SWAT Goes to Hollywood informational

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By: teresa82852 (141 month(s) ago)

Excellent Work! Please contact me we would like to use parts of this powerpoint for peer educators

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Raising Awareness Among Florida’s Youth About Tobacco Use in Movies

Objective:: 

Objective: To raise awareness among Florida youth about the use and abuse of tobacco in movies and its influence.

Why this is important:: 

Why this is important: Hollywood is a powerful channel for promoting an addiction that kills. Hollywood captures attention of teens and young adults. Smoking in movies is on the rise after the 1970 law that banned tobacco ads from television. Smoking in movies teaches young people how to smoke.

Facts on Tobacco in Movies:: 

Facts on Tobacco in Movies: 95% of the 250 biggest box-office winners between 1988 and 1997 depicted characters who smoked. 60% of the 81 G-rated films showed tobacco, alcohol or both. Fans of actors who smoke are more likely to smoke than fans of non-smoking actors, according to a recent Dartmouth Medical College study of 178 films.

More Facts:: 

More Facts: During the 1990’s, nine in ten Hollywood films dramatized the use of tobacco. Twenty-eight percent of the films --- including one in five children’s movies --- showed cigarette brand logos. Marlboro cigarettes, Philip Morris’ #1 brand, have been featured in at least 28 of Hollywood’s top-grossing movies in the past ten years – a record unrivaled by Hollywood’s most bankable human stars.

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Hollywood: A major venue for Big Tobacco. . . 'Film is better than any commercial that has been run on television or in any magazine, because the audience is totally unaware of any sponsor involvement.'

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Big Tobacco has long worked behind the scenes in Hollywood to glamorize smoking and promote its products to a global audience. A little over a decade ago, Congress discovered Big Tobacco 'placing' their brands in major Hollywood movies. To avoid Congressional regulation, the industry responded by announcing a self-policed voluntary ban on the practice. More Facts:

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More Facts: Since their voluntary ban, how much has changed? Not much. . . 'Leading characters smoking in movies, and tobacco brands being promoted in movies, has only gotten worse.' Source: smokefreemovies.ucsf.edu

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'Despite Big Tobacco's 1989 'voluntary' ban on tobacco product placements and pay-offs in movies, Hollywood is still a powerful channel for promoting the lethal addiction that kills 4 million people worldwide each year - smokers and non-smokers alike. That's more than homicide, suicide, illegal drugs and AIDS combined.' Source: smokefreemovies.ucsf.edu Hollywood: A big promoter for the tobacco industry. . .

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In 1989, Brown andamp; Williamson Tobacco tells Congress that they have not caused a smoking scene to appear in a movie or TV show made since 1979 or caused any performer to smoke in any of these films or TV shows.

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Source: legacy.library.ucsf.edu Bates#690132319 This 1983 letter signed by Sylvester Stallone tells a different story.

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This 1983 letter signed by Sylvester Stallone tells a different story. Brown andamp; Williamson agreed to pay him $500,000 to use their tobacco products in five of his films.

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And it was not just the individual actors who continued to make these agreements. This 1984, letter from Twentieth Century Fox shows that this studio was actively seeking to profit from tobacco product placement in movies despite the ban on the practice.

Tobacco Product Placement Examples : 

Tobacco Product Placement Examples License to Kill Phillip Morris admitted to paying $350,000 for Lark Cigarettes to be Bond’s cigarette brand in this James Bond film. Superman II Philip Morris paid $42,000 to have Lois Lane smoke Marlboro and the company’s logo-covered billboards and trucks are littered throughout the big fight sequence.

Covering the Money Trail: 

Covering the Money Trail As pressure from Tobacco prevention advocates and other sources increased, Big Tobacco Companies became less obvious in their compensation to actors and studios in exchange for product placement. Documents reveal that compensation in the form of gifts (cars, cash, jewelry, etc.) given through third party companies have been used to hide the compensation paid for tobacco product placement in films.

Suspected Paid Placement Examples : 

Suspected Paid Placement Examples Beverly Hills Cop American Tobacco supplied Lucky Strikes as a prop for a scene in which a truckload of the cigarettes were stolen. The product name was mentioned several times and the logos were visible on the boxes. In the Bedroom This recent contender for the Best Picture Oscar features repeated references to Marlboro and the star, Sissy Spasek smokes throughout the movie. A paid placement is strongly suspected, but no one has uncovered the money trail… yet!

What you can do at your school:: 

What you can do at your school: First, educate your fellow SWAT members about this marketing practice. Create a movie 'walk of shame' (like Hollywood Walk of Fame) for movies with excessive tobacco use. Use SWAT or TRUTH posters along with either student made posters or posters donated by movie theaters. Set this up in your hallways at school.

More you can do at your school:: 

More you can do at your school: Open students eyes to the advertising that happens in film by giving them the facts. Set up an information booth during lunch. Offer fact cards to students who stop by. Pass out SWAT reviews. Display posters andamp; movie ads. Ask local movie theatres for old posters to use as decorations or giveaway items. Distribute SWAT field report surveys. Have a drawing for prizes for returned field reports. Incentives can be requested from the SWAT Office. Wear your SWAT shirts.

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Big Tobacco is using all means possible to glamorize tobacco use. The big screen is just one example. Keep going strong with your efforts at school to expose the lies and manipulation of Big Tobacco. . . .

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'Take it from here, you’re the ones that can do it!' -Lawton Chiles

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