Innovation & Setting the Agenda

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Innovation and Setting the Agenda for the Future How can libraries actively promote reading through internet based activities? January 2009 hapel@aarhus.dk

A few facts about Danish libraries : 

A few facts about Danish libraries Small country – 5.3 mill. people, 42.000 spuare kilometer Homogenous - 7% immigrants Well-educated population - 2/3 upper secondary or further 519 fixed service points and 31 bookmobiles Public library spending in average per capita per year 63,5 € Spending varies from 20 to 125 € per capita 16.4 loans per capita in average Århus

The libraries of the industrial society : 

The libraries of the industrial society Democracy Free and equal access to information + Education Support to the formal education system + Culture Access to cultural heritage and experiences = Success 60 -70 % of population users

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The challenges

Fewer libraries.. : 

Fewer libraries.. More than 50 % decrease of service points in DK since 1980!

Year 14 after www : 

Year 14 after www Sven Nilsson: ”Inventing the future - playing”

Society trendsThe consumer : 

Society trendsThe consumer Increasing individualization The political consumer Self-reliant Demand for quality Leisure time is a limited resource Fuck the library, man!

Society trends The social excluded : 

Society trends The social excluded Social divide 40 % of the labour force has no vocational education 15 – 20 % of population are illiterate = 1 mio people Larger gap between information strong and information weak citizens?

Society trendsInformation and Communication Technology : 

High Internet penetration Bandwith – broadband – wireless< IT everywhere – ”pervasive computing” Mobility and portable devices Web 2.0 – social software Society trendsInformation and Communication Technology

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Media Market Convergence

Tendencies on time : 

Tendencies on time We work more We spend more time with our children, cooking, shopping, domestic activities and eating We sleep less and spend less time doing nothing We need leisure time and particularly unplanned time Some tries to catch up by spending time on their own in the bathroom! Calmness, tranquility and absorbtion is next to come! Jesper Bo Jensen, Danish ’future’ scientist

Media culture : 

Media culture People change behavior and standards when media comes between them Mobile technologies makes people in constant contact with others Interactive media makes it possible to manipulate contact according to own needs - superficial Social contact is additional choice – no longer defined by institutional framework (school, museums, libraries) Slowness indicates importance Electronic communication index for social connection Prof. Stig Hjarvad: ”The Sociable Society”

Competence development and generation change : 

Competence development and generation change No more money – probably less Prerequisite: Librarian as we know her.. Librarian as we need her to be..

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A place that offers.. ..and where there is guidance. ..access to global information.. ..to collections of various media.. The Hybrid Library

Media movement : 

Media movement From text to sound and moving pictures From analogue to digital From physical to net based media and services ..But the books won’t disappear in my time!!

Book lending in public libraries : 

Book lending in public libraries 1980: Total circulation: 85 mill. Other media: 6,1 mill = 7 % 2000: Total circulation: 72,5 mill. Other media : 15,5 mill = 21 % 2007: Total circulation: 71,5 mill. Other media: 23,1 mill. = 32%

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”When promoting a culture of learning in Europe, it is necessary to create learning communities, cities and regions and to establish local multi-functional centres of learning” - European Commission, Nov. 2001 ”It is the capability to think fast and innovatively that determines where future investments and jobs will be placed” The Innovation Council: The Danish Strategy, 2004 Reinventing the institutions new ways of professionalism new products new alliances new ways of funding A high demand for changes!

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The public library in the future Two options.. Either work with a philosophy of change - or….

Library Act of 2000 : 

Library Act of 2000 Ensure free and equal access to information and knowledge Ensure free creation of public opinion Strengthen reading ability Promote awareness of cultural heritage Strengthen the personal creative and analytical ability Support cultural diversity Strengthen knowledge of the possibilities of IT Public Libraries Act: ..’promote information, education and cultural activity by making available books, periodicals, talking books and other suitable material, such as recorded music and electronic information resources, including Internet and multimedia’.

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The libraries on the net

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e-zines and databases

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Holdings in Danish Libraries Search and ordering facilities

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The Net libraries Virtual libraries or subject portals produced by Danish public and research libraries in cooperation

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Started 1999 Jointly operated by 39 public and 13 university research libraries Chat function with pre-defined communication, software that allows librarian to ”take over” users screen Training programme for library staff Question and answering service

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Started spring 2000 Editor based in Aarhus, production distributed 79 member libraries – all producers Cooperation with nation wide TV broadcast Many features e-Zine with e-mail notification (3000 subscribers) Counselling Articles Database on comtemporary authors Possibilities to place requsitions and holds on more than 90 libraries Web-services 3,6 mill. annual visits Fiction literature portal

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Book reviews News Podcasts Authors net Biography and bibliography Write to the author Video clips and interviews ’Book Bites’ – chapters to read or to listen to Order the book in your library

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Expert panel ’Ask your librarian’ Something similar... Readers Club These books are debated now Analyses Blog 79 libraries cooperate 3,6 mill. visits Cooperation with national public service TV and radio broadcasting company

The libraries Net Music : 

The libraries Net Music More than 1 mill tracks in MP3 format

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Library Homepages Marketing the services.. ..and the cultural programmes

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E-mail notification on holds and overdue books SMS service on special media Subscribed personalized subject list on newly accessed media Subscribed notification before loan expires Web payment of fees and fines RSS feeds

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E-sound books MP3 format for download

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’Ask Olivia’ – interactiv site for children www.spoergolivia.dk

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’The orange lodge’

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Promoting other media

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Volden

Info Island on Second Life : 

Info Island on Second Life

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Video on demand

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?

