Describe Who You Want to Respond:
Describe Who You Want to Respond
Describe Who You Don’t Want to Respond:
Describe Who You Don’t Want to Respond
Provide Some Incentive To Respond (free stuff):
Provide Some Incentive To Respond (free stuff) Incentive is improved by : Title/description so it is attractive by it’s content or Improved by bulk (for example, in addition to a free book you also provide a free CD & DVD).
Slide 5:
For more great copywriting and direct mail tips and techniques, please visit www.ProCopyWritingTactics.com