniversaries
1) Price Drop Without Discounting · Extend installments :
- Good for high ticket items - Allow them to pay with multiple cards - They can be sold back out of the installment. Try and get them out of it by saying ‘we’ll save money on not having to charge your card so you can have the second one for half price...or here’s a free gift if you switch back...’ - A percentage of them will go for it - The $99 offer and $278 offer. The $99 offer is only to get those who won’t go to the table if they thought they had to spend $278 but when they get there it’s switched - 30% of those who came to forward because of the installments will switch back if given a simple offer - They must be hit after · Pay half now, pay half after you... - Last resort to unconverted leads - Pay us after you lose 40lbs - You will only get the first half · Hold your check for · 90 days same as cash · First month free - Continuity Programs 1) Price Drop Without Discounting · Extend installments
Slide 6:
For more great copywriting and direct mail tips and techniques, please visit www.ProCopyWritingTactics.com