What we’ll Cover :
Why are you a Personal Trainer?
Who are you aiming to work with?
Where to these clients “congregate”?
How are you going to get clients?
What can you offer to show that you can help them?
When are you going to get started? What we’ll Cover
Why are you a Personal Trainer? :
Is it for the money?
Is it to help people?
Is it because you love training?
Is it for the Freedom?
Is it to do something you love as a whole? Why are you a Personal Trainer?
Who are you aiming to work with? :
Defining your market is VERY important, a few examples
General Health
Ladies Only
Body Builders
Pre/Post Natal
Group Exercise Who are you aiming to work with?
Key Questions to ask :
Do they need you?
Do they want you?
Do they have time for you?
Can they afford you? Key Questions to ask
Where do your clients “congregate”? :
When you’ve decided who your client is, where do they congregate…
Online
Offline Where do your clients “congregate”?
How are you going to get these clients? :
This is where we need to consider our marketing options
Direct Contact/Follow up
Networking
Blogging
Advertising How are you going to get these clients?
What can you offer them? :
Why should they pay you good money to train them?
What separates you from the next PT?
Have you got the aesthetics, the knowledge, the
communication skills for your target market?
How can you PROVE that you can help them? What can you offer them?
When are you going to get started? :
I’m not talking cheesy “RIGHT NOW!”
You need to plan your calender of how you will market your business (see blog)
Think about what methods you will use
Stick to it but be prepared to change it When are you going to get started?