logging in or signing up Exceptions Roxie Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 37 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: November 19, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript There are exceptions to every law including the laws of marketing.: There are exceptions to every law including the laws of marketing. The law of exceptions.What about General Electric?: What about General Electric? GE is 112 years old. GE got rid of all businesses where it wasn’t No. 1 or No. 2. GE competes with other conglomerates: ABB, GM, Siemens, United Technologies. GE uses other brands. NBC, for example. GE failed in tomorrow-type products. Computers, for example.When you expand a brand, you weaken the brand.: When you expand a brand, you weaken the brand. The law of expansion.What’s a Chevrolet?: What’s a Chevrolet?Chevrolet lost its leadership.: Chevrolet lost its leadership.What’s a Volkswagen?: What’s a Volkswagen?“Think big.”: “Think big.”“Think fast.”: “Think fast.”“Think smart.”: “Think smart.”“Think ahead.”: “Think ahead.”“Or don’t think at all.”: “Or don’t think at all.”Volkswagen’s downhill drive.: Volkswagen’s downhill drive. Percentage of U.S. import marketVolkswagen 2.0: Volkswagen 2.0Volkswagen went upmarket.: Volkswagen went upmarket. Automotive News, January 14, 2002. You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Exceptions Roxie Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 37 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: November 19, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript There are exceptions to every law including the laws of marketing.: There are exceptions to every law including the laws of marketing. The law of exceptions.What about General Electric?: What about General Electric? GE is 112 years old. GE got rid of all businesses where it wasn’t No. 1 or No. 2. GE competes with other conglomerates: ABB, GM, Siemens, United Technologies. GE uses other brands. NBC, for example. GE failed in tomorrow-type products. Computers, for example.When you expand a brand, you weaken the brand.: When you expand a brand, you weaken the brand. The law of expansion.What’s a Chevrolet?: What’s a Chevrolet?Chevrolet lost its leadership.: Chevrolet lost its leadership.What’s a Volkswagen?: What’s a Volkswagen?“Think big.”: “Think big.”“Think fast.”: “Think fast.”“Think smart.”: “Think smart.”“Think ahead.”: “Think ahead.”“Or don’t think at all.”: “Or don’t think at all.”Volkswagen’s downhill drive.: Volkswagen’s downhill drive. Percentage of U.S. import marketVolkswagen 2.0: Volkswagen 2.0Volkswagen went upmarket.: Volkswagen went upmarket. Automotive News, January 14, 2002.