Content Delivery Cloud

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Content Delivery Cloud - A Better Alternative To Your Content Delivery Network (CDN): Download the Complete Whitepaper from www.riverbed.com/stingray-cdc The increasing number of internet users is resulting in increased bandwidth usage, affecting the speed and performance of applications. Enterprises need an efficient, faster and cost-effective way to fulfil the needs of the cloud based infrastructure and reach the end-users. Read this presentation to learn how Content Delivery Cloud (CDC) is a better alternative to your traditional Content Delivery Network (CDN).

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Content Delivery Cloud A Better Alternative To Your Content Delivery Network (CDN) www.riverbed.com©2013, ©2013 Riverbed Technology Confidential and Proprietary

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Application performance is impacted by geographic distances ©2013 Riverbed Technology | www.riverbed.com Customer’s Origin Server

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Content Delivery Networks (CDN ) ©2013 Riverbed Technology | www.riverbed.com Server POPs with cached content Geographically dispersed visitors Accelerate Content by Caching Content Close to Consumers Customer’s Origin Server

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Server POPs with cached content Geographically dispersed visitors Customer’s Origin Server System of content delivery server and edge servers Delivers web content based on geographical location, and origin of web page Absorbs huge spikes in traffic while delivering content at speed and with consistency Improves availability in case of failure ©2013 Riverbed Technology | www.riverbed.com Accelerate Content by Caching Content Close to Consumers Content Delivery Networks (CDN )

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CDN Market: Large and Fast Growing SOURCE: Informa Telecoms & Media There are currently 100+ CDN providers world-wide CDN Revenue World-Wide 0 1 2 3 4 5 $B 2012 2017 24.6% CAGR ©2013 Riverbed Technology | www.riverbed.com

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CDN Market: By Application SOURCE: Informa Telecoms & Media CDN Spend World-Wide 23% Business Applications 4% Gaming 6% Mobile Services 43% Video 22% Web Acceleration 2% Others ©2013 Riverbed Technology | www.reverbed.com

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©2013 Riverbed Technology | www.reverbed.com Reach Routing Local Storage Availability Multiple POPs offer geographical coverage Requests are directed to the best location Data proximity delivers improved performance Multi-homed content enhances fault tolerance CDN Characteristics

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CDN Challenges ©2013 Riverbed Technology | www.reverbed.com Static Provider Control, Limited programmability Inefficient Technology to optimize traffic is limited Security 3rd Party stores your data & certificates Costly Base price, overage charges, service fees

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The Alternative: Content Delivery Cloud (CDC) ©2013 Riverbed Technology | www.riverbed.com Accessed in California Accessed in Australia Cloud POP Cloud POP Private. Public. Hybrid. Physical.

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The Alternative: Content Delivery Cloud (CDC) ©2013 Riverbed Technology | www.riverbed.com European Hybrid Data Center Accessed in California Accessed in Australia Cloud POP Cloud POP Mix and match public, hybrid or private infrastructure Low recurring costs, no large initial capital investment Agile, can be deployed (and removed) quickly and efficiently Can deliver content at speed and with high efficiency

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So what makes CDC a better alternative to CDN?

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Adjusting to dynamic application and content demands ©2013 Riverbed Technology | www.riverbed.com Not easily adaptable to real-time changes in demand. Delivery flexibility dictated by business models and commercial terms. Services can be rapidly activated and adjusted in real-time. “Where you need, as you need it” services model. Flexibility Content Delivery Networks (CDN) Content Delivery Cloud (CDC)

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Global Service Levels to Meet Dynamic Geographic Needs ©2013 Riverbed Technology | www.riverbed.com Content Delivery Networks (CDN) Data demand has to be pre-planned with capacity contracts with defined terms. Support limited to CDN enabled applications. Content Delivery Cloud (CDC) Programmatically adjust and scale infrastructure to demand. Wider choice of applications. Scalability

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Compliance-based Security Policy Protection ©2013 Riverbed Technology | www.riverbed.com CDN provider stores your data & SSL certificates on shared servers (multi-tenancy). Confidential data exposed to external vulnerabilities. Delivers content securely while application retains control of SSL certificates. Application-level threat identification and mitigation mechanisms. Security Content Delivery Networks (CDN) Content Delivery Cloud (CDC)

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Deploy , manage, and support the entire network ©2013 Riverbed Technology | www.riverbed.com Content Delivery Networks (CDN) Costly multi-vendor solution required to achieve required geographic reach. Complex management, time-consuming deployment. higher pricing. Content Delivery Cloud (CDC) Custom-built infrastructure, centrally administered delivering global coverage. Infrastructure delivers global reach, easy to manage, less expensive. Manageability

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Web Content Optimization Lowers Resource Requirements ©2013 Riverbed Technology | www.riverbed.com Content Delivery Networks (CDN) Limited optimization features. Requires additional resources, such as connections or DNS lookups. Increased costs and overage fees to deliver performance and high quality end-user experience. Content Delivery Cloud (CDC) Advanced web content optimization features. Faster delivery of applications. Reduce costs by cutting bandwidth usage by up to 50%. Value

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Content Delivery Cloud www.riverbed.com ©2013 Riverbed Technology Confidential and Proprietary Follow Us : A Better Alternative To Your Content Delivery Network (CDN ) Download the Complete Whitepaper from www.riverbed.com/stingray-cdc

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