WHY HAVEN’T YOU MOVED TO IBM BladeCenter? : WHY HAVEN’T YOU MOVED TO IBM BladeCenter? See the legal chart for important notices and information


#1 — THE POWER ISSUE: #1 — THE POWER ISSUE “I cannot fill up my racks because I am out of power. Why would I want to move to blades?” Running out of power before your rack is filled with 1U or 2U servers is common Getting the most performance, capacity or users from each KW you have is most important For like configurations, IBM BladeCenter® can save up to 34% on power over 1U servers


POWER EFFICIENCY INCREASES DENSITY: POWER EFFICIENCY INCREASES DENSITY 24 1U servers 36 blades three chassis 10KW rack holds 24 1U servers (414W) 10KW rack holds 36 blade servers (274W) BladeCenter is often much more efficient than comparable 1U servers More efficient power supplies More efficient power distribution within server Less power draw for the thermal solution Fewer parts needed to build the solution means fewer parts needing power 1U IBM BladeCenter Potentially 35% more servers without any additional power


ZUMIEZ MAXIMIZES POWER EFFICIENCY WITH IBM : ZUMIEZ MAXIMIZES POWER EFFICIENCY WITH IBM Challenge Implement additional IT and power needed to keep up with its business. Should they replace the UPS they bought and buy more rack servers, or choose a more energy-efficient solution better equipped to handle growth? Solution IBM BladeCenter and virtualization with VMware Azaleos OneServer Exchange 2003 appliance "We looked at HP and IBM. We ultimately went with the IBM blades because they consumed less power and generated less heat than HP blades and were overall, a more energy-efficient choice. We'd never had any IBM technology before, but because of the business advantages BladeCenter has provided Zumiez, we're planning that 100 percent of our server investment moving forward will be with IBM.” – Zumiez Technology Director, Lee Hudson Benefits Reduced server count by half over the existing HP 1U and 2U solution Saved over 25% on energy costs and $80,000 on a new UPS


#2 — THE HEAT ISSUE: #2 — THE HEAT ISSUE “With my current rack servers, my data center is overheating. Will blades make my heat problems worse?” Heat often prevents clients from gaining maximum performance density in their data center BladeCenter is efficient with 35% less heat, 40% lower air flow requirements


DATA CENTER HOT SPOTS CAUSED BY: : DATA CENTER HOT SPOTS CAUSED BY: Servers that produce too much heat Poor data center design Servers that demand more air than the server room provides IBM BladeCenter can produce less heat—as much as 35% per server compared to 1Us IBM BladeCenter can require as much as 40% less airflow than comparable 1Us IBM facilities team can help you maximize your air conditioning assets Hot spots can cause servers to work harder, which can mean reduced life expectancy and more downtime


SUSTAINABILITY VICTORIA, A MODEL OF EFFICIENCY : SUSTAINABILITY VICTORIA, A MODEL OF EFFICIENCY Challenge Merge IT systems and platforms of two predecessor organizations and three offices. As a government organization that encourages and assists citizens to reduce their everyday environmental impacts, they needed to be a model for energy-efficient technology usage Solution IBM BladeCenter solution from IBM Business Partner Southern Cross Computing Services "We sat down with a number of vendors and tried to work out how we could build a new server room from scratch that was designed to minimize energy usage. None of the vendors we spoke to really grasped what we were getting at until we spoke to IBM. Sustainability is something we’re very passionate about, so it was a relief to find a vendor that spoke the same language.” – Chief Executive, Sustainability Victoria, Geoff Mabbett Benefits Reduced number of servers and power consumption Increased energy efficiency over previous HP implementation Easy migration


#3 — TECHNOLOGY TOO HARD TO KEEP UP WITH : 400MHz Xeon® 1 year 533MHz 533MHz, 64-bit 800MHz, 64-bit 2MB L2 cache Dual-core Quad-core 1 year 1 year 1 1/2 year ? 2009+ 1 1 2 3 4 5 #3 — TECHNOLOGY TOO HARD TO KEEP UP WITH “IT I bought last year is not valuable anymore. I can’t spend days or weeks understanding how to use the latest technology. How can BladeCenter possibly help with that?” Technology is changing faster than ever. With BladeCenter, even our first clients can plug in the latest-and-greatest technologies Make your next IT purchase more than a one-time buy and lay down a foundation for smarter IT with IBM BladeCenter


