How to Get Your Envelope Opened with Teaser Copy

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Name of presentation:

Name of presentation How to Get Your Envelope Opened with Teaser Copy

Slide 2:

If we are going to cross the line and identify that this is commercial mail you might as well go all the way and show a lot of copy and use every square inch to deliver a message to get it opened.

The circumstances are: :

The circumstances are: · Someone who has requested info from you ·         Someone who will be waiting for it ·         They will recognise you by name or picture

Slide 4:

Better to reveal who you are. If you are responding to a lead who saw you on TV you should have you picture on the envelope from the ad they saw you on.

Slide 5:

For more great copywriting and direct mail tips and techniques, please visit: www.ProCopyWritingTactics.com

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