Slide 1: RETAIL MARKETING
IT’S BOOM IN INDIA Presented by . . . : Presented by . . . SRIBATSA PATTANAYAK
ABA,BALASORE RETAILING : RETAILING RETAILING MEANS SELLING OF GOODS OR SERVICES TO FINAL CONSUMER FOR THEIR OWN CONSUMPTION & NOT FOR RESALE.
RETAILING INCLUDES ALL ACTIVITIES INVOLVED IN SELLING GOODS OR SERVICES DIRECTLY TO THE FINAL CONSUMERS FOR PERSONAL, NON BUSINESS USE. A Typical Channel of Distribution : A Typical Channel of Distribution Manufacturer Wholesaler Final
Consumer Retailer RETAILING VS. WHOLESELLING : RETAILING VS. WHOLESELLING RETAILING IT INVOLVES SELLING OF GOODS & SERVICES TO THE ULTIMATE CONSUMERS FOR THEIR PERSONAL CONSUMPTION. WHOLESELLING IT INVOLVES SELLING TO INDIVIDUALS & ORGANISATIONS FOR THEIR BUSINESS USE. RETAIL MARKETING STRATEGY : RETAIL MARKETING STRATEGY EMERGENCE OF GLOBAL RETAILING : EMERGENCE OF GLOBAL RETAILING RETAILING IN INDIA : RETAILING IN INDIA Retail in India is still at early stage.
There are only a handful of companies with a retail background such as PANTALOONS .
New retail stores have traditionally started operations in cities like Mumbai and Delhi where there has been an existing base of metropolitan consumers with ready with cash and global tastes .
The new entrants to the retail scenario should first enter smaller cities rather than focusing on only metros. INDIAN RETAIL SECTOR CAN BE BROADLY CLASSIFY INTO: : INDIAN RETAIL SECTOR CAN BE BROADLY CLASSIFY INTO: Food retailers
Health & beauty product
Clothing and footwear
Home furniture's and house hold goods
Personal goods INDIA RETAIL BY 2007-08 : INDIA RETAIL BY 2007-08 50 million sq ft of quality space under development
7 major cities to account for 41 million sq ft development
300 malls, shopping centers and multiplexes under construction
To open 35 hypermarkets, 325 large department stores, 1500 supermarkets and over 10,000 new outlets RETAIL BOOM IN INDIA. : RETAIL BOOM IN INDIA. Multiple drivers leading to a consumption boom:
Growth in income
Increasing population of women
Raising aspirations : Value added goods sales
Food and apparel retailing key drivers of growth.
Growing number of double-income households.
Rural markets emerging as a huge opportunity for retailers reflected in the share of the rural market across most categories of consumption
ITC is experimenting with retailing through its e-Choupal and Choupal Sagar – rural hypermarkets.
HLL is using its Project Shakti initiative – leveraging women self-help groups – to explore the rural market.
Mahamaza is leveraging technology and network marketing concepts to act as an aggregator and serve the rural markets.
IT is a tool that has been used by retailers ranging from Amazon.com to eBay to radically change buying behavior across the globe.
Companies using their own web portal or tie-sups with horizontal players like Rediff.com and Indiatimes.com to offer products on the web. Major Retailers : Major Retailers India’s top retailers are largely lifestyle, clothing and apparel stores
This is followed by grocery stores
Following the past trends and business models in the west retail giants such as Pantaloon, Shoppers’ Stop and Lifestyle are likely to target metros and small cities almost doubling their current number of stores
These Walmart wannabes have the economy of scale to be low –medium cost retailers pocketing narrow margin Leading Retailers CONCLUSION : CONCLUSION THE RETAIL SECTOR IS BOOMING GRADUALLY IN INDIA DUE TO SEVERAL FECTORS, THE PRINCPAL DRIVERS OF GROWTH ARE HIGHER DISPOSABLE INCOMES & INFORMED CUSTOMERS WITH THE ACCESS TO MULTIPLE TV CHANNELS AND INTERNETS, COMPETITION IN DIFFERENT PRODUCT & SERVICES IS YET ANOTHER IMPORTANT DRIVER . Slide 15: A N T K S H