SWM Mumbai Post Event Presentation

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It was India’s first attempt at what has been a rage internationally. Social Media Week Mumbai happened in the metrop from September 23 to 27 at five different venues from South to North West parts of the city. Organised by Bengaluru-based marketing services firm R Square Consulting, the week’s agenda saw events held at five locations, over a wide range of themes that spoke on ways to integrate social media in business strategies, how it impacts media and publishing as we know it, politics, entrepreneurship, lifestyle and culture, education and learning and health and wellness. The platform also presented unique opportunities to learn, interact, network and party as it was kept open to the general public. - See more at: http://www.mxmindia.com/2013/09/social-media-week-mumbai-a-recap/#sthash.t1VNojlx.GZNFwPme.dpuf

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CONTENT:

CONTENT + EVENT SNAPSHOT + EVENT EXAMPLES + MARKETING & PROMOTIONS + MEDIA COVERAGE + TESTIMONIES + HIGHLIGHTS

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5 DAYS 6 VENUES 115+ EVENTS 150+ SPEAKERS 2250 + UNIQUE PARTICIPANTS

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CVL Srinivas CEO, GroupM South Asia Sunder Madakshira VP Marketing Communication SAP India RishiDogra GM Marketing: PepsiCo DebasishBiswas Vice President Corporate STAR TV AshwathGanesan National Strategy Director, Social@Ogilvy Viral Oza Director Marketing NOKIA Max Hegerman MD Edelman Digital India GuneetMonga CEO – AnuragKashyap Films SPEAKERS

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SPEAKERS KiranKhalap Co-Founder, Chllorophyll Dr. Sharad Kale Professor & Padmashree Award Winner KalyanVarma Freelance Photographer Ramaa Sharma Digital Editor BBC Dr. SubramaniamSwamy Senior BJP Leader Kiruba Shankar Digital Entrepreneur, kiruba.com Pradyuman Maheshwari CEO, Mxm India Suhel Seth Managing Partner, Counselage India UnnyRadhakrishnan Head of Digital – Maxux Global

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AashutoshKatre Abhishek Shahdeo AchalDeode Ajay Ambekdar AkshayGurnani AlexandreCorso AkshayGurnani Alex Oberberg AmolPawar Anand Halve Ananthasubramanium Anusha Shetty Arashdeep Sandhu Arko Mukherjee Arnab Mitra AshwathGanesan AsifUpadhye Atul Gupta Atul Hedge Bharat Bhattad ChannanSawhney Chloe Bennett Cristiana Peruzzo CVL Srinivas Deepak Taneja Devyani Parikh DevikaBhojwani DrSubramaniumSwamy Ekalavya Bhattacharya Gunjan Patel GauriVij GulPanag HarshilKaria Hemant Soreng Himanshu Seth Hindol Deb JawharSircar Jennifer Bharucha JyotiMhapsekar Kalyan Varma Karl Gomes Kavitha Kale KiranKhalap Kiruba Shankar MadanSanglikar Marissa Bronfman Max Hegerman Mayank Gandhi MilindSoman Malini Agarwal Meenakshi Reddy Naman Sharma Navneet Kaushal NayantaraKilachand Neena Singh ParitoshAjmera Pooja Dhingra Pradeep Chopra Pratik Gupta PreethamVenkky Priiti Gandhi Priyanka Khanna Rajesh Aggarwal Ramesh Raman Ranjit Nair RaheelKhursheed ReshmaBachwani Richard Lui Rishi Vohra Rohit Varma SaazAggarwal Sanjay Divecha Sanjeev Khandekar SayaleeKarkare Sharad Kale Shakti Salgaokar Siddharth Sethi Simon Ashwin SomikaBasu Subhamoy Das SudarshanDharmapuri Subhamoy Das SudarshanDharmapuri Sudeep Gupta Suhel Seth Sumit Verma Sunder Madakshira Sunder Ramachandran Sunil Vashisht Suresh Babu Suveer Bajaj Tithiya Sharma Toby Daniels UnnyRadhakrishnan Venkatesh Varadachari Vidya Athreya YasheshShethia Zafar Rais Pradyuman Maheshwari

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SPONSORS CITY HEADLINE SPONSOR

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HUBS

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PARTNERS

CONTENT:

CONTENT + EVENT SNAPSHOT + EVENT EXAMPLES + MARKETING & PROMOTIONS + MEDIA COVERAGE + TESTIMONIES + HIGHLIGHTS

DEBATE:

Social Media does not contribute to the Socio economic growth of the economy… DEBATE

WORKSHOPS:

WORKSHOPS ART WORKSHOP BY NEENA SINGH KNOW YOUR CUSTOMER : MANAGE EXPECTATIONS BETTER

MASTERCLASS:

