Definition : Definition Attitude is a state of mind of an individual towards something.
-J. E. Newman
Attitude is a tendency to feel and behave in a particular way towards objects, people or event.
-Stephen P. Robbins
Components of Attitude : Components of Attitude Cognitive
Characteristics : Characteristics Remain unchanged for long time.
Refers to feelings & beliefs.
How Attitude can be Changed : How Attitude can be Changed By providing new information
By resolving differences
By involving in problem solving
By providing right feedback
Function of attitude : Function of attitude The adjustment function
The ego-defensive function
The value expressive function
The knowledge function
Slide 7: THANK YOU