12 Simple Backlinking Ideas for Beginner SEOs

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Presentation Description

This presenation explains 12 simple link building ideas anyone can use to increase the position of a website in the search engine results pages for a business' target keywords.

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Presentation Transcript

12 Link Building Strategies to Improve Your Off-Page SEO Skills :

12 Link Building Strategies to Improve Your Off-Page SEO Skills This presentation explains 12 link building strategies you can use right away to earn quality backlinks to your site and increase your search ranking. Presentation by a SEO Kent company

1. List your website in relevant, highly authoritative directories. :

1. List your website in relevant, highly authoritative directories. Research online and find specific directories related to your industry and the keywords you are trying to rank for. If your business is restricted to a small area where you sell your product or service also look for local online business directories and get listed there too. It is important to remember anchor text when you are putting your business’s information in these web directories, often the ‘title’ or ‘name’ field ends up being the anchor text linking from their website to yours so chose it wisely. For really great directory backlinks look at the Google Page Rank (PR) over 3 and a mozRank score of over 5 (research these terms online for free tools that calculate a score for you). To start off with I recommend getting your website listed and a profile set up on; Google Places business directory, Bing/Nokia directory, Yahoo! business directory, DMoz , Foursquare, Yelp and LinkedIN .

2. Create a remarkable company blog:

2. Create a remarkable company blog According to Hubspot two-thirds of marketers say their company blog is ‘critical’ or ‘important’ to their business. Each individual page on a website has the potential to rank well in search engines and draw traffic from other sources. Whether a page draws traffic depends on whether it's optimised and how remarkable it is. Blogging is a great way to add interesting content to your site so you can earn high quality links doing so! When blogging it is ideal to include your selected keywords within the blog post copy. Increasing the density of keywords on your site will make it slightly easier to find through search engines as it helps the crawling robots understand what subject your pages are about. As discussed in the ‘page architecture’ section make sure you place your keywords in all the right places . Using the keywords you know people are searching for, create a blog that will be of interest to those people. Doing so you will create a limitless supply of link opportunities! Post at least one well thought-out and researched article a week, and if you can - try and post 6 or 7 articles a month. A useful and insightful blog about your industry will be rare, so creating remarkable content that will be useful will generate a large amount of quality links.

3. Turn your blog articles in to presentations and videos :

3. Turn your blog articles in to presentations and videos An online resource that is currently being underused as a link building and lead generation technique is the use of presentation sites such as Slideshare.net , AuthorStream , Powershow , Brainshark and SlideBoom . Create a simple template with your branding in Powerpoint and then convert your blog articles into short presentations. As well as the advantage of adding a backlink back to your website, for each presentation you upload this idea will also create the impression that you are an authority figure in your industry. Once you have made your presentation record a short video of you presenting it. You could either point a camera on you presenting it or use a screen capture program and a microphone and just talk through the main points. Upload your new video to YouTube and also create another blog post on your site with the new video. This content once again will help you be seen as an authoritative person in your industry and increase the likelihood of people linking to your useful content.

4. Make it easier for people to link to you:

4. Make it easier for people to link to you If you want people to link to your site, make it easy for them! At the end of each of your blog articles you could include a simple HTML snippet that will show a link to your website when posted on their site. Once again make sure the anchor text here is chosen correctly ! Also make sure you have social sharing buttons enabled at the end of each article. If your website is built in WordPress there are several free plug-ins that allow you to quickly and easily add these in.

5. Make sure people are seeing your content so they can link to it – use Social Media:

5 . Make sure people are seeing your content so they can link to it – use Social Media If you have recently launched your website and you do not have much traffic coming in make sure you are using social media to its full effect to bring in visitors. As a start make sure your business is set up on Facebook, Twitter and LinkedIN . Write down 50 messages with a link to a page on your website in less than 140 characters. Use a URL shortener such as bitly or Google’s URL shortener to reduce character length of links. Use ‘#’ hashtags to tag your keywords in your messages . Sign up to Hootsuite.com and spend an hour or two scheduling at least 3 messages a day for the next month to be sent out automatically through your social profiles. This very simple technique will bring you in hundreds of relevant, targeted viewers. The people who have now seen your content can rate whether it is shareable or not . Repeat this every month and until you feel your messages are becoming boring and repetitive. When you do, come up with some more.

6. Find out where your competitors are getting links from.:

6 . Find out where your competitors are getting links from. Using the Open Site Explorer website tool mentioned earlier research the ‘link profiles’ of the top performing websites for your keywords. Write down a list of these sites and try securing links from the same places. You will notice they may have numerous links from blogs and forums, which brings me on to my next point….

7. Participate in online forums and blogs related to your industry with Google Alerts :

7. Participate in online forums and blogs related to your industry with Google Alerts Research your selected keywords and find online forums, websites and blogs related to your industry. Start participating and creating conversations with the other readers and where applicable leave a link back to your website. A fantastic way to find relevant sites is to use Google Alerts. Create an individual alert for each of your keywords at http://www.google.com/alerts . Now, according to the preferences you selected when creating your alert you will receive an email from Google showing the latest pages on the web that include those keywords. These will often be new blog articles which will allow you to comment and leave a link back to your website. Remember, each of these articles you comment on should be relevant to your keywords.

8. Write articles for content aggregators and Social Bookmarking websites:

8. Write articles for content aggregators and Social Bookmarking websites You can submit the blog articles you have already written to article syndication sites such as Ezinearticles , About.com and iSnare . Although they don't pass on much ‘SEO juice’, they're still worth submitting to. In return, you'll get a link in your author bio back to your site. Similarly, Social Bookmarking sites such as StumbleUpon , Digg , Delicious and Pinterest allow you to build links to your website. The effect of these on your search engine ranking position is once again minimal, but every little helps! If the content you are bookmarking is somehow remarkable this particular link building technique could also build a tremendous amount of traffic to your site from the social bookmark (rather than the search engines). These sites in many cases have helped thousands and thousands of pages go ‘viral’. This happens because people search for fantastic content on these sites and then share what they find with the rest of the web.

9. Write guest blog posts. :

9. Write guest blog posts. Find bloggers who have a high level of authority in your industry and pitch to them an interesting blog idea that you will write for them. Professional bloggers always feel the need to post regular, quality content so many times they will be willing to listen. The key here is in actually building a relationship with the blog owner by commenting intelligently on their blog posts for several months. After you have built rapport with the owner they may be more inclined to allow you to write a guest post.

10. Create how-to guides, ebooks and videos:

10. Create how-to guides, ebooks and videos With your hopefully expert knowledge in your particular field create an in-depth tutorial or guide in to a specific aspect of it. Offer good advice and you will find your website becoming a hub of information that people will willingly link to. Be creative here! There must be something of value you can offer your customers.

11. Aggregate useful/helpful content:

11. Aggregate useful/helpful content Create a page or several pages on your website that bring together numerous useful resources. Alternatively, if you found you couldn’t find a solution online to a certain problem you faced in the past, create a page based on that issue and explain how you overcame it!

12. Ask business partners, family, friends and customers! :

12. Ask business partners, family, friends and customers! Finally (and most simply), just ask your business partners, friends and family if they would mind sharing a link to your website on theirs somewhere. Many of their sites will have a ‘links’ page. Once again, if you don’t ask you don’t get! Presentation by Kent SEO company

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