MANFACTURING VS. SERVICE OPERATIONS

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MANUFACTURING VERSUS SERVICE OPERATION : 

MANUFACTURING VERSUS SERVICE OPERATION

INTRODUCTION : 

INTRODUCTION EVERYDAY WE COME IN CONTACT WITH VARIOUS GOODS & SERVICES. IN THE BROADEST SENSE OPERATION MANAGEMENT IS CONCERNED WITH THE PRODUCTION OF GOODS & SERVICES. ACCORDINGLY THE FIELD OF OPERATIONS CAN BE DIVIDED INTO  MANUFACTURING OPERATIONS & SERVICE OPERATIONS.

MANUFACTURINGOPERATIONS : 

MANUFACTURINGOPERATIONS IT CONVERTS INPUT LIKE MATERIALS,LABOUR & CAPITAL INTO SOME TANGIBLE OUTPUTS. IT CAN BE CATEGORISED UNDER THREE HEADS :

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THE OBJECTIVES OF EACH PROCESS IS TO CHANGE THE SHAPE OR PHYSICAL CHARACTERISTICS OF THE RAW-MATERIALS OR INPUTS.

SERVICE OPERATIONS : 

SERVICE OPERATIONS NON-MANUFACTURING OR SERVICE OPERATIONS ALSO TRANSFORM A SET OF INPUTS INTO A SET OF OUTPUTS,BUT THE OUTPUTS ARE NOT TANGIBLE . FEATURES INTANGIBILITY NON INVENTORIABILITY CUSTOMER INVOLVEMENT CONTROLLED FLEXIBILITY

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INTANGIBILITY IT IS NOT TANGIBLE LIKE THE PHYSICAL GOODS. IT CAN NOT BE SEEN PHYSICALLY, BUT IT CAN BE FELT. NON-INVENTORIABILITY AS OPPOSED TO PHYSICAL GOODS SERVICES ARE NOT INVENTORIABLE, BECAUSE A SERVICE IS PRODUCED AND CONSUMED SIMULTANEOUSLY. IN THIS SENSE A SERVICE DOES N’T EXIST , HOWEVER THE RESULT OF SERVICE LAST FOR SOMETIME

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CUSTOMER INVOLVEMENT BESIDES THE QUALITY ASPECTS, THE INVENTORIABILITY OF SERVICES ALSO MEANS THAT THE CUSTOMER MAY BE DIRECTLY INVOLVED IN OPERATIONS, WHERE THE PRODUCTION AND CONSUMPTION TAKES PLACE SIMULTANEOUSLY. SO THE SERVICE AND THE SERVICE PROVIDER BOTH ARE THERE WITH THE CUSTOMER. CONTROLLED FLEXIBILITY FLEXIBILITY IS A CHARACTERISTIC OF A FIRM’S OPERATIONS THAT ENABLES IT TO REACT TO CUSTOMER NEEDS QUICKLY & EFFICIENTLY. BUT WHERE THERE IS FLEXIBILITY THE POSSIBILITY OF CHAOTIC SITUATION CAN BE FOUND IN THE PRODUCTION & DELIVERY SYSTEM. IN SERVICE OPERATIONS AS THERE ARE INTANGIBLE OBJECTS , IT IS VERY MUCH CONTROLLED HERE.

CLASSIFICATIONSOF SERVICES : 

CLASSIFICATIONSOF SERVICES LOVELOCK TANGIBLE ACTIONS TO PEOPLES BODIES: EX: HAIR CUTTING,RESTAURANT,HEALTH CARE ETC. TANGIBLE ACTIONS TO PEOPLES GOODS : EX: LAUNDRY, REPAIRING CENTRES,TAILOR ETC. INTANGIBLE ACTIONS DIRECTED TO PEOPLES MIND: EX : TRAINING, INFORMATION SERVICES, BROADCASTING ETC. INTANGIBLE ACTIONS DIRECTED TO PEOPLES INTANGIBLE ASSETS : EX : BANKING, INSURANCE & ACCOUNTING ETC. BASED ON TANGIBLE & INTANGIBLE NATURE OF SERVICES.

DIFFERENCES : 

DIFFERENCES PHYSICAL NATURE OF PRODUCTS PRODUCTIVITY MEASURING CUSTOMER CONTACT LOCATION & SIZE MAINTENANCE & REPAIR

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CONCLUSION DESPITE MANY DIFFERENCES,THERE ARE A LOT OF SIMILARITIES BETWEEN MANUFACTURING & SERVICE OPERATIONS.THERE IS A INTERDEPENDENCY OF PRODUCTS & SERVICES, FOR EX: CUSTOMERS WANT BOTH GOOD FOOD AS WELL AS GOOD SERVICE AT A RESTAURANT. AGAIN THOUGH SERVICE PROVIDERS CAN NOT INVENTORY THEIR OUTPUTS, BUT MUST INVENTORY THEIR INPUTS,FOR EX : HOSPITALS MUST MAINTAIN AN ADEQUATE SUPPLY OF MEDICATIONS, NURSES & DOCTORS. WHILE BUYING A CAR WE NOT ONLY BUY A PRODUCT BUT ALSO A GURANTEE. HOSPITAL CARE INVOLVES MEDICATION, BANDAGES & X-RAY FILMS & SO ON, SO DESPITE A LOT OF DIFFERENCES BOTH PRODUCT & SERVICE ARE PART OF EACH OTHER

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T H A N K S SRIBATSA PATTANAYAK M.B.A ABA, BALASORE

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