In this economic climate, can you afford to put your SEO on the back burner? :In this economic climate, can you afford to put your SEO on the back burner? Welcome! Let’s Explore SEO and what it should mean to you.


WHAT ACTIONS ARE YOU TAKING? :WHAT ACTIONS ARE YOU TAKING? BUDGET CUTTING? SOUND FIMILIAR? When you're armed with the right facts, associated with the right talent, you can excel in any economic climate. You need to be making SMART decisions. With any problem, opportunities arise. MY QUESTIONS TO YOU… Do you have any challenges with marketing? Are you satisfied with your marketing rate of return?


HOW ARE YOU SURVING? :HOW ARE YOU SURVING?


THIS IS NOT A SET BACK. :THIS IS NOT A SET BACK. Will you pass? IT’S A TEST!


What are your objectives?AND WHAT IS YOUR JOB? :What are your objectives?AND WHAT IS YOUR JOB? Sales Leads Conversations Profits Competition Numbers


Is Everything You Are Doing “Producing and Creating Revenues”? :Is Everything You Are Doing “Producing and Creating Revenues”? I ASK YOU TO TAKE A CHALLENGE: Identify your 3 most popular and negative market forces driving your sales TODAY …


WHICH ONE ARE YOU? :WHICH ONE ARE YOU? A.) Nice Guy or Gal ? B.) A great Realtor C.) A Marketing Guru D.) NONE of the above. Things just seem to happen for me.


LET’S THINK ABOUT THIS… :LET’S THINK ABOUT THIS… YES, you are a nice person. Heck, aren’t all Realtors? YES, you are a great Realtor. Congratulations! BUT… I need to ask you a serious question. IF your number one skill is not marketing what good are your other fantastic qualities?


DO YOU KNOW YOUR CUSTOMERS? :DO YOU KNOW YOUR CUSTOMERS? Who are they? Where are they? HOW WILL THEY FIND YOU?


GOOGLE IS THE “GO TO” SOURCE FOR EVERYTHING! :GOOGLE IS THE “GO TO” SOURCE FOR EVERYTHING! Electricity changed the world. The steam engine changed the world. Heart transplants changed the world. The Internet changed the world. Google made an important contribution toward making the Internet a better experience and resource for all of us. Google’s contributions are worthy of praise. It is no longer impossible to find relevant information on the fast-growing Internet. I remember tearing my hair out looking for relevant information. Today it is as simple as acting on our impulse to seek that knowledge–and that has infinitely changed the way we seek out information.


THE INTERNET IS WHERE YOUR CUSTOMER ARE! :THE INTERNET IS WHERE YOUR CUSTOMER ARE! 1998: about 3.6 million total that year1999: 500,000 a day to 3 million a day, or about 500 million total2000: 18 million a day to 100 million a day, or about 22 billion2001: assume about 35 billion average2002: 150 million a day, or about 54 billion2003: assume about 65 billion2004: 200 million a day, or about 73 billion2005: assume about 100 billion2006: assume about 250 billion2007: 1.2 billion a day In July 2008, Google registered 7.23 billion searches or about 242 million a day. That works out to about 40 million searches in an hour or over 2772 searches per second.


What have you “googled” recently? :What have you “googled” recently? YOU KNOW your new clients search online… You do it… I do it.WHAT IMPACT will your business experience if you are not found online? Your competition may “thank you”!


SOCIAL MEDIA IS NOW PART OF SEO :SOCIAL MEDIA IS NOW PART OF SEO TIME LINE: How Our News Sources Changed in the Past 200+ Years.


WEBSITES, BLOGS, SOCIAL NETWORKS TODAY :WEBSITES, BLOGS, SOCIAL NETWORKS TODAY This shift in the way we consume information has been brilliantly captured in these graphs by Thomas Baekdal who also predicts that traditional media reporting on newspapers, Television & Radio will disappear by 2020 to be replaced by social news. The traditional journalistic reporting is by now completely replaced getting information directly from the source. Everyone is a potential reporter. The journalists will turn into editors who, instead of reporting the news, bring it together [from citizen journalists or live sources like Twitter] to give us a bigger picture.


WHO USES SOCIAL MEDIA? :WHO USES SOCIAL MEDIA?


ROI EXAMPLE :ROI EXAMPLE Let’s Explore your SEO ROI Opportunities with SEO


ROI RESULTS :ROI RESULTS What current marketing median you are using is getting this results?


WHAT IS YOUR COST PER ACTION??? :WHAT IS YOUR COST PER ACTION??? Recent study by SEOpo.com Where did most pull funds for SEO? print magazine direct mail print newspaper TV Yellow pages


HOW WILL SEO AND SOCIAL MEDIA HELP YOU RECRUIT AGENTS? :HOW WILL SEO AND SOCIAL MEDIA HELP YOU RECRUIT AGENTS? The best agents are online, how will you find them if your not online? How many new agents can you meet from your office? Are you known as the innovative, fast forward thinking Broker? If your website was the “go to” source for your market place, do you think agents would come to you? How many leads could you provide your agents if you owned the online market place or were highly competitive online? How many conversations can you have in 5 minutes? When was the last time a friend, told a friend who told another friend about your company? Do you think a top website search engine ranking maybe a distinctive characteristic to separate you from every other company?


Questions? Randi Thornton SEO Consultant for PCMS Consulting 612-414-2541 RThornton@PCMSConsulting.com :Questions? Randi Thornton SEO Consultant for PCMS Consulting 612-414-2541 RThornton@PCMSConsulting.com Let’s Put SEO into context: 1.) Measurable. 2.) Long term. When you send out a mailer or run a magazine ad you are done. 3.) Where your next customer is right now. 4.) Inbound Marketing. The new way of doing business. 5.) Relevant. 6.) A profit center. 7.) Risk. Where will you be 2 years from today? Exceptional Website SEO Means Exceptional Profits.


MY OFFER TO YOU! :MY OFFER TO YOU! I will personally provide 2 webinar attendees a FREE Website health SEO check up! Here is what you need to do to be selected: 1.) Provide your website address 2.) Tell me why you deserve to win 3.) Agree to let me provide my findings on my next webinar. Winners to be selected by_________ Go to PCMSConsulting.com to apply online.


THANK YOU FOR YOUR TIME TODAY. :THANK YOU FOR YOUR TIME TODAY. I look forward to helping you succeed online! Randi Thornton 612-414-2541 rthornton@pcmsconsulting.com