logging in or signing up visualrhetoric Richie Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 106 Category: News & Reports.. License: All Rights Reserved Like it (0) Dislike it (0) Added: September 05, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Visual Rhetoric forStudent Writers: Visual Rhetoric for Student Writers Brought to you by the Writing Lab at Purdue What is Visual Rhetoric?: What is Visual Rhetoric? Definitions and applications Use of images as argument Arrangement of elements on a page Use of typography Analysis of existing images and visuals Focus of this Workshop: Focus of this Workshop Text elements How type functions and choosing fonts Headline versus body text Text and the Web Color Visuals and graphics Clip art Illustrations and diagrams Graphs Photographs and manipulated images Overall design How Type Functions: How Type Functions 'Personalities' of type Formal and informal fonts Consequences and font choices Consider effect of font choice Personality and appropriateness Font Personalities Example: Font Personalities Example Choosing Appropriate Fonts: Choosing Appropriate Fonts Font choice will build or harm ethos Context and purpose of document is important Cultural and visual associations of fonts should fit document Font Choice Example 1: Font Choice Example 1 Font Choice Example 2: Font Choice Example 2 Headline Versus Body Text: Headline Versus Body Text How text functions Type of text dictates font choice Emphasis and attention Information Sustained readability Headline & Body Text Example: Headline andamp; Body Text Example Text and the Web: Text and the Web Differences between print and the Web Accommodating users and browsers HTML standard fonts Screen readability Color and Contrast: Color and Contrast Most basic and critical choice Black text on white background shows high contrast and is most common White text on black background is not ideal Font Contrast Example: Font Contrast Example Computer Screens and Color: Computer Screens and Color Pixels and colors on screen RGB values Color saturation Cultural associations of color More Color Examples: More Color Examples Clip Art: Clip Art Using packaged clip art Avoid the 'cartoony' effect Choose clip art that truly fits the purpose of the document Match design schemes Consider creating images Clip Art Examples: Clip Art Examples Illustrations and Diagrams: Illustrations and Diagrams Purpose to inform Conveys specific information Relates to content in document More than an accent Striving for clarity Avoid clutter Choose selective pictures of reality Break up large amounts of information Graphs: Graphs Choosing how to represent quantitative information Pie charts and showing parts of a whole Bar graphs and numeric comparisons Line graphs and plotting changes Photographs: Photographs Found images versus captured photographs Copyright Composition and quality Achieving effects with photos Photo Examples: Photo Examples Overall Design: Overall Design Creating paths for the eye Striking, eye-catching elements Finding information easily Design as rhetorical organization Consistency in design Avoid 'kitchen-sink syndrome' Pitfalls of pre-fab templates Stepping Back: Stepping Back Is your design clarifying your information? Is your design unique enough to make it stand out? Is your design readable from its intended distance? Have you checked for typos and errors? When designing for the Web, have you checked your design on different computers and in different browsers? Additional Resources: Additional Resources The Non-Designer’s Design Book and The Non-Designer’s Web Book, both by Robin Williams Color Index by Jim Krause Idea Index by Jim Krause What is Graphic Design? by Quentin Newark For More Assistance: For More Assistance The Writing Lab at Purdue 226 Heavilon Hall 4-3723 http://owl.english.purdue.edu You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
visualrhetoric Richie Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 106 Category: News & Reports.. License: All Rights Reserved Like it (0) Dislike it (0) Added: September 05, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Visual Rhetoric forStudent Writers: Visual Rhetoric for Student Writers Brought to you by the Writing Lab at Purdue What is Visual Rhetoric?: What is Visual Rhetoric? Definitions and applications Use of images as argument Arrangement of elements on a page Use of typography Analysis of existing images and visuals Focus of this Workshop: Focus of this Workshop Text elements How type functions and choosing fonts Headline versus body text Text and the Web Color Visuals and graphics Clip art Illustrations and diagrams Graphs Photographs and manipulated images Overall design How Type Functions: How Type Functions 'Personalities' of type Formal and informal fonts Consequences and font choices Consider effect of font choice Personality and appropriateness Font Personalities Example: Font Personalities Example Choosing Appropriate Fonts: Choosing Appropriate Fonts Font choice will build or harm ethos Context and purpose of document is important Cultural and visual associations of fonts should fit document Font Choice Example 1: Font Choice Example 1 Font Choice Example 2: Font Choice Example 2 Headline Versus Body Text: Headline Versus Body Text How text functions Type of text dictates font choice Emphasis and attention Information Sustained readability Headline & Body Text Example: Headline andamp; Body Text Example Text and the Web: Text and the Web Differences between print and the Web Accommodating users and browsers HTML standard fonts Screen readability Color and Contrast: Color and Contrast Most basic and critical choice Black text on white background shows high contrast and is most common White text on black background is not ideal Font Contrast Example: Font Contrast Example Computer Screens and Color: Computer Screens and Color Pixels and colors on screen RGB values Color saturation Cultural associations of color More Color Examples: More Color Examples Clip Art: Clip Art Using packaged clip art Avoid the 'cartoony' effect Choose clip art that truly fits the purpose of the document Match design schemes Consider creating images Clip Art Examples: Clip Art Examples Illustrations and Diagrams: Illustrations and Diagrams Purpose to inform Conveys specific information Relates to content in document More than an accent Striving for clarity Avoid clutter Choose selective pictures of reality Break up large amounts of information Graphs: Graphs Choosing how to represent quantitative information Pie charts and showing parts of a whole Bar graphs and numeric comparisons Line graphs and plotting changes Photographs: Photographs Found images versus captured photographs Copyright Composition and quality Achieving effects with photos Photo Examples: Photo Examples Overall Design: Overall Design Creating paths for the eye Striking, eye-catching elements Finding information easily Design as rhetorical organization Consistency in design Avoid 'kitchen-sink syndrome' Pitfalls of pre-fab templates Stepping Back: Stepping Back Is your design clarifying your information? Is your design unique enough to make it stand out? Is your design readable from its intended distance? Have you checked for typos and errors? When designing for the Web, have you checked your design on different computers and in different browsers? Additional Resources: Additional Resources The Non-Designer’s Design Book and The Non-Designer’s Web Book, both by Robin Williams Color Index by Jim Krause Idea Index by Jim Krause What is Graphic Design? by Quentin Newark For More Assistance: For More Assistance The Writing Lab at Purdue 226 Heavilon Hall 4-3723 http://owl.english.purdue.edu