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Premium member Presentation Transcript ‘SHUBHAM’: ‘SHUBHAM’ Marriages are made in Heaven We make Heaven happen U Lavanya Vani M Tanya Pavithra Wedding Tensions: Wedding Tensions Scheduling the nitty gritty’s Synchronizing everything in time for the Muhurtha Lagnam Rotation of the ‘saapadu bandhis’ Immense tension in organising.… Here’s where ‘Shubham’ steps in Survey Pointers: Survey Pointers All respondents who listened to us about the ‘25% saving potential’ wanted to know more about TMS More than 94% were willing to pay 7.5% service charges for TMS 3% of respondents rejected TMS from‘Shubham’ without even hearing about the ‘25% saving potential’Company Profile: Company Profile At ‘Shubham’ marriages are streamlined to perfection…. Started on 12th August 2002 Capital investment Rs 10 lakhs Planning, coordinating, organising the event called ‘Wedding’. Our Aim - Hassle free wedding, tensionless fatherValue Proposition: Value Proposition Get the benefit of pre-negotiated bulk rates for your daughter’s wedding and save over 25% Value Proposition : Value Proposition 2. Benefit of expertise in logistics, scheduling and multi tasking Value Proposition: Value Proposition 3. Avoid embarrassment and slip – ups Value Proposition: Value Proposition 4. Enjoy the experience of your daughter’s wedding without anxiety and tensionTarget Segment: Target Segment Upper middle class and upper class Initially we cater to the following sects of South Indian Hindu families:- Tamil Iyer Tamil Iyengar Tamil Mudaliar Tamil ChettiarServices Offered: Services Offered Hall Booking Printing Invitations Guest accommodation Catering Decoration Services Offered: Services Offered Orchestra Trousseau Purchase at discounts Videography at competitive rates Beauty Parlours at discounts Warm welcome by Shubham’s reception peopleTerms and Conditions: Terms and Conditions Must approach 3 months before wedding date Enrollment kit = Rs 1000/- Coupons are given to the customer in this kit, which will give them Attractive discounts at recommended saree/ jewellery/ men’s wear/ beauty saloons through business tie- upsTerms and Conditions: Terms and Conditions Web Page for each couple for constant updation on arrangements made Engagements alone are also a source of income Exclusive thank-you gift worth 2500 to all customers Business Assumptions: Business Assumptions Estimated average no. of guests/marriage = 1200 Service charge 7.5% on the total cost of the marriage (after all they saved 25%!) Estimate of the event cost will be made after discussions with the party Capacity Engagement – 1000 per yr Marriage & Reception - 290 per yr: Capacity Engagement – 1000 per yr Marriage & Reception - 290 per yr Engagements 1 Yr – 20% 2Yr - 25% 3 Yr - 30% 4 Yr - 35% 5 Yr - 40% Marriages 1 Yr – 20% 2Yr - 25% 3 Yr - 30% 4 Yr - 40% 5 Yr - 50% Business Assumptions: Business Assumptions Registration charges Rs 1000 per customer Any increase in cost will be matched by increase in revenue. Projections worked were based on the average cost of Wedding= 10,00,000 and Engagement = 1,00,000 Business Assumptions: Business Assumptions Money will be received in the following stages 50% - 1 week before the event 25% - On date of event 25% - On completion of the event OR As required The Venue: The Venue Based on no. of people invited Huge demand for top 5 halls Tie-ups with:- Rajah Muthiah Hall Rani Meyimmai Hall AVM Rajeswari Vijaya Seshamahal Em el Em Invitations: Invitations Invitations - Unlocks the door to the wedding Tie - ups with:- Menaka cards Olympic Marvel Card Printers Bridal Trousseaux: Bridal Trousseaux Wedding scenario- Mini fashion show Bride – Beauty Queen Customized bridal trousseaux matching the ambience of the occasion Rich, exquisite saree and jewellery collectionSaree Shops: Saree Shops Privilege of designing your own wedding saree Tie-ups with:- Pothys Nalli Silks Sri Kumaran Silks Ruphali Rangachari cloth store Lakshmi Mills Jewellery Stores: Jewellery Stores Get ready to ‘be-dazzled’ Tie-ups