MASTERCLASS ON MOBILE PHOTOGRAPHY

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PANEL DISCUSSIONS

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MARQUEE EVENTS

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MUSICAL EVENTS

CONTENT:

CONTENT + EVENT SNAPSHOT + EVENT EXAMPLES + MARKETING & PROMOTIONS + MEDIA COVERAGE + TESTIMONIES + HIGHLIGHTS

OOH:

OOH BANGALORE, MUMBAI, DELHI, PUNE 20 PRIME LOCATIONS FOR 15 DAYS

RADIO :

RADIO Rather than running a normal commercial, we decided to take Sound Bytes from eminent speakers and partners. And those were run as radio spots. MJ Mentions happened all the days of the event The events were covered extensively by the RJs

Digital Marketing:

Digital Marketing OVERALL REACH: 19 MILLION SOCIAL ACTION: 20,000 + WEBSITE TRAFFIC: 100000+

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+ EVENT SNAPSHOT + EVENT EXAMPLES + MARKETING & PROMOTIONS + MEDIA COVERAGE + TESTIMONIES & HIGHLIGHTS

MEDIA COVERAGE:

MEDIA COVERAGE MORE THAN 100 PRESS MENTIONS IN THE LEADING PUBLICATIONS – PRINT, ONLINE & ELECTRONIC

CONTENT:

CONTENT + EVENT SNAPSHOT + EVENT EXAMPLES + MARKETING & PROMOTIONS + MEDIA COVERAGE + HIGHLIGHTS & TESTIMONIES

HIGHLIGHTS:

HIGHLIGHTS #SMWMUMBAI WAS TREDNING FOR ALL THE 5 DAYS #SMWMUMBAI WAS ONE OF THE MOST POPULAR HASHTAGS AROUND THE PARTICIPATING CITIES IMI MOBILE LAUNCHES DAVINCI NOKIA LAUNCHED LUMIA 1020

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Ranjit Nair, CEO, Germin8 It was an honour for Germin8 to be a sponsor for Social Media Week Mumbai. It was a learning and humbling experience for us to learn about all the work being done by all the social media practitioners across India. We wish SMW the best of luck and hope to continue to be associated in the years to come. Lakshmanan Narayan, CEO & Co-Founder, Unmetric The event was beautifully organized with seamless integration between sponsors, organizers, and partners . R SQUARE is a fantastic partner for the SMW brand and brought the Indian event landscape the same levels of quality as these events have in other countries . Asad Lalljee,Vice President, The Essar Group Social Media Week (SMW) was a concept that scored in contributing new thinking and knowledge about the way culture is changing. It has connected Mumbai to megacities across the world, thus impacting the way cities are connecting and talking with each other. TESTIMONIES

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TESTIMONIES Venkatesh Varadachari, Founder, Money Wizards A well-organized, well conceptualized and well attended event . Hard to believe that this is in fact it's debut in India. I am highly confident that SMW will scale greater heights in India . Tina Kapur, PR & Communications, blueFROG We were delighted to be a part of India's first Social Media Week initiative. The response was very encouraging and the subject matter and speakers at the talks were clever and engaging . Deepak Goel, Founder, Drizzlin Media SMW Mumbai was a great event. We got to meet and interact with people from many walks of life and learnt some fantastic things about how social media is being used by businesses, non-profit, artists and general consumers . R SQUARE did a phenomenal job of pulling of this event.

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VOX POP “ Social media has legitimized the reach in a systematic manner and it is a view that’s endorsed by our Government too. As per recent estimates, 15 percent of votes in 2014 would be won through focused political campaigns executed through social media.” “Social media is not only an inexpensive but also a relatable way to reach out to the audiences.” “Traditionally a strong TV advertiser, has started spending 43% more on digital media v/s just 11% on TV as of last year.”

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VOX POP “Social media has freed musicians or artists from dependence on publishers, and allowed them to reach their audience directly” “Earlier agencies would alert journalists to breaking stories, now we get it from tweets sometimes in less than a minute” “Over 60% of social media usage is by people under 30 years” “We go social keeping in mind that going social is less expensive, there is more connectivity, there is direct interaction with the customer; it helps the company create a brand image and there is complete transparency of relationship,”

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VOX POP “Social media is forcing the dynamics of marketing to change.” “Use of mobile has led to increased social networking which in turn has helped brands reach to people” “From 18 to 24 months from now onwards, Content Marketing will integrate and will bring about a great change in the social media.” “Mobile has added to social media in a very big way. 42% people accessing face book are accessing it via mobiles to stay connected”

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AUDIENCE

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FUTURE OF NOW FEB 17 TH – 21 ST 2014

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