Publishing Partnerships in China

Publishing PartnershipsPresentation by Mark RobertsonBlackwell Publishing: 

Publishing Partnerships Presentation by Mark Robertson Blackwell Publishing SSP, June 2006

What I will cover: 

What I will cover The market for our journal content in China Our journals publishing Chinese content for world consumption China as a publishing exporter

Chinese or English as the language of science: 

Chinese or English as the language of science “By 2010 the dominant language of the internet will be Chinese.” Major Consulting Co advertising, 2001 “There are currently 110 million Chinese who are learning English compared with roughly 50,000 Americans studying Chinese.” Kirk and Larsen, Far Eastern Economic Review 2005

1843 or 2005?: 

1843 or 2005? “At no period in the history of the world has the attention of the civilized nations been so fully directed towards China, its early history and modern position, as at the present moment. The single fact that the nation comprises within its limits a population of 360 millions of human beings is of itself sufficient to awaken the deepest degree of interest”. Chinese Exhibition Catalogue, Philadelphia 1843

Chinese academics’ attitudes towards foreign scholarly journals : 

Chinese academics’ attitudes towards foreign scholarly journals “The Attitudes of Chinese Academics to Foreign Scholarly Journals” , PA Market Research Report, Mar 05

Rapid rise in science funding: 

Rapid rise in science funding

Brain gain : 

Brain gain “The model is simple: recruit top foreign-trained Chinese and Chinese-American specialists, set them up in well-equipped labs, surround them with the brightest students and give them tremendous leeway. In a minority of cases, they receive American-style pay; in others, they are lured by the cost of living, generous housing and the laboratories. How many have come is unclear.” Howard French, “China Luring Foreign Scholars To Make Its Universities Great” New York Times I, 28 Oct 05

Brain drain: 

Brain drain “Approximately a third of those who go abroad are returning to China every year. As many as 7.5% of all American PhD holders in science and technology are citizens of the Peoples Republic of China and 25% of these return, up from 15% in recent years… 23 national chief scientists in China are returnees.” Source: 2004 Statistics of Chinese Scientific and Technical papers, ISTIC 2005

Annual growth in papers in SCI listed journals: 

Annual growth in papers in SCI listed journals Source: 2004 Statistics of Chinese Scienftific and Technical papers, ISTIC 2005

Top cited countries in period Jan 95-Aug05 : 

Top cited countries in period Jan 95-Aug05 Source: ISI Essential Science Indicators, November 2005

Why Chinese authors submit to journals: 

Why Chinese authors submit to journals Source: Publishers’ Association survey of Chinese authors, March 05, by Key Perspectives

Reasons for submission by Chinese authors international journals: 

Reasons for submission by Chinese authors international journals Journal has a good reputation 72% Specific subject area covered by the journal 59% High impact factor 44% Fast time to publication 33% Publisher has a good reputation 24% Good previous experience with journal 22% Journal was recommended by a colleague 17% Journal offers English-language correction service 10% Relationship with journal, editor or society 9% Source: Blackwell Publishing survey of Chinese authors to Blackwell journals, June 2005

Enablers/ barriers to submissions from China: 

Enablers/ barriers to submissions from China 94% agree publishing in foreign scholarly journals beneficial to academic career in China Yet only 29% submitted to a foreign journal in the past 12 months Barriers to submitting articles 48% said writing in English is not easy, 45% said publishing in Chinese journals is easier 36% reported that it can be difficult to communicate with the publisher 56% want the publishing process explained more clearly Source: Publishers’ Association survey of Chinese authors, March 05, by Key Perspectives

The oldest publishing industry in the world but with the greatest potential: 

The oldest publishing industry in the world but with the greatest potential

THANK YOU: 

THANK YOU Any Questions ? 你们对此还有问题吗？