FIVE YEARS OF DURABLE INFRASTRUCTURE: FIVE YEARS OF DURABLE INFRASTRUCTURE Add new IT as it comes out IBM BladeCenter Compatibility is the foundation for smarter IT 2002 — BladeCenter with Gb Ethernet support 2003 — 2Gb Fibre Channel support 2004 — 1x InfiniBandTM support 2005 — 4Gb Fibre Channel support 2006 — Cell BE EngineTM processor support1 2006 — 10Gb Ethernet uplink enablement 2006 — Advanced Management Module 2007 — Intel® quad-core processors 2007 — HS21 extended memory blade Plus — 5 generations of Intel Xeon processors Plus — 2 generations of PowerPC® processors Plus — 2 generations of AMD processors Keep your infrastructure in place— rack, power2, cabling, switching… Stay current without the churn 1 Separate chassis required 2 New generations of blade servers sometimes require power supply options


ANIMAL LOGIC BUILDS RENDERING FARM WITH IBM: ANIMAL LOGIC BUILDS RENDERING FARM WITH IBM Challenge Build a massive, flexible, scalable and easy-to-manage computing infrastructure to produce a full-length animated feature Solution 73 IBM BladeCenter systems each with 14 IBM BladeCenter HS20 blade servers Mix of IBM, third-party and open-source software Benefits Over 2,000 processors in a compact design Infrastructure that can be easily scaled to meet future requirements Day-to-day management by a single technician “The machines work as expected. Sometimes we forget that we have 2,000 CPUs doing their job every day. There’s only one person who looks after all of them.” – Animal Logic Director of Technical Operations, Xavier Desdoigts House of Flying Daggers – visual effects by Animal Logic


#4 — I NEED FLEXIBILITY IN MY IT ENVIRONMENT: #4 — I NEED FLEXIBILITY IN MY IT ENVIRONMENT “I’m not buying into an architecture that cannot meet my diverse IT requirements. Can blades possibly support all my needs?” Availability, choice and flexibility allow many companies run their entire infrastructure on BladeCenter Uptime for ERP and database Flexibility to attach external storage Performance for cutting-edge applications Cost point for SMB and file/print


BladeCenter IS YOUR SINGLE IT BUILDING BLOCK: BladeCenter IS YOUR SINGLE IT BUILDING BLOCK Intel Xeon HS21 / HS21XM Application Environment/Performance Data Center BladeCenter BladeCenter T IBM Ecosystem BladeCenter H BladeCenter HT Brocade Cisco Myricom Nortel QLogic McDATA Emulex NetXen iSCSI Microsoft® VMware Novell Red Hat SuSE AIX® Solaris AMD Opteron LS21 AMD Opteron LS41 IBM PowerPC JS21 Cell BE QS20


LIGHTEDGE EMPOWERS SMB WITH BladeCenter: LIGHTEDGE EMPOWERS SMB WITH BladeCenter Challenge Standardize the IT infrastructure for the company’s wide range of voice, data and IT services Solution Standardization on IBM BladeCenter, IBM System x™ and IBM System StorageTM DS4800 Benefits Improved reliability, availability and scalability Reduced SLA for response and repair times from four hours to two Easier maintenance and manageability through single-vendor platform “It was obvious with the IBM BladeCenter technology that IBM was light years ahead of the competition.” – Director of Systems Engineering and Operations, LightEdge Solutions, Joe Shields


#5 — I CAN’T CHANGE MY NETWORK STANDARDS: #5 — I CAN’T CHANGE MY NETWORK STANDARDS “I like the idea of blades, but I have strict networking and storage standards that I cannot break just for a new server architecture.” BladeCenter integrates the largest selection of switching and fabric support in the industry so you can keep your current standard This is key for a simple rack-to-blade transition


