Pay Per Click for Instant Visitor and Instant Results

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Use pay per click services to get instant visitors and instant results for your business. Read through the presentation to know how.

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Pay Per Click INSTANT VISITORS INSTANT RESULT $ Google Ad words Yahoo Search Marketing Bing Ad Center SBR-TECHNOLOGIES

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What Is PPC

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An Advertising model unique to the internet

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A small, four line ad consisting of a headline, two short lines of text and URL. www.mybusiness.com

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One of the most powerful & Successful ways of advertising today.

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PPC ads only displays if the visitor has an active interest in your topic

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You only pay when your ads get clicked on

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There are two types of Pay per click ads Search Ads Display Ads ‘Search’ ads appear besides the organic search results Search Ads consist text only Display ads appear within a website or blog Display ads can consist both text & image

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YOUR ADS HERE YOUR ADS HERE Types of D isplay A ds Text-the traditional type of Google ad Image ads- i.e. animated banners

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PPC can produce instant result and can generate quick visitors even for recently launched websites. On the other hand, with SEO, it can take months for sites to rank on the first page of search Engines BENEFITS Of PPC Convert Better Easy to track Results Instant Result Reach Targeted Audience

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The cost of pay per-click-click Advertising Rewarded for high quality and penalized for low-grade quality You can set limits on your spending You also get to set a daily budget

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Things to  Keep in mind Before  You Begin PPC advertising KEYWORDS QUALITY SCORE AD TIMING LANDING PAGE TARGET AREAS AD WRITE UP

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KEYWORDS A huge part of PPC success You can bid on the keywords that you think will be possible. Finding the best keywords for highest conversion is an art.

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64.6 OF CLICKS ACCOUNT FOR Source: Word stream research July 2012 % 35.4 % of clicks are from ORGANIC UNPAID RESULTS SPONSERED RESULTS FOR KEYWORDS WITH HIGH COMMERCIAL INTENT ALMOST 2/3 OF CLICKS PAID ADS ARE GAINING GROUND Go to sponsored result HIGH COMMERCIAL INTENT KEYWORDS PEOPLE LOOKING TO BUY

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QUALITY SC RE Conversion rate QUALITY SCORE

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AD TIMING Timing is an important aspect of PPC Advertising and requires constant monitoring of the result data. Depending on seasonality, visitor trends, click through rate and conversions rate, PPC manager should display their ads.

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Ad target Area Location targeting helps you focus your advertising on the areas where you'll find the right customers, and also help you to restrict your ads from unwanted areas.

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AD WRITE UPS Ad contents are very important. Write appealing ads to attract visitor & ensure guaranteed clicks on your ads.

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A PPC Ad needs a perfect Landing Page Perfect Heading CTA Button NO NEVIGATION SOCIAL ICONS HEADLINES CTA ( Call-To-Action ) BUTTONS VIDEO SCREEN SHOTS TESTIMONIALS FEATURES

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HOW TO USE PPC LANDING PAGES FOR HIGHER CONVERSIONS & LOWER COST-PER- CLICK Higher quality score Higher Ad rank Lower bounce rate Higher conversion rate

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1 Use a targeted landing page for each ad group for higher Quality Score and Conversion CTA LANDING PAGE 2 Promotion specific standalone CTA - Call-To-Action

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3 Optimized Landing Page helps Visitors – to take Desired Action or to Buy SIGN UP BUY

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CONFIRMATION PAGE SUCCESS Captured lead moves directly to the confirmation page. 4 This is your point of conversion and the start of your post-conversion marketing strategy

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DISPLAY ADS HEADLINES Persuasive Copy Call of action 1 APPROPRIATE HEADLINES 2 PERFECT IMAGE 3 PERSUASIVE COPY 4 CALL TO ACTION For brand awareness the headlines should be your logo and brief taglines If you use an image it should be your background. Choose relevant image For brand awareness your copy need not be more than just your optimized tagline. For click volume, use traditional phrase like 'buy now’ , ‘Find out more’ .

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Potential clients are visiting your website and leaving What could happen: What is happening: Ad Website Visit Receive a Tracking Cookies Then Leaves and Visits another website See your add on that website Clicks the ad and buys from you “REMARKETING CAMPAIGN” A new way of Paid Advertising

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