Definition :
Definition Attitude is a state of mind of an individual towards something.
-J. E. Newman
Attitude is a tendency to feel and behave in a particular way towards objects, people or event.
-Stephen P. Robbins
Components of Attitude :
Components of Attitude Cognitive
Affective
Behavioral
Characteristics :
Characteristics Remain unchanged for long time.
Evaluative statement.
Refers to feelings & beliefs.
How Attitude can be Changed :
How Attitude can be Changed By providing new information
By resolving differences
By involving in problem solving
By providing right feedback
Function of attitude :
Function of attitude The adjustment function
The ego-defensive function
The value expressive function
The knowledge function
Slide 7:
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