with:- Nakshatra De Beers Khazana Jewellery Tanishq Mehta Jewellery Vummudi Bangaru Chetty NAC Sound of Music: Sound of Music Classical Smt Sudha Ragunathan Sri Kadri Gopalnath Sri Unnikrishnan Light Music Lakshman Shruti AV Ramanan & MusianoWhipping up a marriage: Whipping up a marriage Festive occasions are incomplete without a gastronomical spread – appetize yourself! Caterers Saravana Bhavan Sangeetha Novelty Udipi Sukh Nivas R NatarajanMirror mirror on the wall…: Mirror mirror on the wall… Time to ‘beautify’ our Beauty Queen Tie-ups with Lakme Beauty Parlour Ennis A Cut Above Kanya Rich ‘n’ RoyalMarketing Strategies: Marketing Strategies Marketing policy- ‘Shubham’ should become synonymous with weddings ! Our marketing campaign includes:- Predominantly Word of mouth Ads in matrimonial columns of leading dailies Ads in The Hindu, The Indian Express etc Ads in matrimonial magazines Marketing Strategies: Marketing Strategies Television ads Internet ads Eminent astrologers & Marriage bureaus Hoardings Advertising Expenses (initially): Advertising Expenses (initially) Magazines Television Internet Hoardings Marriage Bureau & Astrologer Newspapers TOTAL Rs 40000 Rs 125000 Rs 500 Rs 100500 Rs 49000 Rs 85000 Rs 400000 Human Resource: Human Resource Receptionist Computer Programmers Service Coordinator Service Assistant Accounts Officer Security Human Resource Expenses(p.m): Human Resource Expenses(p.m) Receptionist (1) Computer Programmers (2) Accounts Officer (1) Service Coordinator (1) Service Assistant (7) Security (3) TOTAL Rs 7,500 Rs 16,000 Rs 7,500 Rs 10,000 Rs 45,500 Rs 13,500 Rs 100000Future Plans: Future Plans To take up weddings of other communities/religions of India Tie ups with more shops (Sarees/jewellery etc) all over India Branch out to other states Exclusive daring, theme weddings like under the sea, in the sky etc Conclusion: Conclusion When you’re with ‘Shubham’ you’ll feel like getting married all over again!! 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shubham Rina Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 913 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: January 29, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript ‘SHUBHAM’: ‘SHUBHAM’ Marriages are made in Heaven We make Heaven happen U Lavanya Vani M Tanya Pavithra Wedding Tensions: Wedding Tensions Scheduling the nitty gritty’s Synchronizing everything in time for the Muhurtha Lagnam Rotation of the ‘saapadu bandhis’ Immense tension in organising.… Here’s where ‘Shubham’ steps in Survey Pointers: Survey Pointers All respondents who listened to us about the ‘25% saving potential’ wanted to know more about TMS More than 94% were willing to pay 7.5% service charges for TMS 3% of respondents rejected TMS from‘Shubham’ without even hearing about the ‘25% saving potential’Company Profile: Company Profile At ‘Shubham’ marriages are streamlined to perfection…. Started on 12th August 2002 Capital investment Rs 10 lakhs Planning, coordinating, organising the event called ‘Wedding’. Our Aim - Hassle free wedding, tensionless fatherValue Proposition: Value Proposition Get the benefit of pre-negotiated bulk rates for your daughter’s wedding and save over 25% Value Proposition : Value Proposition 2. Benefit of expertise in logistics, scheduling and multi tasking Value Proposition: Value Proposition 3. Avoid embarrassment and slip – ups Value Proposition: Value Proposition 4. Enjoy the experience of your daughter’s wedding without anxiety and tensionTarget Segment: Target Segment Upper middle class and upper class Initially we cater to the following sects of South Indian Hindu families:- Tamil Iyer Tamil Iyengar Tamil Mudaliar Tamil ChettiarServices Offered: Services Offered Hall Booking Printing Invitations Guest accommodation Catering Decoration Services Offered: Services Offered Orchestra Trousseau Purchase at discounts Videography at competitive rates Beauty Parlours at discounts Warm welcome by Shubham’s reception peopleTerms and Conditions: Terms and Conditions Must approach 3 months before wedding