LCPM GA 2006 Catania

Life Cycle and Portfolio Management: 

Life Cycle and Portfolio Management Why should NRENs bother at all? TERENA General Assembly, Catania, 18 May 2006

Terminology: 

Terminology Life Cycle and Portfolio Management Product Life Cycle Management Product Portfolio Management Lifecycle management steers the process in which a concept evolves into a new service, including the ensuing production phase and the phase in which a service is closed down Portfolio management is steering the process that should result in a well-balanced and well-aligned set of services, offered to the connected institutions

The Life of Sir Viss at an NREN: 

The Life of Sir Viss at an NREN The cool open source tool Sir Viss is announced A NREN staff member untars the piece and gets Sir Viss running He shows Sir Viss to some colleagues at University IT departments He convinces his boss, that Sir Viss is cheap to operate and that Universities are interested in Sir Viss So Sir Viss becomes the official status as an NREN Sir Viss And Sir Viss lifes forever

Technology Push versus Demand Pull: 

Technology Push versus Demand Pull User NREN

Technology Push versus Demand Pull: 

Technology Push versus Demand Pull User Technology Push Demand Pull things we want to push things we feel necessary things we got funded to do more features higher availability new services generally enough resources not enough resources

Another view at new services: 

Another view at new services EU/national funding bodies User fund new projects offer innovative services

Another view at new services: 

Another view at new services EU/national funding bodies User demanding fund new projects offer innovative services

Another view at new services: 

Another view at new services EU/national funding bodies User demanding need Funding request fund new projects offer innovative services Pros: Works for 2-3 years Cons: High cost Small customer base Stochastic portfolio

Slide9: 

(Theodore Levitt – 1965) Service Sales Introduction Growth Maturity Decline Time Producer Consumer Product Customer Value Pricing Costs Place Convenience Promotion Communication The classical model

Slide10: 

Services Sales Introduction Growth Maturity Decline Time Building service awareness and develop market for the product: Product: branding and quality level established, Pricing: low penetration pricing or high skim pricing Distribution: selective until the product is accepted Promotion: aimed at innovators and early adopters – building awareness and learning Introduction stage

Slide11: 

Services Sales Introduction Growth Maturity Decline Time Building the brand preference and increasing the market share: Product: maintaining the quality, additional features and services may be added Pricing: maintaining the initial strategy Distribution: new channels are added, demand is increasing Promotion: aimed at broader audience Growth Stage

Slide12: 

Services Sales Introduction Growth Maturity Decline Time Defending the market share while maximizing profit: Product: feature may be enhanced to differentiate the product from that of competitors Pricing: lower because of the competition Distribution: more intensive, some incenitves offered Promotion: emphasizes the product differentiation Maturity Stage

Slide13: 

Services Sales Introduction Growth Maturity Decline Time Sale is declining so there are several options: Maintain the product, possibly rejuvenating it by adding new features and finding new uses Reduce costs and continue the offer Discontinue the product Decline Stage

Life cycle of a service: 

Life cycle of a service Research study Service- development plan Start of service Service discontinuance plan Turn-off service Service- development Service- production Service- shut-down Technology Scouting -------------- Scoping of Customer Requirements 1 2 3 4 5 Life- Cycle Impact Analysis

Areas of potential synergies: 

Areas of potential synergies Service- development Service- production Service- shut-down Technology Scouting -------------- Scoping of Customer Requirements Life- Cycle Impact Analysis Joint Development? Joint Operation? Synchronisation? What is promising? Requirements?

Deliverables: 

Deliverables Service- development Service- production Service- shut-down Technology Scouting -------------- Scoping of Customer Requirements Life- Cycle Impact Analysis Joint Development? Joint Operation? Synchronisation? What is promising? BoF on new Ideas: low profile, first contact, no blame 20 attendees Service Descriptions Service Level Agreements

Slide17: 

2005 © SWITCH 17