Promotions Calendar 2007 2008

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2007-2008 Promotion & Outreach Calendar Integrating Live Homework Help into everything you do in your library – and beyond – all year long!

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Live Homework Help Outreach: Integrating Live Homework Help in Everything You Do! out·reach  [v. out-reech; n., adj. out-reech] –verb (used with object) 1.to reach beyond; exceed: The demand has outreached our supply. 2.Archaic. to reach out; extend. –verb (used without object) 3.to reach out. –noun 4.an act or instance of reaching out. 5.length or extent of reach. 6.the act of extending services, benefits, etc., to a wider section of the population, as in community work. –adjective 7.concerned with extending community services, benefits, etc.: an educational outreach program. pro·mo·tion   (prə-mō'shən) –noun 1.a message issued in behalf of some product or cause or idea or person or institution; "the packaging of new ideas"  2.encouragement of the progress, growth, or acceptance of something; furtherance. 3.Advertising; publicity.

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August Begin Back-to-School Launch Activities: Present LHH demo during faculty In-Service days Contact School District/ Superintendent and offer LHH demo Attend B2S Nights and Open House Events at your local schools Contact PTA/PTOs to tell them about LHH Issue B2S press release and follow-up with press contacts Conduct staff retraining or invite staff to attend a Tutor.com online training

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September Continue Back-to-School Launch Activities: Send promotional materials highlighting your LHH service to schools – administrators, teachers, counselors – with library card applications Attend Community Meetings – School District, PTA/PTO, City Council Meetings and offer LHH demos Empower your staff to go out in the community to give demos of LHH – faculty, staff, and administrator meetings Feature LHH as your Online Resource of the Month September is National Library Card Sign-Up Month: Promote LHH as a key benefit of having a library card

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October 9/29 – 10/6: BANNED BOOKS WEEK October is Month of the Young Adolescent, so CELEBRATE your young patrons! Host a Pizza Party in the Library and treat kids to a demo of LHH Commemorate National Book Month by raffling off books to students who complete LHH sessions during Teen Read Week Conduct outreach to teachers as they prepare Student Progress Reports and Parent/Teacher Nights to inform them how your LHH service can help struggling students 10/14 – 10/20: TEEN READ WEEK

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November With National Education Week, 11/11 - 11/17, step up your efforts to help kids succeed in school! Celebrating National Children’s Book Week with special library programs? Let your captive audience – and their older siblings – know about LHH. Help kids prepare for their midterms, by showing them how LHH works – make sure you tell them they can use it from home! Do your patrons need help with their Science Fair projects? LHH tutors are here to help! 11/12 – 11/18: National Children’s Book Week

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December Take advantage of the holidays to regroup and plan for a LHH relaunch in January. Who will I enlist to support my efforts? Colleagues & Staff Teen Volunteers Media Specialists School Counselors Host a Holiday Party to solicit ideas on how best to promote LHH in the New Year Help kids ace their midterm exams by having a Study & Win Contest Celebrate the end of the semester and the holidays with a gift exchange raffle Happy Holidays!

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January Recommit to promote Live Homework Help in 2008 – make it a New Year’s resolution! Send letters to schools reminding them of your LHH service Offer teachers class visits or library tours with a special LHH demo Contact PTA/PTOs, share benefits of LHH and provide newsletter copy for their publications Write a Letter to the Editor Feature LHH as your Online Resource of the Month Teen Tech Week is coming up in March…start your planning now!

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February Celebrate Black History Month in February! Contact community organizations such as churches and ask them to include announcements about LHH in their bulletins and publications Host a Brown Bag Lunch for parents and home-schooled kids to introduce them to the library’s homework resources featuring a demo of LHH Teen Tech Week is right around the corner…how are your plans coming along? Teen Tech Week starts next week! Are you ready?

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March Teen Tech Week is here – Tune in @ Your Library. Get creative and have fun! Host a Teen Tech Fair or High Tech Block Party at the Library and feature LHH on one of the blocks of computers Create a PODCAST of a LHH session Be sure to show all the steps to connect to a tutor Highlight your entire Web site with special emphasis on your LHH link Hold a contest for the best use of technology to promote LHH and give away an iPod for the winner and iTunes for all entries! 3/2-3/8: Teen Tech Week

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April Spring has sprung, so spring your LHH promotions into high gear! April is National Poetry Month and Mathematics Education Month, so celebrate by having a library program tying in LHH to both Host an Open House during National Library Week to showcase everything great the library has to offer Help students start prepare for Final exams and end of school year projects by holding a Study Halls/ Homework Nights at the library 4/13 – 4/19: National Library Week

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May The School Year’s Winding Down, Are You? Summer Reading Programs – don’t forget to mention LHH when you’re out in the schools promoting SRP Summer School Outreach – contact teachers, counselors and administrators to let them know LHH is available all summer long to help struggling students Early Back-to-School Planning – get a jump start!

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June School’s Out, SRP’s In! What’s Your Theme? Incorporate LHH into your SRP in creative and fun ways Treasure Hunt Family Trivia Night Summer Sweepstakes SRP Finale Party Meet with your staff, form a committee and/or develop a Task Force to plan your Back-to-School Campaign in August/ September