INTEGRATE YOUR STANDARDS INSIDE BladeCenter: INTEGRATE YOUR STANDARDS INSIDE BladeCenter Cisco Intelligent Ethernet Cisco Fiber Layer 2/3 Nortel Copper Layer 2/3 Nortel Fiber Layer 2/3 Nortel Layer 2/7 Nortel Layer 10Gb Uplink Nortel Layer 10Gb Server Connectivity Module Copper pass-through Brocade 10 / 20-port QLogic 10 / 20-port McDATA 10 / 20-port Cisco 10 / 20-port Optical pass-through Cisco InfiniBand Cisco 4X InfiniBand Voltaire 4X Pass Through Simple pass-through designs Super low-cost, simple switches Powerful, standard layer 2/3 offerings Highly advanced layer 2/7 High-performance 4Gb Fibre Channel First to market for blade servers with 10Gb InfiniBand and Ethernet Ethernet Fibre Channel InfiniBand Right sized for your needs


ASIAN ART MUSEUM DRAWS IBM CONCLUSION: ASIAN ART MUSEUM DRAWS IBM CONCLUSION Challenge Bolster security system after a five year, $165+ million dollar reconstruction project. They were faced with the replacement of 130 cameras with sophisticated video technology at close to $500K Solution DataCom security networks running inside the IBM BladeCenter platform that leverages existing analog sources and network components "Not only was the solution up and running in a matter of weeks, but the scalability of IBM BladeCenter will allow us to increase the system's capacity if and when we need to." – Director of IT, Asian Art Museum, Jim Horio Benefits Allows them to monitor and digitally record activity while archiving footage over an IP network Provides high-tech security without adding a great deal of new, costly equipment Consolidates existing security resources to enhance/simplify data management cost effectively Provides room growth


#6 — MOVING FROM DELL OR HP IS TOO HARD: #6 — MOVING FROM DELL OR HP IS TOO HARD “I’m standardized on Dell or HP servers. My technical people are familiar with their tools. Won’t a move to IBM be painful?” WITH BLADECENTER, LEAVE BEHIND: Inefficiency Antiquated IT thinking Multiple transitions Myriad of cables Wasted rack space Lack of scalability Downtime A smarter IT foundation does not have to be painful. IBM can show you how BladeCenter helped improve the efficiency of former Dell and HP clients


IBM HELPS YOU MIGRATE TO SMARTER IT: IBM HELPS YOU MIGRATE TO SMARTER IT IBM BladeCenter Migration Center


DEVON HEALTH CURES IT PROBLEMS WITH IBM: DEVON HEALTH CURES IT PROBLEMS WITH IBM Challenge Grow IT systems to keep up with business needs while controlling power costs Solution Consolidated HP servers on to IBM BladeCenter hosted client solution “The BladeCenter modular, compatible design allowed us to look at our disaster recovery plans and our business continuity plans in a different way. Because the parts are similar, all we need to know is the configuration. So if we have a total loss, we just need a part. We don’t have to worry about recreating the whole server or the whole environment from a different perspective.” – Director of IT, Devon Health Services, Justin Hawley Benefits Reduced number of servers Lowered power consumption Reduced number of help desk calls Easier management


#7— BLADES WILL COST ME MORE: #7— BLADES WILL COST ME MORE “I like what IBM has done with BladeCenter, but it’s not enough to make me pay more for the technology. My tight budget demands I keep my costs down.” Integrated management empowers IT to do more Less cabling Less power and cooling Less testing, lower risk Lower switching cost One platform, many needs Greater density With economies of scale from 5-8 servers, BladeCenter can be the right choice for small businesses as well as large IBM’s approach to integration can save time, aggravation, risk, complexity—AND MONEY


COMPARING BladeCenter TO 1U COMPETITORS: COMPARING BladeCenter TO 1U COMPETITORS Attractive price point, gets better as typical functions are added Relatively low cross over economics for blades versus 1U Lower TCO—power, cooling, space, management, deployment ease 1 To make a comparable configuration, price is based on a BladeCenter chassis ($2,785) with 14 blades ($2,792 each) and a power supply ($999) for a total of $42,872—divided by 14 to get a single-server price of $3,062