date Enrollment kit = Rs 1000/- Coupons are given to the customer in this kit, which will give them Attractive discounts at recommended saree/ jewellery/ men’s wear/ beauty saloons through business tie- upsTerms and Conditions: Terms and Conditions Web Page for each couple for constant updation on arrangements made Engagements alone are also a source of income Exclusive thank-you gift worth 2500 to all customers Business Assumptions: Business Assumptions Estimated average no. of guests/marriage = 1200 Service charge 7.5% on the total cost of the marriage (after all they saved 25%!) Estimate of the event cost will be made after discussions with the party Capacity Engagement – 1000 per yr Marriage & Reception - 290 per yr: Capacity Engagement – 1000 per yr Marriage & Reception - 290 per yr Engagements 1 Yr – 20% 2Yr - 25% 3 Yr - 30% 4 Yr - 35% 5 Yr - 40% Marriages 1 Yr – 20% 2Yr - 25% 3 Yr - 30% 4 Yr - 40% 5 Yr - 50% Business Assumptions: Business Assumptions Registration charges Rs 1000 per customer Any increase in cost will be matched by increase in revenue. Projections worked were based on the average cost of Wedding= 10,00,000 and Engagement = 1,00,000 Business Assumptions: Business Assumptions Money will be received in the following stages 50% - 1 week before the event 25% - On date of event 25% - On completion of the event OR As required The Venue: The Venue Based on no. of people invited Huge demand for top 5 halls Tie-ups with:- Rajah Muthiah Hall Rani Meyimmai Hall AVM Rajeswari Vijaya Seshamahal Em el Em Invitations: Invitations Invitations - Unlocks the door to the wedding Tie - ups with:- Menaka cards Olympic Marvel Card Printers Bridal Trousseaux: Bridal Trousseaux Wedding scenario- Mini fashion show Bride – Beauty Queen Customized bridal trousseaux matching the ambience of the occasion Rich, exquisite saree and jewellery collectionSaree Shops: Saree Shops Privilege of designing your own wedding saree Tie-ups with:- Pothys Nalli Silks Sri Kumaran Silks Ruphali Rangachari cloth store Lakshmi Mills Jewellery Stores: Jewellery Stores Get ready to ‘be-dazzled’ Tie-ups with:- Nakshatra De Beers Khazana Jewellery Tanishq Mehta Jewellery Vummudi Bangaru Chetty NAC Sound of Music: Sound of Music Classical Smt Sudha Ragunathan Sri Kadri Gopalnath Sri Unnikrishnan Light Music Lakshman Shruti AV Ramanan & MusianoWhipping up a marriage: Whipping up a marriage Festive occasions are incomplete without a gastronomical spread – appetize yourself! Caterers Saravana Bhavan Sangeetha Novelty Udipi Sukh Nivas R NatarajanMirror mirror on the wall…: Mirror mirror on the wall… Time to ‘beautify’ our Beauty Queen Tie-ups with Lakme Beauty Parlour Ennis A Cut Above Kanya Rich ‘n’ RoyalMarketing Strategies: Marketing Strategies Marketing policy- ‘Shubham’ should become synonymous with weddings ! Our marketing campaign includes:- Predominantly Word of mouth Ads in matrimonial columns of leading dailies Ads in The Hindu, The Indian Express etc Ads in matrimonial magazines Marketing Strategies: Marketing Strategies Television ads Internet ads Eminent astrologers & Marriage bureaus Hoardings Advertising Expenses (initially): Advertising Expenses (initially) Magazines Television Internet Hoardings Marriage Bureau & Astrologer Newspapers TOTAL Rs 40000 Rs 125000 Rs 500 Rs 100500 Rs 49000 Rs 85000 Rs 400000 Human Resource: Human Resource Receptionist Computer Programmers Service Coordinator Service Assistant Accounts Officer Security Human Resource Expenses(p.m): Human Resource Expenses(p.m) Receptionist (1) Computer Programmers (2) Accounts Officer (1) Service Coordinator (1) Service Assistant (7) Security (3) TOTAL Rs 7,500 Rs 16,000 Rs 7,500 Rs 10,000 Rs 45,500 Rs 13,500 Rs 100000Future Plans: Future Plans To take up weddings of other communities/religions of India Tie ups with more shops (Sarees/jewellery etc) all over India Branch out to other states Exclusive daring, theme weddings like under the sea, in the sky etc Conclusion: Conclusion When you’re with ‘Shubham’ you’ll feel like getting married all over again!!