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Web 2.0 service

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Photo container for development projects

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Library blogs

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The OPAC

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Book front pages in opac

Loan Patterns – ”Wisdom of the Crowd” : 

Loan Patterns – ”Wisdom of the Crowd”

From portals to services : 

From portals to services

3 layer it-architecture : 

3 layer it-architecture SL server JavaSOAP / XML Library 1 Library 2 Library 3 Litt.page Library 4 Data layer metadata XML JavaSOAP / XML JavaSOAP / XML Service layer/application layer Local Opac User service layer css Web service Litt.page Web service edition-match Web service content-based filtering Java script wsdl wsdl wsdl Web service item-based filtering wsdl JavaSOAP / XML Net Music JavaSOAP / XML Web service Net Music wsdl JavaSOAP / XML wsdl Web service Litt.page local server Let’s leave that to the technicians..

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300,000 inhabitants in Aarhus Municipality 166,000 users have pin-code to self service – 112,000 have been active within the last year 75,000 users receive e-mail notification on reservations and overdue materials 96 % self service returns and 94 % self service issuing at the main library 650,000 self service reservations and orders per year- Self service pick up 1.6 mill. renewals via web of a total of 5,3 mill. Loans 4 mill. visits and 20 mill. page views at our homepage 2007 ..statistics from Aarhus Public Libraries The self serviced library > increasing demands to systems and user interfaces > as well as to the physical library and the organization because… The library and the internet ..THE USERS ARE TAKING CONTROL!

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The library as a place - Impact of digitization and internet

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Åby Risskov Viby Kolt Self service

Nearest future.. : 

Nearest future.. The hybrid library Multiple user interfaces “Intelligent” user support from the environment Web-services: embedded elements in the physical library connecting items and data from the Internet (recommendation, something similar, author portraits) Inspiring physical spaces for learning, searching, reading

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The library in the user environment Web servics: mobile units (f.x. BlueTooth cell phones, Podcasting) e-bags / electronic classrooms, cms-systems Library OPAC My E-bag Data base Litterature Site

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Opening hours My loans New media Recommendations Top 10 News Events Fees and fines

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The Literature Room

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Winner of Danish Design Award 2004 Info Column, prototype i-floor

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Info Galleria

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Story Surfer

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Interactive Table Book front pages

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GIS Table with RFID tagged content

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Lib-PhoneRFID tags and Blue Toth connected to content server Story Hat PDA equipped Reacts with rfid tags

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”Rocking sheep” The Laundry Game

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The Quibbler

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Low Tech Book Table Innovation!

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Combining internet activities and activities in the physical place - creating a universe

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A physical space and a website Recruited ’Mindspotters’ Outgoing and in-house activities Self grown and/or pre-organised events Gaming Workshops Live concerts – local bands Street art Stand-up comedy Pocket movies And literature and books too! Mindspot

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Mindspot The space

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Mindspot The website

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Pocket Movie Festival Mobile Phone Videos

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’From Alien to Creator’ Youth as Innovation Force

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Mindspot In-house activities

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Mindspot Outgoing activities

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Organizing innovation

3 reasons for innovation in Danish Public Libraries : 

3 reasons for innovation in Danish Public Libraries Tradition for cooperative library system Development funds Coop between Danish Library Agency and ”drivers” Mild competition Focus on user centered development R&D liasons with universities and industry User surveys, focus groups, usability tests, contextual inquiries Leadership Strategy Internal funding Project management

Examples of R&D projects in Aarhus alfabetically : 

Examples of R&D projects in Aarhus alfabetically ”Aarhus Photos” ”Aarhus Lex” ”Authors Net” ”Biblioteksvagten” ”Bee Wax” ”BibHit” ”BibNyt” ”Book Web” ”Bro Bit” ”Brainz” ”Business Info on the Internet” ”Children and It” ”Children Culture Consultant” ”Calimera” ”Click Start” ”Community Centre Gellerup” ”Competence Development in Network” ”Distance Learning for Librarians” ”Dot-Bot” ”Down-loan” ”Entitle” ”EU-infopoint” "Finfo 2000” ”Flying Suitcases” ”Fotorama” ”Future Library” ”Future Music Distribution” ”Historical Censusr” ”Hunger for Reading” ”Hybrid Learning Lab” ”Info-Galleria” ”Interactive Childrens Library” ”It Guides” ”IT-competence divide” ”Libraries Net Guide” ”Library News” ”Life in Herredsvang” ”Literature site.dk” ” Literary City Map” ”Netlibrary – My Personal Service” ”NetDig” ”Open Language Workshops” ”Play – Look – Listen” ”Pulling Together” ”PubliCa” ”Pulls” ”Q’s and A’s” ”Space Children” ”Springboard to the Internet” ”Transformation Lab” ”The Talking Workshop” Learning in a project environment

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End The library of the future