SIEBEL SPEEDS PEFORMANCE WITH BladeCenter: SIEBEL SPEEDS PEFORMANCE WITH BladeCenter Challenge Consolidate hardware and enhance remote server management capabilities to maximize existing budget and reduce man hours needed to manage workload Solution IBM BladeCenter HS20 and HS40 systems Microsoft Windows® and Microsoft Virtual Server “Implementation of the IBM blades has given us the ability to consolidate and allocate resource efficiently. We literally eliminated approximately 300 local desktops worldwide because of the blades.” – Siebel IT Engineer, An Amelie Benefits Increased utilization and productivity with elimination of over 300 desktops worldwide Reduced server deployment and image creation times by more than 66 percent Lowered cabling requirements by 92 percent Dramatically reduced overall IT costs Increased floor space Increased availability


MARANA, AZ EMPOWERS CITIZENS WITH IBM: MARANA, AZ EMPOWERS CITIZENS WITH IBM Challenge Deliver citizens a more complete Web-based solution for online bill payment and real-time access to digital maps and 3D spatial analysis models from the town's Geographic Information Systems Department Have IT system in place to handle rapid growth Solution 20 IBM BladeCenter servers attached to IBM System Storage DS4700 for fast-access storage and TS3110 LTO Tape Library for long-term back up “We accomplished more to identify a new solution in the first day with the IBM team than we were able to do in several months with our previous technology partner. IBM offered professionalism, expertise and superior technology at half the cost had we stayed with HP." – Director of IT, Town of Marana, Anthony Casella Benefits Provides citizens fast access to data Saves nearly 300,000 trees by going digital Provides room for growth Provides easy migration platform


#8 — CONCERN ON SINGLE POINTS OF FAILURE: #8 — CONCERN ON SINGLE POINTS OF FAILURE “Putting all the servers into a single chassis makes me very concerned about a single point of failure. Loosing a single 1U isn’t too bad, but the loss of a full chassis worries me.” ALL IBM blades are designed with REDUNDANT CONNECTIONS for power and I/O ALL IBM chassis are designed with a REDUNDANT PATH so all blades can connect with power and I/O modules even if one path fails


SMOOTH SAILING FOR NAVY WITH RAYTHEON & IBM: SMOOTH SAILING FOR NAVY WITH RAYTHEON & IBM Challenge Use technology to accelerate the development of weapons systems Reduce number of crew members needed to sail next-generation Navy Destroyers Solution IBM BladeCenter, IBM BladeCenter T, IBM WebSphere® and Linux® "By taking advantage of open technologies the U.S. Navy and industry are better able to create infrastructure and mission-critical solutions at lower cost and risk. The TSCE project has been an outstanding example of collaboration between IBM, Raytheon, the open source community and the U.S. Navy to deliver state-of-the-art solutions in support of our national defense." – Strategy Vice President and CTO, IBM US Federal, David McQueeney Benefits Leverages a single computing environment for all applications Reduces maintenance costs and complexity of US Navy ships’ computing environment Provides processing capability and availability to address current and future threats Provides rugged IT


SIMPLE FOCUS, POWERFUL RESULTS : SIMPLE FOCUS, POWERFUL RESULTS


THE IBM BladeCenter FAMILY: THE IBM BladeCenter FAMILY IBM BladeCenter 14 blades, 7U Mainstream applications Ideal for SMB, data centers and remote sites IBM BladeCenter H 14 blades, 9U Ideal for extreme I/O, data-intense environments Excellent platform for virtualization IBM BladeCenter T 8 blades, 8U NEBS characteristics Ruggedized chassis Ideal for telco, military, medical-imaging applications IBM BladeCenter HT 12 blades, 12U NEBS characteristics Ideal for services, control and transport planes Ruggedized chassis YOU CAN ALWAYS COUNT ON FAMILY. ESPECIALLY THIS ONE.


LEGAL: LEGAL NOTES (c) 2007 International Business Machines Corporation. All rights reserved. Performance is in Internal Throughput Rate (ITR) ratio based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput that any user will experience will vary depending upon considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve throughput improvements equivalent to the performance ratios stated here. IBM hardware products are manufactured from new parts, or new and serviceable used parts. Regardless, our warranty terms apply. For a copy of applicable product warranties, write to: Warranty Information, P.O. Box 12195, RTP, NC 27709, Attn: Dept. JDJA/B203. 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