deca presentation

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Billboard’s commitment to digital entertainment includes DECA, the world’s first comprehensive ring tone chart, and a brand new section dedicated to covering the latest in digital entertainment.

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Conference: November 4th andamp; 5th, 2004 UCLA Tom Bradley International Center andamp; De Neve Plaza. Attendance: 400+ Awards Show: November 5th, 2004 Grand Horizon Ballroom at UCLA’s Covel Center Attendance: 300+

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Sponsors andamp; Media Partners Benefit from DECA’s Success!

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The two day conference was marked by informative panels, thought-provoking keynote addresses, celebrity appearances, exhibits, presentations, and the opportunity to network with the industry’s finest.

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Over 300 of the industry’s leaders celebrated the year’s best at the Awards Show.

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'The scope and breadth of the subjects and the speaker selections were right on target.' - David Leibowitz, Managing Partner, CH Potomac 'Nice job on the conference. The bands were very good!' - John Welch, President andamp; CEO, PlayFirst, Inc. 'I wanted to congratulate you on organizing an extremely successful conference. The panels were interesting and lively and the attendees all seemed to be getting a lot from the meetings. I look forward to attending your future events.' - Peri Shamsai, Senior Manager, BearingPoint 'That was a great conference and dinner - a terrific start for a show that could quickly become the high-profile digital media conference on the West Coast. Congratulations.' Jon Potter, Executive Director, Digital Media Association 'Congratulations on putting together such a great event last week. Richard Wolpert enjoyed participating on both panels, and we both had a great time at the awards ceremony on Friday.' Matt Graves, Senior PR Manager, Music, RealNetworks What sponsors, partners, and attendees are saying:

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'Thank you for the terrific and valuable Billboard Digital Entertainment Conference andamp; Awards. It was truly the best professional development networking event I’ve ever attended. Please keep up the great work and let me know if we can ever be of service to you.' Griff Morris, VP, the GRAMMY Foundation 'Congratulations on a very successful conference in Los Angeles. I thoroughly enjoyed the event and felt it was very well handled both substantively and procedurally. Also, the two day format in a relaxed setting allowed a good deal more networking than the usual event we attend and many people privately commented very favorably.' - Aydin S. Caginalp, Partner andamp; Chair of the Entertainment and New Media Group, Alston andamp; Bird LLP 'Just wanted to say congrats once again for what I felt was a very successful first year event. The attendees all seemed to be getting real value out of the sessions and of course the networking. And the awards show/dinner also went very well. I was impressed all around.' Kelli Richards, Principal, The All Access Group 'Great Conference! I enjoyed the panel discussions, the receptions were nice, and the dinner on Friday night ... really impressive! Thank you for allowing us to be a part of it.' - Jon F. Butler, EVP, Mediaport Entertainment, Inc. In a post-event survey conducted online, 94% of DECA attendees said they will return next year!

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DECA Has Star Power Seamus Blackley Agent, CAA andamp; Co-Creator of the Xbox Game Platform kicked off the Conference with an informative and entertaining keynote. Todd Rundgren Recording Artist, Songwriter andamp; Producer captivated the capacity audience. Mark Cuban Chairman, HDNet andamp; Owner, Dallas Mavericks started off Day 2 with an impressive keynote and visual presentation.

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DECA and its sponsors enjoyed extensive brand recognition throughout the digital entertainment industry for months leading up to the event and after it was over. Promotional efforts for DECA began in July and continued through November and included the following: Full page ads in Billboard, BusinessWeek, Brandweek, Mediaweek, The Hollywood Reporter, GamePro, GameStar and more. Web banners and other advertising on Billboard.com, Billboard.biz, TheHollywoodReporter.com, Brandweek.com, Mediaweek.com, GamePro.com, DigitalMediaWire.com, Wired.com and more. DECA Print Advertisement Still frames of DECA’s Animated Banner

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Promotions Continued: Regular press releases Regular E-mail blasts 5,000 piece postcard mailing Personal letters to past Digital Media Wire event attendees Presence at annual digital and entertainment focused events like Plug.In, EMX, and Inside the Music Upfront. And more In addition, the world’s only all-high definition television network, HDNet, filmed the Conference andamp; Awards show and will be broadcasting it several times to audiences of over 2 million subscribers. DECA Postcard

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The honor bestowed upon the DECA winners is signified by the official DECA Winner’s Seal, which is being used on product packaging, websites and advertisements to be seen and recognized as a symbol of excellence by millions of consumers worldwide. Some of the companies currently proudly displaying the DECA Winner’s Seal include NCSoft, RealNetworks, XM Satellite Radio and NASCAR.

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DECA has been receiving massive press coverage for being the most important first event of its kind, including: DECA In the Press

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