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When you promote an internet business or e-commerce website, the main aim is to drive targeted traffic to it. Targeted traffic means people who may be interested in the product or service which you are promoting . Reach people exactly when they're searching the Internet for what you offer. Your ad can appear on Google and its partner websites. With AdWords , you can choose where your ad appears, set a budget that’s comfortable for you (there’s no minimum spending commitment), and easily measure the impact of your ad Google Adwords is the system Google has developed to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to your offering, this appears as a “sponsored link”.
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Your ads appear on Google When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you. You attract customers People can simply click your ad to make a purchase or learn more about you. You can edit your ads and adjust your budget until you get the results you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations. They provide keyword traffic and cost estimates so you can make informed decisions about choosing keywords and maximizing your budget.
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Set your ads to appear only to people searching in a particular city, region, or country. Now it's easy to target online customers within 20 miles of your front door or across the world. No matter what your budget , you can display your ads on Google and our advertising network. Pay only if people click your ads. Local ads Help potential customers find you by showing a business address with your AdWords text ads. You can show your location to people searching for local information on Google.com and Google Maps.