Marketing in 21st century

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BY: SRIBATSA PATTANAYAK M.B.A , A.B.A, BALASORE

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The current millenium has unfolded new business rules .The market place is not, what it used to be. It is changing radically as a result of major societal forces such as Technological Advances, Globalisation & Deregulations etc. These forces have created new behaviours & challenges. INTRODUCTION

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NOW CUSTOMERS ARE OBTAINING EXTENSIVE PRODUCT INFORMATION FROM THE SATELITE TV & INTERNETS, WHICH PERMITS THEM TO SHOP MORE INTELIGENTLY. THEY ARE EXPECTING HIGHER QUALITY , SERVICE WITH SOME CUSTOMIZATION. THEY ARE BECOMIMG MORE PRICE SENSITIVE IN SEARCH OF VALUE. CUSTOMERS OF 21ST CENTURY

FIRMS OF 21ST CENTURY : 

FIRMS OF 21ST CENTURY THE BRAND MANUFACTURERS ARE ALSO FACING INTENSE COMPETITION FROM DOMESTIC AS WELL AS FOREIGN BRANDS. THE STORE-BASED RETAILERS ARE FACING PROBLEMS WITH NEWSPAPERS, MAGAZINES, TV ADS, DIRECT TO CUSTOMER ADS & INTERNETS. COMPANIES ARE CHANGING THEIR TRENDS IN THE FORM OF RE-ENGINEERING, OUTSOURCING, BENCHMARKING ETC. THE MARKETERS ALSO RETHINKING THEIR PHILOSOPIES, CONCEPTS & TOOLS.

FACTORS AFFECTING MARKETINGIN 21ST CENTURY : 

FACTORS AFFECTING MARKETINGIN 21ST CENTURY CHANGING TECHNOLOGY GLOBALISATION DEREGULATION PRIVATIZATION CUSTOMER EMPOWERMENT CUSTOMIZATION INDUSTRY CONVERGENCE RETAIL-TRANSFORMATION DIS & RE-INTERMEDIATION

MAJOR MARKETING CHALLENGES OF 21ST CENTURYBUSINESS TODAY FACE 4 MAJOR CHALLENGES & OPPERTUNITIES : : 

MAJOR MARKETING CHALLENGES OF 21ST CENTURYBUSINESS TODAY FACE 4 MAJOR CHALLENGES & OPPERTUNITIES : GLOBALISATION TECHNOLOGICAL ADVANCES DEREGULATIONS COMPETITION

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THE END

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